Huntsman Club Marketing Resources & FAQ
The following page of questions and answers outline the Huntsman School Marketing resources available to clubs and organizations to assist in their marketing efforts.
What design resources are available to clubs?
What logo usage rules does our club need to be aware of?
Does anyone need to approve the use of USU/Huntsman School logos in our print materials before they are printed?
What printers can our club use for printing our materials? Who pays for the prints?
Publication Design Production (PDP) and the TSC Copy Center are great on-campus resources for printing. As representatives of the Huntsman School, please be generous with the time you give the printers for printing.
Clubs are responsible for all costs associated with printing projects. Check with the departmental staff over your club for payment assistance.
How/where can our club promote our club events in print?
Clubs can hand out fliers, but please be cautious not to litter on campus or in the Eccles Business Building or Huntsman Hall.
How can a club order Huntsman Swag?
For an internal Huntsman department, club, or organization, we suggest that you schedule a meeting with your designated representative to discuss purchase items and to place the actual order.
Our club has a Huntsman School website. How does a member of our club get training/access to update our website?
One representative from each club will need to complete training for the Content Management System (CMS) being used by the Huntsman School. Once the training has been completed, that individual will be granted access to your club site.
To schedule a training, contact the Jon M. Huntsman School of Business Webmaster, Shara Gibbons, at firstname.lastname@example.org.
What website rules/guidelines do clubs need to follow?
Club sites are a representation of the Huntsman School of Business, therefore they must follow the same website branding rules established for the School. Clubs must use the approved Huntsman School template and heading and paragraph styles (they may not be overwritten). External forms, calendars, etc., are not approved for use.
All questions regarding website rules and guidelines should be directed to the Jon M. Huntsman School of Business Webmaster, Shara Gibbons, at email@example.com.
Can our club send a mass email to all Huntsman?
You cannot receive emailing lists to any targeted group at Utah State University. The best way to promote your initiatives via email is to add your event to the calendar at huntsman.usu.edu/calendar where it will be included in the This Week @ Huntsman email.
Calendar Event Promotion
How do clubs add our event to the Huntsman calendars and the This Week @ Huntsman email?
Please submit any events to though the "Submit An Event" button on the Jon M. Huntsman School of Business Events Calendar: http://huntsman.usu.edu/calendar.
The public events calendar is open to anyone in the school. We strongly encourage reviewing this calendar before planning your event to avoid scheduling multiple events in the same time period.
By submitting an event to the public event calendar, your event will automatically be publicized in This Week @ Huntsman.
This Week @ Huntsman email is sent out every Monday during the semester to Huntsman students and faculty/staff. All events submitted by 11 a.m. on the previous Thursday will be included in the weekly email. The open rate in Fall 2018 averaged at 51.75%.
Social Media: Utah State University - Jon M. Huntsman School of Business
How do clubs advertise our club/events on the Huntsman social media outlets?
Clubs can email firstname.lastname@example.org for assistance. You can also send a private message to the Huntsman Facebook page, mention @Huntsman_School on Twitter or post in the Huntsman School LinkedIn Group.
Social Media Channel Handles/Names
- Facebook: @huntsmanschool
- Instagram: huntsmanschool
- Twitter: @huntsmanschool
- YouTube: Jon M. Huntsman School of Business Huntsman School
- LinkedIn: Jon M. Huntsman School of Business
Also, please ensure your club's social media outlets are connected to the School's outlets. More information can found on the Social Media page.
T.V. Screen Promotions
How do clubs create/submit slides for the T.V. Screens?
Our club is bringing in a speaker. What does our club need to do to get approval/coordinate promotional efforts?
Visiting alumni and prominent speakers provide a great opportunity to learn and network with experienced professionals. The Huntsman School recommends that your club advisor reach out to the Dean’s Office External Relationship Team to see if others would benefit from interacting with your guest.
Eccles Business Building and Huntsman Hall Event Space Reservations
How do clubs schedule spaces in Eccles Business Building for Huntsman Hall for events?
Utah State University Policies
What University policies to clubs need to follow?
All marketing efforts made by, or promoted within, the Huntsman School of Business must be in strict accordance with Utah State University Policies. Requests to promote fundraisers and/or non-academic topics, in any marketing form, will be accepted or rejected based on said policies without exception.
Prior to submitting your requests, please carefully review the University Policies (http://www.usu.edu/policies/) to ensure compliance.
Frequent Policy Related Topics
Receipting of Charitable Contributions (Policy 524): http://www.usu.edu/policies/524/
University Trademarks (Policy 510): http://www.usu.edu/policies/510/
Advertising (Policy 511): http://www.usu.edu/policies/511/