Skip to main content

Marketing Major


Marketing Major IconMarketing is an extremely valuable interdisciplinary career path that contains some of the most sought after skills and positions in the world of business. Within the socio economic and political environment, the marketer plans, prices, promotes, and distributes goods and services. In short, the modern marketer seeks to understand and influence buyer and seller behavior. A marketing degree can open many doors in a wide range of industries including advertising, media, and sales activities. Typically, marketing positions are highly sought after by individuals who consider themselves creative and/or analytical.

Degree Options

  • Students will receive a BS by completing all required courses in their major. To receive a BA, students must also gain proficiency in one or more foreign languages.

Marketing Major Career Information

Career Paths:

Students with a degree in marketing often pursue the following career paths:

  • Marketing Strategist
  • Investment Manager
  • Public Relations Specialist
  • Financial Services
  • Strategic Sales & Account Management
  • Global Marketing
  • Purchasing & Procurement
  • PR Accountant Executive
  • Marketing Management
  • Brand Management
  • Media Planner
  • Marketing Analytics

Companies that have Hired Huntsman Marketing Students

 

Malouf


General Mills

 

Pluralsight

Qualtrics

Student Organizations and Opportunities

The following are Huntsman Clubs and Opportunities designed Marketing Major Students

Huntsman Clubs

Other Opportunities

Career Exploration Trips: Marketing focused career trips will give you the opportunity to meet with industry professionals to learn about careers in different industries.

Career Development

At the Huntsman School, we believe in empowering our students to own their education and their careers. Career development opportunities start from the first day at the Huntsman School and continue throughout one's professional life.

Our professional career coaches are equipped with all the tools necessary to help you with interview prep, professional networking, job searching, and so much more!

Career Development Services

Career Coach with Specialization in Marketing

Samuel Josie

samuel.josie@usu.edu

Samuel Josie

Schedule an Appointment

Major Requirement Introduction

Admission Requirements

To complete a degree in Marketing, students must first meet the admission requirements for the degree and be admitted into the degree program. Admission Requirements and Policies

 

Major Requirements (Curriculum)

Students will then complete the major requirements which consist of the following:

  1. University Studies Requirements (General Education and Depth Requirements)A group of “general” courses required for each student to fulfill in order to graduate. These courses teach a broad range of skills, knowledge, and values that prepare students for success in their majors and in their personal and professional lives after graduation. Most students complete their University Studies requirements by their junior year.
  2. Huntsman Core Requirements (Business Acumen): a group of entry level courses required for every Huntsman major. These courses ensure that each Huntsman student begins their business career with an understanding of fundamental business principles.
  3.  Marketing Major Requirements: A group of upper-level courses required to fulfill a respective major. These courses teach skills specific to the area of study in order for students to become specialized in their chosen field.

Advisor Contact Info

Logan Advising

Barbara Baird

Barbara Baird

Office: EBB 309
Phone Number: 435.797.2272
Email: barbara.baird@usu.edu

Schedule an Appointment

Regional Campus Advising

Students pursuing a distance education major must contact the advisors at their specific location.

Regional Campus Advisors

Available at the Following Locations:

Logan Main Campus

Regional Campus Centers:

Beaver, Bicknell, Blanding, Brigham City, Castle Dale, Cortez, Delta, Ephraim, Grantsville, Ignacio, Junction, Kanab, Milford, Moab, Montezuma Creek, Monticello, Monument Valley, Nephi, Panguitch, Park City, Price, Richfield, Roosevelt (Uintah Basin), Tooele, Tremonton, Vernal (Uintah Basin), Wendover

The Marketing Major is NOT available at the Salt Lake Regional Campus Center.

Learn More about Campus Availability at: https://regionalcampuses.usu.edu

Snow College Campus

Dare Mighty Things TogetherThe Huntsman School of Business and Snow College have partnered to offer the Huntsman School Entrepreneurship Minor at the Snow College Campus. To learn more about this opportunity 
https://www.snow.edu/academics/bat/business/Partnership/index.html.