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Marketing and Strategy Department

The Marketing and Strategy Department offers outstanding educational opportunities in marketing, strategy, entrepreneurship, and leadership. In each of our majors, students have the opportunity to learn a healthy mix of theory and practice from dedicated faculty members. In addition, students have opportunities to meet and interact with alumni and other professionals who have been extremely successful in their fields.

News

USU Students Qualify for DECA Nationals in Florida

USU Students Qualify for DECA Nationals in Florida

Utah State University (USU) had an outstanding showing at the state collegiate DECA competition in February. All twelve USU students who competed were finalists for their events and thus qualified for the national competition in Orlando, Florida, in April....

Owning the Outcome: How Leaders Create Natural “Buy-In” and Ownership

Owning the Outcome: How Leaders Create Natural “Buy-In” and Ownership

“Buy-in” is a term we often hear in our society. We can “buy-in” to a franchise, “buy-in” to an idea, “buy-in” to a new way of thinking or way of life, or “buy-in” to a potential solution. In a business setting, it can mean a lot of things, but let’s focus...

SEED Program Wins National Innovation Award

SEED Program Wins National Innovation Award

Out of 53 universities, the United States Association for Small Business and Entrepreneurship awarded first place to Utah State University’s Jon M. Huntsman School of Business for Excellence in Co-Curricular Innovation for its Small Enterprise Education an...