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PepsiCo Buys Soda Stream for 3.2 Billion Dollars

08/20/2018

Summary

Soft beverages have been on the decline for years. Foreseeing future trends of people wanting to go healthy, PepsiCo, the snack and beverage giant has made a $3.2 billion deal to acquire SodaStream, an Israeli company that makes at home sparkling water.

Key Points

  • 2016 was the first year in which more water was sold than soda
  • PepsiCo acquired SodaStream for $3.2 Billion
  • SodaStream is an at home sparkling water technology
  • PepsiCo is striving to attain a healthier portfolio to keep up with the growing consumer trend

Discussion Questions

  • Why is PepsiCo striving to offer healthier products?
  • What can PepsiCo do for SodaStream that the company couldn't do before being aquired?
  • What will it take to make this acquisition successful?

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