ZAGG Case Competition

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  • Case Presented by ZAGG - Monday (1/26), 6:30pm in BUS215

  • Pre-elimination - Wedesday (1/28), in order to eliminate the competition to six teams there will be a pre-elimination round, details will be announced at the Kick-Off

  • Team Presentations - Friday (1/30), 9:00am - 12:30pm in the O.C. Tanner Lounge (9th floor of business building)

  • Winners Ceremony - Friday (1/30), 1:30-2:30pm in the O.C. Tanner Lounge

Company Overview

The first InvisibleShield® design came about in early 2005 when a man wanted to protect his wristwatch from nicks and scratches. He found the solutions in a clear, thin, and very durable military film originally made to protect US military helicopter blades from high-speed damage. He immediately saw the massive potential for a virtually invisible and indestructable protective covering in consumer use, and began working on two fronts: legally securing this new idea of putting a clear protective adhesive film covering on electronic devices, and developing other innovative uses for the film. Once patents were prepared and filed, the InvisibleShield made its world debut.

Over those first few months, positive reviews came pouring in and great word-of-mouth began to spread, one happy customer at a time. It started to become a phenomenon a few months later, in September 2005, when an InvisibleShield using this film was created for Apple's new iPod Nano. Sales of the new InvisibleShield design exploded online: it was literally becoming an overnight success. Robert G. Pedersen II (co-founder and CEO) knew that this idea and solution needed world-wide attention so on July 25th 2007, ZAGG Inc. went public and started trading under the symbol ZAGG (NasdaqBB: ZAGG) "Zealous About Great Gadgets" or "when others zig, we ZAGG!" The master plan was under way. But that was just the beginning...