Marketing Analytics Certificate
The Marketing Analytics certificate focuses on using data-driven insights to drive strategic marketing decisions. Students gain hands-on experience with machine learning, causal analysis, and text mining, positioning them for careers in digital marketing, product strategy, and customer analytics.
| Credits | Course Number | Course Name | Semester Taught |
|---|---|---|---|
| 3 | DATA 5600 | Regression & Machine Learning for Analytics | Fall, Spring |
| 3 | DATA 6420 | Introduction to Text Mining | Fall, Spring |
| 3 | DATA 6620 | Advanced Regression for Causal Inference | Fall, Spring |
| 3 | DATA 6410 | Visual Data Analytics | Fall, Spring |
| 3 | DATA 6610 | Advanced Machine Learning for Analytics | Fall, Spring |