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Marketing and Strategy Department

The Marketing and Strategy Department offers outstanding educational opportunities in marketing, strategy, entrepreneurship, and leadership. In each of our majors, students have the opportunity to learn a healthy mix of theory and practice from dedicated faculty members. In addition, students have opportunities to meet and interact with alumni and other professionals who have been extremely successful in their fields.

News

New USU Huntsman Research Explores Why Employees Retaliate Against Hostile Customers and How Companies Can Prevent It

New USU Huntsman Research Explores Why Employees Retaliate Against Hostile Customers and How Companies Can Prevent It

A waiter spitting in a rude restaurant-goer’s food, a service counter worker giving false information to a belligerent customer, a retail employee snubbing an angry shopper. When customers are harsh or overly aggressive, reacting with retaliation and sabo...

USU Students Continue Service Project Developing Websites for Local Businesses

USU Students Continue Service Project Developing Websites for Local Businesses

For years, Ginger Williams has been giving her food an extra kick with her own unique spices. Now she is doing the same for her business, My Hubby’s Kitchen, by adding a website. Williams was one of more than 30 business owners who utilized students from ...

Creating A Win-Win

Creating A Win-Win

“We intend that the principles Dr. Covey has articulated will have a lasting impact on our students, our faculty, and our staff as the new Stephen R. Covey Leadership Center becomes a reality.” Today these prophetic words spoken by Huntsman School Dean Do...