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Marketing and Strategy Department

The Marketing and Strategy Department offers outstanding educational opportunities in marketing, strategy, entrepreneurship, and leadership. In each of our majors, students have the opportunity to learn a healthy mix of theory and practice from dedicated faculty members. In addition, students have opportunities to meet and interact with alumni and other professionals who have been extremely successful in their fields.

Meet our Faculty

News

Stephen R. Covey Leadership Center Holds Virtual Case Competition

Stephen R. Covey Leadership Center Holds Virtual Case Competition

Intrepid students who had been planning and preparing the culminating event of their school year refused to let the COVID-19 outbreak cancel their plans. Instead the Covey Leadership Fellows, business-minded Utah State University students from multiple di...

Announcing Dr. Susan Madsen as the Inaugural Karen Haight Huntsman Endowed Professor of Leadership

Announcing Dr. Susan Madsen as the Inaugural Karen Haight Huntsman Endowed Professor of Leadership

It is with great pleasure that I announce the appointment of Dr. Susan Madsen as a tenured, full professor in the Marketing and Strategy department of the Jon M. Huntsman School of Business, and as the inaugural Karen Haight Huntsman Endowed Professor of ...

ProSales Members Win at Sales Competition

ProSales Members Win at Sales Competition

The Huntsman School of Business’ ProSales team competed alongside 39 top universities at the University of Toledo Invitational Sales Competition (UTISC) and USU freshman, Andrew Marino, took home the 1st place prize in the Freshman/Sophomore Division. Fel...