Rachel Martin

Associate Professor

Department(s):
  • School of Accountancy

Rachel Martin

Education

PhD, Accounting, University of Wisconsin-Madison, 2015
MAcc, Accounting, University of Arkansas-Fayetteville, 2007
BBA, Accounting, University of Arkansas-Fayetteville, 2007

Biography

Dr. Rachel Martin is an Associate Professor in the School of Accountancy at the Jon M. Huntsman School of Business. She worked for Walmart Stores, Inc for several years after completing her Masters in Accounting. Her responsibilities included strategy development, market analysis, business analysis, budgeting, forecasting, and supporting product development and sustainability efforts. She then left to pursue her PhD at the University of Wisconsin-Madison. Her research interests include compensation and performance evaluation incentives, psychological and sociological influences on control design and performance, and judgment and decision-making.

Journal Articles

Academic Journal

  • Martin, R., (2026). Investor Reactions to Executive Performance Metric Design.
  • Martin, R., (2022). Target Setting with Compensation Discretion: How are Ex Ante Targets Affected When Superiors Have Ex Post Discretion?.
  • Martin, R., (2015). The Pattern in Securitization and Executive Compensation: Evidence and Regulatory Implications.

Curriculum

    MultiMedia

    Video

    Magazine/Trade Publications

    • Martin, R., (2026). Compensation Discretion’s Role in Target Difficulty and Target-Setting Effort..

    An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.

    Teaching

    ACCT, ACCT 5310, 6310 - Advanced Managerial Accounting Topics, Fall 2025
    ACCT 3310 - Intermediate Managerial Accounting, Fall 2025
    ACCT 3310 - Intermediate Managerial Accounting, Fall 2025
    ACCT, ACCT, ACCT, ACCT, ACCT, ACCT, ACCT, ACCT, ACCT, ACCT, ACCT, ACCT 6310, 6310, 6310, 6310, 6310, 6310, 6310, 6310, 6310, 6310, 6310, 6310 - Advanced Managerial Accounting Topics, Spring 2025
    ACCT 3310 - Intermediate Managerial Accounting, Spring 2025
    ACCT 6310 - Advanced Managerial Accounting Topics, Fall 2024
    ACCT 3310 - Intermediate Managerial Accounting, Fall 2024
    , Spring 2024
    ACCT 6310 - Advanced Managerial Accounting Topics, Spring 2024
    ACCT, ACCT, ACCT, ACCT, ACCT, ACCT, ACCT, ACCT, ACCT, ACCT, ACCT, ACCT 6310, 6310, 6310, 6310, 6310, 6310, 6310, 6310, 6310, 6310, 6310, 6310 - Advanced Managerial Accounting Topics, Spring 2024
    ACCT 3310 - Intermediate Managerial Accounting, Spring 2024
    ACCT 6310 - Advanced Managerial Accounting Topics, Fall 2023
    ACCT 3310 - Intermediate Managerial Accounting, Fall 2023
    , Spring 2023
    ACCT 3310 - Intermediate Managerial Accounting, Spring 2023
    ACCT 6310 - Strategic Profit Management, Spring 2023
    ACCT 3310 - Intermediate Managerial Accounting, Fall 2022
    ACCT 3310 - Intermediate Managerial Accounting, Fall 2022
    , Spring 2022
    ACCT 6310 - Cost Management Systems to Support World-Class Operations, Spring 2022
    ACCT 3310 - Intermediate Managerial Accounting, Spring 2022
    ACCT 3310 - Intermediate Managerial Accounting, Spring 2022
    ACCT 3310 - Strategic Cost Management, Fall 2021
    ACCT 6310 - Cost Management Systems to Support World-Class Operations, Spring 2021
    ACCT 3310 - Strategic Cost Management, Spring 2021
    ACCT 2010 - Financial Accounting Principles, Fall 2020
    ACCT 3310 - Strategic Cost Management, Fall 2020
    ACCT 6310 - Cost Management Systems to Support World-Class Operations, Spring 2020
    ACCT 3310 - Strategic Cost Management, Spring 2020
    ACCT 3310 - Strategic Cost Management, Fall 2019
    ACCT 6310 - Cost Management Systems to Support World-Class Operations, Spring 2019
    ACCT 3310 - Strategic Cost Management, Spring 2019
    ACCT 6310 - Cost Management Systems to Support World-Class Operations, Fall 2018
    ACCT 3310 - Strategic Cost Management, Fall 2018
    ACCT 2010 - Financial Accounting Principles, Summer 2018
    ACCT 6350 - Accounting for Management Decision Making, Fall 2017
    ACCT 6350 - Accounting for Management Decision Making, Fall 2017
    ACCT 6310 - Cost Management Systems to Support World-Class Operations, Fall 2017
    ACCT 6310 - Cost Management Systems to Support World-Class Operations, Spring 2017
    ACCT 3310 - Strategic Cost Management, Spring 2017
    ACCT 6350 - Accounting for Management Decision Making, Fall 2016
    ACCT 6350 - Accounting for Management Decision Making, Fall 2016