Marketing Analytics Certificate

The Marketing Analytics certificate focuses on using data-driven insights to drive strategic marketing decisions. Students gain hands-on experience with machine learning, causal analysis, and text mining, positioning them for careers in digital marketing, product strategy, and customer analytics. 

Credits Course Number Course Name Semester Taught
3 DATA 5600 Regression & Machine Learning for Analytics Fall, Spring
3 DATA 6420 Introduction to Text Mining Fall, Spring
3 DATA 6620 Advanced Regression for Causal Inference Fall, Spring
Additionally, choose one elective:
3 DATA 6410 Visual Data Analytics Fall, Spring
3 DATA 6610 Advanced Machine Learning for Analytics Fall, Spring

 

Apply Today!


1

Meet the Application Requirements

Self-check to make sure you meet the minimum application requirements.

Requirements

  • Bachelor's degree
 
2

Complete Online Application

Applicants should complete the online application at https://gradschool.usu.edu/apply/. A non‐refundable $25 application fee is paid to the School of Graduate Studies Office. The payment is submitted online at the conclusion of your application.

 
3

Prepare Transcripts

Applicants are required to submit official transcripts for each college or university attended. Transcripts accumulated on one record are not acceptable. Transcripts submitted as application credentials become the property of the School of Graduate Studies and will not be returned to the applicant.

  • Applicants must have completed an undergraduate degree (or its equivalent) from an accredited college or university.
  • Please have the transcripts sent to the USU School of Graduate Studies Office:
    • Email: graduateschool@usu.edu
    • Mailing Address: School of Graduate Studies, 0900 Old Main Hill, Logan, UT 84322‐0900
  • If applying for the Data Engineering, Data Analytics, or Web Development certificate, make sure to include your programming (Python/JavaScript) and database (SQL) skills that are prerequisites for these certificates
  • Applicants who have graduated from USU do not need to submit a transcript.
  • In rare extenuating circumstances USU allows unoffical transcripts to be used for the review of applications. Offical transcripts will need to be presented upon arrival to campus. Email our office at kelly.seipert@usu.edu if you require this option. 
 
4

Upload Résumé

Applicants are required to submit a professional résumé. The résumé is submitted as a supplemental item to the application.

Additional Guidelines

  • Include employment history and educational accomplishments.
  • Highlight information system and management experience.
  • Meet professional business résumé standards.
 
5

Obtain English Language Proficiency (International Applicants)

International applicants who have not obtained a university degree in an English‐speaking country are required to take either the Test of English as a Foreign Language (TOEFL), International English Language Test System (IELTS), or the Pearson Test of English Academic (PTE Academic).

  • English Language Scores (only one required)
    • TOEFL: 213 Computer / 79 Internet
    • IELTS: 6.0 (and a minimum score of 5 on each subscale)
    • PTE: Academic score of 53
  • For more details on the English language proficiency requirement, please review the admission requiurements page on the USU School of Graduate Studies web site.

Application Deadline

1
DEC
Domestic Deadline
(Spring Start) Apply by Dec 1
1
AUG
Domestic Deadline
(Fall Start) Apply by Aug 1

Questions, Contact Us

If you have questions about completing a certificate contact us at 435-797-2239 or mmis.huntsman@usu.edu.