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HMA Marketing Case Competition Wrap-up

March  2021

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The Huntsman Marketing Association held its Spring Marketing Case Competition on Thursday, March 25 at Huntsman Hall.   The competition was sponsored by ICON Health & Fitness and focused on creating social media marketing campaigns for NordicTrack treadmills/bikes and the proprietary iFit personal training subscription service. 

First place winners of the HMA competition Members of the winning team were Ashleigh Brown, Spencer Dunford, William Kingsbury, Brookelyn Ritchie, and Drew Thorngren, who will be splitting a grand prize of $2,500 and bragging rights until Fall semester!  

Second place went to the team of Justin Gower, Sam Hawes, Mitchell Perry, Kaylee Yeschick and Carlee Holland. They split a $1,500 prize. 

Individual MVP awards of $100 went to Sadie Stevens and Brookelyn Ritchie!

HMA is the bridge between the classroom and career for marketing students. Anyone can join HMA. It’s a class - MSLE 2800 - that meets on Thursday’s from 3:30 - 4:45 pm. Each semester HMA hosts marketing industry speakers, case competitions, and students earn digital marketing certifications that bolster their resume. The club advisor is Eric Schulz.