HMA Marketing Case Competition Wrap-up
The Huntsman Marketing Association held its Spring Marketing Case Competition on Thursday, March 25 at Huntsman Hall. The competition was sponsored by ICON Health & Fitness and focused on creating social media marketing campaigns for NordicTrack treadmills/bikes and the proprietary iFit personal training subscription service.
Members of the winning team were Ashleigh Brown, Spencer Dunford, William Kingsbury, Brookelyn Ritchie, and Drew Thorngren, who will be splitting a grand prize of $2,500 and bragging rights until Fall semester!
Second place went to the team of Justin Gower, Sam Hawes, Mitchell Perry, Kaylee Yeschick and Carlee Holland. They split a $1,500 prize.
Individual MVP awards of $100 went to Sadie Stevens and Brookelyn Ritchie!
HMA is the bridge between the classroom and career for marketing students. Anyone can join HMA. It’s a class - MSLE 2800 - that meets on Thursday’s from 3:30 - 4:45 pm. Each semester HMA hosts marketing industry speakers, case competitions, and students earn digital marketing certifications that bolster their resume. The club advisor is Eric Schulz.