The Huntsman Post – March 2013 – Two Huntsman MIS Teams Make it to Finals in Global Contest
The Huntsman Post
Jon M. Huntsman School of Business - Utah State University

Kyle Bell, Kristen Tenney, and Gina Baldazzi

(From left to right) Kyle Bell, Kristen Tenney, and Gina Baldazzi, submitted a training video to the competition.
Two teams of Huntsman students have made it to the finals of a systems information contest that drew 82 teams from some of the best universities in the world.

The Utah State University students will be going to Bentonville, Ark., to participate in the 2013 Walmart IT Summit and AIS Student Chapter Leadership Conference April 18 – 20. The Association of Information Systems, the organization that is hosting the competition, is a professional group for individuals and organizations that lead the research, teaching, practice, and study of information systems worldwide.

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In search of finding a quantifiable way to measure training efforts, Skullcandy turned to USU students for a help during the Jon M. Huntsman School of Business Marketing Case Competition.

The competition put participants into a real-life training and marketing situation as teams of two to five students were given a problem that the company was facing and 48 hours to put together a presentation that offered a solution.

This case asked students to analyze a college ambassador program that Skullcandy will be implementing in the future.

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SkullCandy Logo

A Case Study Competition asked students to submit ideas to help Skullcandy with training and marketing issues.
Brook Silver and Alison Fife

Brook Silver, president of SAEL, and Alison Fife, vice president of SAEL tabulate points.
It’s not often that most people have the opportunity to argue with each other in front of a crowd of people and a panel of judges, but on Feb. 21, students from across the USU campus did just that.

They were discussing different ethical situations in the Fourth Annual Ethics Bowl. Hosted by the Society for the Advancement of Ethical Leadership, (SAEL), the event was set up as a single-elimination debate tournament. With 24 competing teams, each team of three students was paired against another team, given an ethical case study, and assigned a position to take.

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Nathaly Ramirez

Nathaly Ramirez is a Huntsman MBA student on scholarship from the Dominican Republic.
Nathaly Ramirez says her disease does not define her.

In October 2012, Nathaly, a Huntsman MBA student on scholarship from the Dominican Republic, was diagnosed with Lupus, an autoimmune disease where the immune system becomes hyperactive and attacks healthy tissues. But this hasn’t slowed Nathaly down.

“Having Lupus is a part of me, but is not me,” she said.

After returning from the Dominican Republic in September to begin the one-year MBA program, Nathaly began to feel weak and became sick.

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Ed Stafford and Cathy Hartman

It took a bit of Photoshop magic to get Cathy Hartman and Edwin Stafford to appear on top of a wind turbine.
By Cathy Hartman and Edwin Stafford, Huntsman professors

One might think that a proposal to save water during a drought would be an easy sell. We discovered that it was not.

We knew that, according to theory, in the world of marketing if you aren’t prepared to adjust your approach until your message connects with your audience’s hearts and not just their heads, you will end up spending all of your time talking to yourself and alienating your audience. We learned that you need to understand your audience’s values when framing effective marketing messages.

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Frank Belatti, a former CEO who helped turn around Popeyes Chicken and Church’s Chicken, will deliver a keynote speech at an upcoming Partners In Business conference at Utah State University.

Mr. Belatti is scheduled to speak at the Partners in Business Leadership Conference that will be held at the Eccles Conference Center on USU’s Logan campus on April 2-3. The conference starts at 8:30 a.m. April 2. Mr. Belatti is the founder and former CEO of AFC Enterprises, one of the nation’s premier franchisers of quick-service restaurants. The company has developed, operated, and franchised several restaurants including Church’s Chicken, Cinnabon, Popeyes Chicken and Biscuits, and Seattle’s Best Coffee.

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Frank Belatti

Frank Belatti helped turn around Popeyes Chicken.