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Best Buy Uniform Prank

Original Content Publication Date: 11/07/2011


Eighty people enter a Manhattan Best Buy store wearing blue polo shirts and khaki pants. The employees are not sure what to do about it.  The police are called but they can't arrest anybody for wearing a blue polo shirt.

Discussion Questions

  1. What is the power of a uniform?  What is the signal that a uniform sends to customers, employees, and other stakeholders?
  2. How do you think that you would you have handled this prank if you were the manager?
  3. How might Best Buy have turned it into a positive news story that builds the brand?

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