David Whitlark
Adjunct Professor
Department(s):- Marketing and Strategy
Education
PhD, Marketing, University of Virginia Darden School, 1989
Visiting Scholar, Wharton School, University of Pennsylvania, 1988–1989
MBA, Marketing, Cornell University, 1985
BA, Asian Studies and Chinese Language, University of Utah, 1978
Biography
David B. Whitlark has been with Utah State University since 2024. Before joining Utah State, he taught undergraduate, MBA, and executive students at Brigham Young University and other institutions. He is Professor Emeritus in the Marriott School of Business. His teaching and research have focused on marketing strategy, advertising and promotion, marketing research, pricing, brand positioning, sales forecasting, and business leadership.
Professor Whitlark’s work bridges academic marketing and real-world application. In addition to university teaching, he has held professional roles with organizations including General Mills, Procter & Gamble, Wirthlin Worldwide, and a variety of public relations and advertising agencies. His work has included consumer insights, communications strategy, sales forecasting, branding, and executive education.
He is the author or co-author of numerous books and articles on marketing fundamentals, entrepreneurial marketing, customer success strategy, leadership, forecasting, and consumer decision-making. His teaching has been recognized with multiple professor-of-the-year and outstanding teaching awards. His professional contributions also include two David Ogilvy Awards, which recognize the combination of data and creativity, and highlight how innovative research inspires great advertising.
MSLE 4590 - Marketing Strategy
MSLE 4535 - Promotional Strategy
MSLE 4575 - Customer Success Strategy
MSLE 3500 - Fundamentals of Marketing