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Huntsman Club Marketing Resources & FAQ

The following page of questions and answers outline the Huntsman School Marketing resources available to clubs and organizations to assist in their marketing efforts.

Marketing Resources

Any of the downloadable templates are available to clubs. However, clubs must provide their own graphic designers. There are many qualified student designers on campus. We recommend building professional relationships with the Caine College of the Arts Department of Art and Design.

Huntsman School clubs must display the official Huntsman School logo on all printed materials to show its affiliation. Please review the Huntsman School Branding Guide before attempting to use the logo. Clubs do not need to include the logo on digital TV slides to be used within the business building. Improper use or lack of the Huntsman School logo may result in the delay of printing and/or disposal of printed materials.

Your faculty advisor needs to review all documents for any spelling or content errors before printing. Prior to printing send a copy to Hilary Frisby, at hilary.frisby@usu.edu for logo usage approval.

Publication Design Production (PDP) and the TSC Copy Center are great on-campus resources for printing. As representatives of the Huntsman School, please be generous with the time you give the printers for printing.

Clubs are responsible for all costs associated with printing projects. Check with the departmental staff over your club for payment assistance.

Printed items may be placed on Huntsman School stands. These stands can be found in Huntsman Hall at the North & East Entrance and near the Grand Stairwell of the first & third floor. In Eccles, the stands are located in the East & West entryway and right outside the FJM Center (309). Do not attempt to tape, staple or hang posters on the building's windows, doors or bare walls (including entry ways). Breaking these rules will result in disposal of your items.

Clubs can hand out fliers, but please be cautious not to litter on campus or in the Eccles Business Building or Huntsman Hall.

Huntsman Swag

For an internal Huntsman department, club, or organization, we suggest that you schedule a meeting with your designated representative to discuss purchase items and to place the actual order.

Club Website

One representative from each club will need to complete training for the Content Management System (CMS) being used by the Huntsman School. Once the training has been completed, that individual will be granted access to your club site.

To schedule a training, contact the Jon M. Huntsman School of Business Webmaster, Shara Gibbons, at shara.gibbons@usu.edu.

Club sites are a representation of the Huntsman School of Business, therefore they must follow the same website branding rules established for the School. Clubs must use the approved Huntsman School template and heading and paragraph styles (they may not be overwritten). External forms, calendars, etc., are not approved for use.

All questions regarding website rules and guidelines should be directed to the Jon M. Huntsman School of Business Webmaster, Shara Gibbons, at shara.gibbons@usu.edu.

Email Marketing

You cannot receive emailing lists to any targeted group at Utah State University. The best way to promote your initiatives via email is to add your event to the calendar at huntsman.usu.edu/calendar where it will be included in the This Week @ Huntsman email.

Calendar Event Promotion

Please submit any events to though the "Schedule Your Event" button on the Jon M. Huntsman School of Business Events Calendar: http://huntsman.usu.edu/calendar.

The public events calendar is open to anyone in the school. We strongly encourage reviewing this calendar before planning your event to avoid scheduling multiple events in the same time period.

By submitting an event to the public event calendar, your event will automatically be publicized in This Week @ Huntsman.

This Week @ Huntsman email is sent out every Monday during the semester to Huntsman students and faculty/staff. All events submitted by 11 a.m. on the previous Thursday will be included in the weekly email. The open rate in Fall 2018 averaged at 51.75%.

More information can found on the This Week at Huntsman and Calendar pages.

Social Media: Utah State University - Jon M. Huntsman School of Business

Clubs should email Kevin Green at kevin.green@usu.edu with the details of the promotion. You can also send a private message to the Huntsman Facebook page, mention @Huntsman_School on Twitter or post in the Huntsman School LinkedIn Group.

Social Media Channel Handles/Names

Also, please ensure your club's social media outlets are connected to the School's outlets. More information can found on the Social Media page.

T.V. Screen Promotions

Clubs are responsible for designing their own slides using a 6X9 ratio in Power Point. Finalized slides may be submitted for review and posting by emailing the workable file(s) to huntsmanslides@usu.edu.

More information can found on the T.V. Screen Promotions page.

Speakers

Visiting alumni and prominent speakers provide a great opportunity to learn and network with experienced professionals. The Huntsman School recommends that your club advisor reach out to the Dean’s Office External Relationship Team to see if others would benefit from interacting with your guest.

Eccles Business Building and Huntsman Hall Event Space Reservations

It is recommended that clubs use classrooms or study rooms for their events. Classrooms and study rooms can be scheduled at EMS (Event Management System), other spaces can be scheduled using EMS as well.

More information can found on the Room Scheduler page.

Utah State University Policies

All marketing efforts made by, or promoted within, the Huntsman School of Business must be in strict accordance with Utah State University Policies. Requests to promote fundraisers and/or non-academic topics, in any marketing form, will be accepted or rejected based on said policies without exception.

Prior to submitting your requests, please carefully review the University Policies (http://www.usu.edu/policies/) to ensure compliance.

Frequent Policy Related Topics

Receipting of Charitable Contributions (Policy 524): http://www.usu.edu/policies/524/
University Trademarks (Policy 510): http://www.usu.edu/policies/510/ 
Advertising (Policy 511): http://www.usu.edu/policies/511/