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Nike’s Marketing Strikes a Chord Without Hurting Business



Nike is known for its emotional ads. Just recently they shared an ad with Colin Kaepernick, the first NFL player that took a knee during the pledge of allegiance to retaliate police brutality, that says “Believe in something, even if it means sacrificing everything”. The ad has caused some tension, but Nike’s sales have continued to be steady.

Key Points

  • Nike is known for their emotional, but sometimes controversial ads
  • Even after their Colin Kaepernick ad, sales haven't been hurt
  • Most companies are scared to do this type of campaign, but this is what Nike does
  • Other companies that take a political stance, like Patagonia, usually help their businesses because it resonates with their customer base

Discussion Questions

  1. Why do you think Nike’s business wasn’t negatively impacted after the ad?
  2. Why does Nike target this kind of marketing?
  3. Why does taking a strong stance on a subject often times help a company?

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