Marketing is an extremely valuable interdisciplinary career path that contains some of the most sought after skills and positions in the world of business. Within the socio economic and political environment, the marketer plans, prices, promotes, and distributes goods and services. In short, the modern marketer seeks to understand and influence buyer and seller behavior. A marketing degree can open many doors in a wide range of industries including advertising, media, and sales activities. Typically, marketing positions are highly sought after by individuals who consider themselves creative and/or analytical.
- Students will receive a BS by completing all required courses in their major. To receive a BA, students must also gain proficiency in one or more foreign languages.
Marketing Major Career Information
Students with a degree in marketing often pursue the following career paths:
- Marketing Strategist
- Investment Manager
- Public Relations Specialist
- Financial Services
- Strategic Sales & Account Management
- Global Marketing
- Purchasing & Procurement
- PR Accountant Executive
- Marketing Management
- Brand Management
- Media Planner
- Marketing Analytics
Companies that have Hired Huntsman Marketing Students
Student Organizations and Opportunities
The following are Huntsman Clubs and Opportunities designed Marketing Major Students
Career Exploration Trips: Marketing focused career trips will give you the opportunity to meet with industry professionals to learn about careers in different industries.
At the Huntsman School, we believe in empowering our students to own their education and their careers. Career development opportunities start from the first day at the Huntsman School and continue throughout one's professional life.
Our professional career coaches are equipped with all the tools necessary to help you with interview prep, professional networking, job searching, and so much more!
Major Requirement Introduction
To complete a degree in Marketing, students must first meet the admission requirements for the degree and be admitted into the degree program. Admission Requirements and Policies
Major Requirements (Curriculum)
Students will then complete the major requirements which consist of the following:
- University Studies Requirements (General Education and Depth Requirements): A group of “general” courses required for each student to fulfill in order to graduate. These courses teach a broad range of skills, knowledge, and values that prepare students for success in their majors and in their personal and professional lives after graduation. Most students complete their University Studies requirements by their junior year.
- Huntsman Core Requirements (Business Acumen): a group of entry level courses required for every Huntsman major. These courses ensure that each Huntsman student begins their business career with an understanding of fundamental business principles.
- Marketing Major Requirements: A group of upper-level courses required to fulfill a respective major. These courses teach skills specific to the area of study in order for students to become specialized in their chosen field.
When you declare a major and are admitted into a program, your major requirements are set and protected from changes. The date you are admitted into a program determines your catalog year and your set of requirements. The Major Requirement Sheets listed below match up with the requirements for each catalog year. Begin by selecting the requirement sheet that matches the catalog year you declared (or plan to declare) your major.
Requirement sheet (Effective Summer 2018)
Requirement sheet (Effective Fall 2017)
Requirement sheet (Effective Fall 2016)
Requirement sheet (Effective Fall 2015)
Requirement sheet (Admitted Summer 2014 or later)
The sample four-year plan below is designed to help students plan a course of study to complete their degree program in four years. The sample plan is subject to changed and will vary based on catalog year and course work already completed by each student (placement tests, AP/CELP credit, transfer work, summer school, etc.).
The plan is an example of how students may plan their own course of study by taking 15 credits per semester, and interweaving of their General Education requirements with their major requirements, to finish in four years. It is important to remember that some GE and Major requirements overlap. If a course can be counted for both GE and the major, then students can take more electives to fulfill their overall degree credit requirements.
Sample 4-Year Plan - Effective Spring 2019
Academic experience are individualized, work with your academic advisor to create a personalized plan.
Intro to Writing (CL1)
Intro to Economics (BAI)
College Algebra (QL)
|Breadth Life Sciences (BLS)||3|
Financial Accounting Principles
Principles of MIS
|Breath Humanities (BHU)||3|
|Breadth Physical Science (BPS)||3|
Big Data Analytics
|* MSLE/MGT 4535
|* MSLE/MGT 4560
|* MSLE/MGT 3890
Systems Strategy & Problem Solving
|Depth Life and Physical Sciences (DSC)||3|
|Depth Humanities and Creative Arts (DHA)||2-3|
Intermediate Writing (CL2)
Intro to Microeconomics (BSS)
Foundations of Business
Managerial Accounting Principles
|* MSLE/MGT 3500
Fundamentals of Marketing
|* MSLE/MGT 3800
|Breadth Creative Arts||3|
Corporate Finance (QI)
|* MSLE/MGT 4510
|* MSLE/MGT 4550
|Marketing Research Elective||2|
|Marketing Research Elective||2|
|* MSLE/MGT 4890
Strategic Planning & Execution (CI)
|* MSLE/MGT 4590
* Select MGT courses have been updated to MSLE effective Spring 2019. Students who completed courses under the MGT course prefix do not need to complete the course again under the MSLE prefix.
Advisor Contact Info
Regional Campus Advising
Students pursuing a distance education major must contact the advisors at their specific location.Regional Campus Advisors
Available at the Following Locations:
Logan Main Campus
Regional Campus Centers:
Beaver, Bicknell, Blanding, Brigham City, Castle Dale, Cortez, Delta, Ephraim, Grantsville, Ignacio, Junction, Kanab, Milford, Moab, Montezuma Creek, Monticello, Monument Valley, Nephi, Panguitch, Park City, Price, Richfield, Roosevelt (Uintah Basin), Tooele, Tremonton, Vernal (Uintah Basin), Wendover
The Marketing Major is NOT available at the Salt Lake Regional Campus Center.
Learn More about Campus Availability at: https://regionalcampuses.usu.edu
Snow College Campus
The Huntsman School of Business and Snow College have partnered to offer the Huntsman School Entrepreneurship Minor at the Snow College Campus. To learn more about this opportunity