Minor in Marketing

The marketing minor prepares students for rapid career growth by teaching them how individuals and organizations can better understand and manage customers. In addition, the curriculum provides students with key focus and training on customer behavior, digital/online marketing, competitive intelligence, advertising, sales and sustainability.

Minor Requirements (14 Credits)

Starting Fall 2020 an overall GPA of 2.0 is required for enrollment in this business minor. A student from outside the Huntsman School who desires to pursue any business minor must recognize that there may be prerequisites to required minor courses and that a GPA of 2.5 must be obtained in minor courses in order for the minor to be awarded at graduation.

Course # Course Name Credits
*MSLE 3500 Fundamentals of Marketing (B or better)* 3
*MSLE 4510 Consumer Behavior 2
*MSLE 4590 Marketing Strategy 3
Choose 4 credits from the following 4 courses:
*MSLE 4531 Competitive Intelligence Making*** 2
*MSLE 4532 Data Driven Decision Making*** 2
*MSLE 4533 Big Market Insight - Big Data*** 2
*MSLE 4534 Survey Research*** 2
Choose one of the following:
MSLE 3855 Sustainability Marketing 2
*MSLE 4535 Promotional Strategy 2
*MSLE 4560 Strategic Sales 2
*Select MSLE 3500, 3855, 4510, 4531, 4532, 4533, 4534, 4535, 4560, and 4590 courses were MGT 3500, 3855, 4510, 4531, 4532, 4533, 4534, 4535, 4560, and 4590 prior to Spring 2019. Students who completed courses under the MGT course prefix will receive credit for the courses.
**Prerequisite: Students must complete MSLE 3500 with a B or better before they can take any additional courses for the Marketing minor.
***Please Note: Students must complete one of the following Statistics courses, MIS 3100, STAT 1040, 1045, 2000, 2300, 3000 or PSY 3010, before they can take MSLE 4531, MSLE 4532, MSLE 4533 or MSLE 4534.

Academic Advising

Dawnetta Mahnken

Dawnetta Mahnken

Marketing Advisor (Logan Campus)

EBB 309

Schedule an Appointment

Statewide Campus Advising

Students pursuing a distance education major must contact the advisors at their specific location.

Statewide Campus Advisors

Available Locations