Minor in Marketing
The marketing minor prepares students for rapid career growth by teaching them how individuals and organizations can better understand and manage customers. In addition, the curriculum provides students with key focus and training on customer behavior, digital/online marketing, competitive intelligence, advertising, sales and sustainability.
Minor Requirements (12 Credits)
Starting Fall 2020 an overall GPA of 2.0 is required for enrollment in this business minor. A student from outside the Huntsman School who desires to pursue any business minor must recognize that there may be prerequisites to required minor courses and that a GPA of 2.5 must be obtained in minor courses in order for the minor to be awarded at graduation.
| Course # | Course Name | Credits | |
|---|---|---|---|
| MSLE 3500 | Fundamentals of Marketing | 3 | |
| MSLE 4510 | Consumer Behavior | 2 | |
| MSLE 4590 | Marketing Strategy | 3 | |
| Choose 4 credits from the following: | |||
| MSLE 3855 | Sustainability Marketing | 2 | |
| MSLE 4531 | Competitive Intelligence Making*** | 2 | |
| MSLE 4532 | Data Driven Decision Making*** | 2 | |
| MSLE 4533 | Big Market Insight - Big Data*** | 2 | |
| MSLE 4534 | Survey Research*** | 2 | |
| MSLE 4535 | Promotional Strategy | 2 | |
| MSLE 4536 | Internet Marketing Analytics | 2 | |
| MSLE 4550 | New Product Ideation and Brand Growth | 2 | |
| MSLE 4560 | Strategic Sales | 2 | |
** Prerequisite: Students must complete MSLE 3500 with a B or better before they can take any additional courses for the Marketing minor.
*** Please Note: Students must complete one of the following Statistics courses, *DATA 3100, STAT 1040, 1045, 2000, 2300, 3000 or PSY 3010, before they can take MSLE 4531, MSLE 4532, MSLE 4533 or MSLE 4534.
Academic Advising
Statewide Campus Advising
Students pursuing a distance education major must contact the advisors at their specific location.
Available Locations
- Logan Main Campus
- Statewide Campuses: See Campus Availability at statewide.usu.edu