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Edwin Stafford

Edwin Stafford

Associate Department Head and Professor

Department(s):
  • Marketing and Strategy Department


Educational Background

Ph.D., Marketing, Arizona State University, 1994
MBA, Santa Clara University, 1989
BA, Marketing, San Jose State University, 1987 Minor: Music/Opera Performance

Biography

Edwin R. Stafford, Ph.D., is a professor of marketing whose research and expertise center on sustainable entrepreneurship and the marketing of renewable energy, clean technology, and sustainability issues. His most recent research and student mentoring have centered on building awareness about Utah’s air pollution, especially during winter inversion season, and persuasive messaging and young people’s social influence on their families and friends (also known as the “inconvenient youth effect”) to preserve Utah’s air quality. Ed is also investigating sustainable transportation issues, including overcoming barriers facing the diffusion of electric vehicles.

His cross-disciplinary research has appeared in business, environmental policy, and sustainability journals, and his 2006 co-authored article, "Avoiding Green Marketing Myopia,” was recognized in 2014 as being one the of top 10 most cited articles in the diffusion of eco-innovation literature. One of his more recent articles is entitled, “Bridging the Chasm: An Early Adopter’s Perspectives on How Electric Vehicles Can Go Mainstream.”

His expertise and research has been featured in a variety of news media, including The Wall Street Journal, BusinessWeek.com, The New York Times Magazine, The New York Times, Newsweek, USA Today, KLS News, The Guardian, Free-Range Thinking, ScalingGreen.com, GreenBiz.com, Utah Public Radio, and the Christian Science Monitor. He is a frequent guest speaker for professional and civic groups, including the Cache Clean Air Consortium, Utah American Marketing Association, Utah Advertising Federation, Bioneers, Rotary Club, Sunrise Sessions, AC Women’s Club, and other groups. He has also presented his research at other universities, including Penn State University, Babson College, Clark University, Santa Clara University, the University of Utah, Brigham Young University, among others. He has been an advisor for the Utah Energy Office and a collaborator with the National Renewable Energy Laboratory and Wind Powering America in Golden, Colorado.

Ed’s applied research strives to make a difference in business practice, policy, and society, and he maintains a strong education outreach focus aligned with USU’s land grant mission to serve the state of Utah. Ed co-produced and co-wrote two peer-reviewed research documentary shorts, “Wind Uprising” (2010) and “Scaling Wind” (2013) with his colleagues Cathy Hartman (emeritus, Utah State University) and Michelle Nunez (GreenTech Films). Trailers for the films are available at https://vimeo.com/153149282 and https://vimeo.com/153149282. “Wind Uprising” and “Scaling Wind” (along with other research) have been funded by grants by the U.S. Department of Energy and the Marriner S. Eccles Foundation.

Utah High School Clean Air Poster Contest. Since 2015, Ed has been leading the annual Utah High School Clean Air Poster Contest with colleague Professor Roslynn Brain (USU Extension Sustainability), along with several USU/Huntsman School students. The contest combines environmental science, art, and savvy marketing techniques to teach high school students about Utah’s air pollution and how to create persuasive educational posters (e.g., public service announcements) to educate fellow high school students and Utahns about ways to preserve air quality (e.g., carpooling, taking the bus, refraining from idling, etc.).

A variety of local businesses and organizations have sponsored prizes for winning posters, including Cache Valley Electric, Youngblood Real Estate, the Cache Clean Air Consortium, Zions Bank, ENYO Renewable Energy, Campbell Scientific, Aggie Ice Cream, Al’s Sporting Goods, Angie’s, Caffe Ibis, Café Sabor, The Italian Place, Beehive Grill, Great Harvest, The Waffle Iron, Einstein Bros Bagels, Herm’s Inn, Jamba Juice, Cache Valley Tourism Gift Shop, Great Harvest, Elevation Rock Gym, Sweetly Divine, Temptation Cupcake, Pepperidge Farm, Malouf, and Logan City’s Mayor Craig Petersen and the REC and Aquatic Centers, among others. An article about the initial contest and its impact on high school students was published in the Solutions Journal in November 2015, available at http://www.thesolutionsjournal.com/node/237425.

For 2018, the poster contest is expected to involve over 600 teens from nine high schools in Cache and Grand counties. Winning posters will be displayed across Cache Valley, Utah, and on social media for education outreach. More information about the Utah High School Clean Air Poster Contest is available at http://cleanaircontest.usu.edu/.

Ed has mentored many USU/Huntsman School students to pursue careers in renewable energy and clean technology, and they’ve been recruited by such agencies and firms as the National Renewable Energy Laboratory, Intermountain Wind & Solar, and Wasatch Wind. In April 2015, Ed won USU’s Inaugural Sustainability Educator Award.

Ed and his wife, Betty, are avid cross-fitters and enjoy gardening and classical music.

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Awards

Sustainability Educator Award - 2015
Faculty Service Award - 2016

Professional Interactions

Research Area(s)

Market diffusion of renewable energy, clean technology, and green products; sustainable entrepreneurship; "green marketing" strategy and message framing; sustainable transportation.

Related Huntsman News Articles

Publications - Abstracts

    Publications - Books & Book Chapters

      Book Chapters

    • Stafford, E., Hartman, C., Seitanidi, M.M, Crane, A., (2014). NGO-Initiated Sustainable Entrepreneurship and Social Partnerships: Greenpeace's 'Solutions' Campaign for Natural Refrigerants in North America: Social Partnerships & Responsible Business: A Research Handbook. Routledge
    • Hartman, C.L, Hofman, P.S, Stafford, E.R, (2002). Environmental Collaboration: Potential and Limits. Partnership and Leadership: Building Alliances for a Sustainable Future/Kluwer Academic Publishers
    • Stafford, E.R, Hartman, C.L, (2001). Greenpeace's Greenfreeze Campaign: Hurdling Competitive Forces in the Diffusion of Environmental Innovation. Ahead of the Curve: Cases of Innovation in Environmental Management
    • Stafford, E.R, Hartman, C.L, (2000). Environmentalist-Business Collaborations: Social Responsibility, Green Alliances, and Beyond. Advertising Research: The Internet, Consumer Behavior, and Strategy

    * Has not been peer reviewed

    Publications - Fact Sheets

    * Has not been peer reviewed

    Publications - Curriculum

    * Has not been peer reviewed

    Publications - Journal Articles

      Academic Journal

    • Stafford, E., L., Developing Community Clean Air Public Service Announcements: A Typology of Message Sources and Appeals and Our Path Forward. Sustainability: The Journal of Record
    • Stafford, E., Brain, R., (2015). 'My Mom Idles Less than Your Mom!' Empowering High School Teens to Tackle Air Pollution. Solutions Journal, 6:Nov/Dec, 48-59.
    • Lamm, A., Stafford, E., (2014). Framing Sustainability for the Free, Frugal, and the Fit & Fabulous. Solutions Journal, 5:2, 31-36.
    • Stafford, E., Hartman, C., (2013). Saving the Environment and More! Lessons in Green Marketing. Solutions Journal, 4:May-June, 27-32.
    • Stafford, E., Hartman, C., (2012). Making Green More Macho. Solutions Journal, 3:4, 25-29.
    • Stafford, E., Hartman, C., (2012). Resolving Community Concerns Over Local Wind Development in Utah. Sustainability: The Journal of Record, 5:1, 38-43.
    • Hartman, C., Stafford, E., Reategui, S., (2011). Harvesting Utah's Urban Winds. Solutions, 2:3, 42-50.
    • Livesey, S.M, Hartman, C., Stafford, E., Shearer, M., (2009). Performing Sustainable Development through Eco-Collaboration: The Ricelands Habitat Partnership. Journal of Business Communication, 46:October, 423-454.
    • Stafford, E., Hartman, C., (2007). Improving the Sustainability of Green Marketing. Business Strategy and the Environment, 16:6, 456-457.
    • Hartman, C., Stafford, E., (2006). Chilling with Greenpeace, From the Inside Out. Stanford Social Innovation Review, Summer, 54-59.
    • Ottman, J., Stafford, E.R, Hartman, C.L, (2006). Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products. Environment, 48:5, 22-36.
    • Stafford, E.R, (2003). Commentary: Energy Efficiency and the New Green Marketing. Environment, 45:April, 8-10.
    • Stafford, E.R, Hartman, C.L, Liang, Y., (2003). Forces Driving Environmental Innovation Diffusion in China: The Case of Greenfreeze. Business Horizons, 46:March/April, 47-56.
    • Hutt, M.D, Stafford, E.R, Walker, B.A, Reingen, P.H, (2000). Case Study: Defining the Social Network of a Strategic Alliance. MIT Sloan Management Review, 41:2, 51-62.
    • Stafford, E.R, Polonsky, M.J, Hartman, C.L, (2000). Environmental NGO-Business Collaboration and Strategic Bridging: A Case Analysis of the Greenpeace-Foron Alliance. Business Strategy and the Environment, 9:March/April, 122-135.
    • Professional Journal

    • Hartman, C., Stafford, E., (2010). Sell the Wind. Stanford Social Innovation Review, 8:Winter, 25-6.
    • Public or Trade Journal

    • Hartman, C., Stafford, E., (2008). "Grow Revenue through Top-Level 'Green' Initiatives". Utah CEO Magazine, 46. *
    • Hartman, C., Stafford, E., (2008). Grow Revenue through Top-Level 'Green' Initiatives. Utah CEO Magazine, 46.
    • Stafford, E.R, (2004). Selling Conspicuous Conservation: Successfully Marketing Green Tech in a Brown-Tech Economy. www.analogZONE.com (online magazine), www.analogzone.com/grop0802.htm. *
    • Stafford, E.R, (2004). Conspicuous Conservation . Green @ Work Magazine, 30-32. *
    • Stafford, E.R, (2003). Scenic Wind Farms: Utah Power Buys its Wind Energy from Wyoming. How Can We Encourage the Development of Wind Farms in Utah?. Catalyst Magazine, 26-7. *
    • Stafford, E.R, (2002). The Return of Green Marketing. Green @ Work Magazine, 20-21. *
    • Hartman, C.L, Stafford, E.R, (2001). Enviro Groups Entering Marketing Fray. Marketing News, 15. *

    * Has not been peer reviewed

    Publications - Literary Journal

      * Has not been peer reviewed

      Publications - MultiMedia

        Video

      • Stafford, E., Hartman, C., Nunez, M., (2013). Scaling Wind.

      * Has not been peer reviewed

      Publications - Technical Reports

        Research Reports

      • Parker, J., Hartman, C., Stafford, E., (2013). An Analysis of State-level Economic Impacts from the Development of Wind Power Plants in Box Elder County, Utah.
      • Coover, A., Stafford, E., Hartman, C., (2013). An Analysis of State-Level Economic Impacts from the Development of Wind Power Plants in Cache County, Utah.
      • Parker, J., Stafford, E., Hartman, C., (2013). An Analysis of State-Level Economic Impacts from the Development of Wind Power Plants in Wayne County, Utah.
      • Ratliff, D.J, Hartman, C., Stafford, E., (2010). An Analysis of State-Level Economic Impacts from the Development of Wind Power Plants in San Juan County, Utah. Wind Powering America, U.S. Department of Energy
      • Ratliff, D.J, Hartman, C., Stafford, E., (2009). An Analysis of State-Level Economic Impacts from the Development of Wind Power Plants in Summit County, Utah. Wind Powering America, U.S. Department of Energy
      • Reategui, S., Stafford, E., Hartman, C., (2009). Generating Economic Development for a Wind Power Project in Spanish Fork Canyon, Utah: A Case Study and Analysis of State-Level Economic Impacts. Wind Powering America, U.S. Department of Energy
      • Hartman, C., Stafford, E., (2007). Utah Perspectives from the Second Annual Harvesting Energy Summit 2007. Wind Powering America, U.S. Department of Energy
      • Mongha, N., Stafford, E., Hartman, C., (2006). An Analysis of the Economic Impact on Box Elder County, Utah, from the Development of Wind Power Plants. Wind Powering America, U.S. Department of Energy
      • Mongha, N., Hartman, C., Stafford, E., (2006). An Analysis of the Economic Impcat on Tooele County, Utah, from the Development of Wind Power Plants. Wind Powering America, U.S. Department of Energy
      • Mongha, N., Stafford, E., Hartman, C., (2006). An Analysis of the Economic Impact on Utah County, Utah, from the Development of Wind Power Plants. Wind Powering America, U.S. Department of Energy

      * Has not been peer reviewed

      Publications - Translations & Transcripts

        Publications - Other

          Magazine/Trade Publication

        • Stafford, E., Hartman, C., (2013). Wind Development as Sustainable Enterpreneurship. Rural Connections *
        • Stafford, E., Hartman, C., (2013). Promoting the Value of Sustainably Minded Purchase Behaviors. Marketing News *
        • Newsletter

        • Stafford, E.R, Hartman, C.L, (2004). Wind Power a Boon for Schools. Provo Daily Herald *
        • Stafford, E.R, (2003). Selling the Wind. Diocesan Dialogue *
        • Stafford, E.R, (2001). Reflections on Greenpeace in San Diego. AMS Quarterly *
        • Stafford, E.R, Hartman, C.L, (2001). Forging Bridges. The Web *
        • Newspaper

        • Stafford, E., (2014). "We Need Utahns' Hearts, Minds to Clear the Air". Salt Lake Tribune *
        • Stafford, E., (2012). Don't Count Out Alternative Vehicles Just Yet. Salt Lake Tribune
        • Stafford, E.R, (2005). A Greener Wal-Mart Good for Business. Ogden Standard-Examiner *
        • Hartman, C.L, Stafford, E.R, (2005). Energy-Saving Measures Can Bring U.S. Security and Economic Benefits. Deseret Morning News *
        • Stafford, E.R, (2005). 'Green' Cars, Buildings Good for Environment -- and Consumers. Deseret Morning News *
        • Stafford, E.R, (2004). Hybrids Offer More Car with Less Guilt. Deseret Morning News *
        • Stafford, E.R, (2004). Hybrid Chic is No Fix. Salt Lake Tribune *
        • Watson, C., Stafford, E.R, Hartman, C.L, (2004). How the Winds are Changing in Utah. Currents *
        • Stafford, E.R, (2004). Fuel-Efficient Hybrid Cars Will Soon Symbolize a Better Life. Deseret Morning News *
        • Hawks, L.K, Stafford, E.R, (2004). Access Clean Energy with Credits. Davis County Clipper *
        • Stafford, E.R, (2004). Utah Can Help China Become Greener, Cleaner. Deseret Morning News *
        • Hartman, C.L, Stafford, E.R, (2004). Wind Power Can Support Utah's School Children. Davis County Clipper *
        • Watson, C., Stafford, E.R, Hartman, C.L, (2004). Wind Power Could Help Fund Utah Schools. St. George Spectrum *
        • Stafford, E.R, Hartman, C.L, Watson, C., (2003). Congratulations Moab for Your Green Power Leadership Award. Moab Times-Independent *
        • Hartman, C.L, Stafford, E.R, Watson, C., (2003). Logan Should Lock In 'Green Power' Rates. Logan Herald Journal *
        • Watson, C., Stafford, E.R, Hartman, C.L, (2003). Park City Wind Power Challenge. Park Record *
        • Stafford, E.R, (2003). America Surrenders Technology to Foreign Competitors. Odgen Standard-Examiner *
        • Stafford, E.R, Watson, C., Hartman, C.L, (2003). Wind Power Unpopular in Utah. Daily University *
        • Hartman, C.L, Watson, C., Stafford, E.R, (2003). Is Wind Power a Potential Cash Crop for San Juan County?. San Juan Record *
        • Watson, C., Hartman, C.L, Stafford, E.R, (2003). Utah Losing Out on Wind Power Opportunities. Tooele Transcript-Bulletin *
        • Stafford, E.R, Hartman, C.L, Watson, C., (2003). Wind Power Could Provide Answer. Utah Statesman *
        • Stafford, E.R, Watson, C., Hartman, C.L, (2003). Utah Should Cash in on Year-Round Wind Power. Provo Daily Herald *
        • Stafford, E.R, Hartman, C.L, Watson, C., (2003). It's Time to Dispel Some Environmental Myths About Wind Power. Ogden Standard-Examiner *
        • Watson, C., Stafford, E.R, Hartman, C.L, (2003). Wind May be Energy Solution. Deseret Morning News *
        • Hartman, C.L, Stafford, E.R, (2003). Business Innovations Must 'Leapfrog' in Order to Save the Earth. Ogden Standard-Examiner *
        • Watson, C., Hartman, C.L, Stafford, E.R, (2003). Gov. Leavitt, Legislature Should Jump-Start Wind Power in Utah. Salt Lake Tribune *
        • Stafford, E.R, Hartman, C.L, (2003). Utah Must Diversify Energy Sources. Deseret News *
        • Stafford, E.R, (2003). Put Energy Efficiency on Your 'To Do' List, Choose Products Wisely. Salt Lake Tribune *
        • Stafford, E.R, Hartman, C.L, (2002). Renewable Energy Targets Good for Utah. Salt Lake Tribune *
        • Stafford, E.R, (2002). Don't Disparage Africa Summit. Deseret News *
        • Hartman, C.L, Stafford, E.R, (2002). Utah House Proves Building Green Might Just Go Mainstream. Ogden Standard-Examiner *
        • Stafford, E.R, (2002). China's Pollution is Our Problem, Too. Salt Lake Tribune *
        • Stafford, E.R, Hartman, C.L, (2002). Utah House: Living Easy on the Earth. Salt Lake Tribune *
        • Hartman, C.L, Stafford, E.R, (2002). Energy Efficiency is Security. Deseret News *
        • Caplan, A.J, Stafford, E.R, (2002). 'Pay-as-You-Throw' Puts Cost of Waste Removal on Heaviest Users. Salt Lake Tribune *
        • Stafford, E.R, (2002). Society Ignoring Global Warming. Deseret News *
        • Stafford, E.R, (2001). Fight 'Affluenza' by Shopping Responsibly. Deseret News *
        • Stafford, E.R, Caplan, A.J, (2001). Why 'America Recycles Day' Matters. Salt Lake Tribune *
        • Stafford, E.R, (2001). Greenpeace Markets 'Juice'. Utah Statesman *
        • Stafford, E.R, (2001). Environmentalists Should Market Green Electricity. Salt Lake Tribune *
        • Stafford, E.R, (2001). Silicon Moutain. San Jose Mercury News *
        • Stafford, E.R, (2001). Greener, Service-based Future Gives Many Students Anxiety. Salt Lake Tribune *
        • Stafford, E.R, Hartman, C.L, (2000). Cutting Greenhouse Gases by Cutting Deals is the Future for Industry. Salt Lake Tribune *
        • Stafford, E.R, (2000). Sydney Games Won Gold Medal for Superior Environmental Ethics. Salt Lake Tribune *
        • Stafford, E.R, Hartman, C.L, (2000). Greenpeace Markets Green Technology. Utah Statesman *
        • Hartman, C.L, Stafford, E.R, (2000). Ford's Green Example. Christian Science Monitor *
        • Stafford, E.R, Hartman, C.L, (2000). Coke Can Make Environment Smile. Atlanta Constitution *
        • Stafford, E.R, (2000). Ford's Admission that SUVs are Harmful is Good for Business. Salt Lake Tribune *
        • Other

        • Hartman, C., Stafford, E., Gentile, M.C, (2011). "Livingston Faces Transmissin, Pricing, and Utility Conflicts: Parts One and Two -- Teaching Note". *
        • Hartman, C., Stafford, E., Gentile, M.C, (2011). "Livingston's Quest for a 'Way to Give Back'" -- Teaching Note. *
        • Hartman, C., Stafford, E., Gentile, M.C, (2011). "Livingston Faces Community Conflict: Parts One and Two -- Teaching Note". *
        • Hartman, C., Stafford, E., Gentile, M.C, Social Responsibility or Insanity: The Entrepreneurial Struggle to Build Utah's First Wind Project. Western Academy of Management Casewriters Conference
        • Stafford, E., Hartman, C., Nunez, M., (2010). "Wind Uprising".

        * Has not been peer reviewed

        Scheduled Teaching

        MGT 4590 - Marketing Strategy, Spring 2018

        MGT 4590 - Marketing Strategy, Spring 2018

        MGT 4590 - Marketing Strategy, Fall 2017

        MGT 4590 - Marketing Strategy, Fall 2017

        MGT 4590 - Marketing Strategy, Spring 2017

        MGT 4590 - Marketing Strategy, Spring 2017

        MGT 4590 - Marketing Strategy, Fall 2016

        MGT 4590 - Marketing Strategy, Fall 2016

        MGT 4590 - Marketing Strategy, Spring 2016

        MGT 4590 - Marketing Strategy, Spring 2016

        MGT 4590 - Marketing Strategy, Fall 2015

        MGT 4590 - Marketing Strategy, Fall 2015

        MGT 4590 - Marketing Strategy, Spring 2015

        MGT 4590 - Marketing Strategy, Spring 2015

        MGT 4590 - Marketing Strategy, Fall 2014

        MGT 4590 - Marketing Strategy, Fall 2014

        MGT 4590 - Marketing Audit, Spring 2014

        MGT 4590 - Marketing Audit, Spring 2014

        MGT 4590 - Marketing Audit, Fall 2013

        MGT 4590 - Marketing Audit, Fall 2013

        MGT 4590 - Marketing Audit, Spring 2013

        MGT 4590 - Marketing Audit, Spring 2013

        MGT 4590 - Marketing Audit, Fall 2012

        MGT 4590 - Marketing Audit, Fall 2012

        MGT 4590 - Global Marketing Strategy, Spring 2012

        MGT 4590 - Global Marketing Strategy, Spring 2012

        MGT 4590 - Global Marketing Strategy, Fall 2011

        MGT 4590 - Global Marketing Strategy, Fall 2011

        MGT 4590 - GLOBAL MRKTING STRAT, Spring 2011

        MGT 4590 - GLOBAL MRKTING STRAT, Fall 2010

        MGT 4590 - GLOBAL MRKTING STRAT, Fall 2010

        MGT 4590 - GLOBAL MRKTING STRAT, Fall 2009

        MGT 4590 - GLOBAL MRKTING STRAT, Fall 2009

        BA 4590 - GLOBAL MRKTING STRAT, Fall 2008

        BA 4590 - Global Marketing Strategy, Fall 2007

        BA 4590 - GLOBAL MRKTING STRAT, Fall 2006

        BA 4590 - GLOBAL MRKTING STRAT, Spring 2005

        BA 4590 - GLOBAL MRKTING STRAT, Spring 2005

        BA 4590 - GLOBAL MRKTING STRAT, Fall 2004

        BA 4590 - GLOBAL MRKTING STRAT, Fall 2004

        BA 6520 - MARKETING STRATEGY, Summer 2004

        BA 4590 - GLOBAL MRKTING STRAT, Spring 2004

        BA 4590 - GLOBAL MRKTING STRAT, Spring 2004

        BA 4590 - GLOBAL MRKTING STRAT, Spring 2004

        BA 4590 - GLOBAL MRKTING STRAT, Spring 2004

        BA 4590 - GLOBAL MRKTING STRAT, Fall 2003

        BA 6520 - MARKETING STRATEGY, Summer 2003

        BA 3500 - FUND OF MARKETING, Spring 2003

        BA 4590 - GLOBAL MRKTING STRAT, Spring 2003

        BA 4590 - GLOBAL MRKTING STRAT, Spring 2003

        BA 4590 - GLOBAL MRKTING STRAT, Fall 2002

        BA 4590 - GLOBAL MRKTING STRAT, Fall 2002

        BA 6520 - MARKETING STRATEGY, Fall 2002

        BA 4590 - GLOBAL MRKTING STRAT, Summer 2002

        BA 6520 - MARKETING STRATEGY, Summer 2002

        BA 4590 - GLOBAL MRKTING STRAT, Spring 2002

        BA 4590 - GLOBAL MRKTING STRAT, Spring 2002

        BA 4590 - GLOBAL MRKTING STRAT, Spring 2002

        BA 4590 - GLOBAL MRKTING STRAT, Spring 2002

        BA 4590 - GLOBAL MRKTING STRAT, Fall 2001

        BA 4590 - GLOBAL MRKTING STRAT, Fall 2001

        BA 6520 - MARKETING STRATEGY, Fall 2001

        BA 4590 - GLOBAL MRKTING STRAT, Summer 2001

        BA 6520 - MARKETING STRATEGY, Summer 2001

        BA 4590 - GLOBAL MRKTING STRAT, Spring 2001

        BA 4590 - GLOBAL MRKTING STRAT, Spring 2001

        BA 4590 - GLOBAL MRKTING STRAT, Fall 2000

        BA 6520 - MARKETING STRATEGY, Fall 2000

        BA 6520 - MARKETING STRATEGY, Summer 2000

        BA 4590 - GLOBAL MRKTING STRAT, Spring 2000

        BA 4590 - GLOBAL MRKTING STRAT, Spring 2000

        BA 4590 - GLOBAL MRKTING STRAT, Fall 1999

        BA 6520 - MARKETING STRATEGY, Fall 1999

        BA 6520 - MARKETING STRATEGY, Summer 1999

        BA 4590 - GLOBAL MRKTING STRAT, Spring 1999

        BA 3500 - FUND OF MARKETING, Fall 1998

        BA 3500 - FUND OF MARKETING, Fall 1998

        BA 4590 - GLOBAL MRKTING STRAT, Fall 1998