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Eric Schulz

Eric Schulz

Senior Lecturer

Department(s):
  • Marketing and Strategy Department


Educational Background

MBA, Brigham Young University, 1987 Emphasis: Marketing/Finance
BA, Political Science, Brigham Young University, 1980

Biography

Eric Schulz comes to us from a career in marketing and brand management with some of the top consumer product companies in the world – Procter & Gamble, Disney and Coca-Cola. He has extensive experience in sports marketing, having worked with NBC and World Wrestling Entertainment in 2002 to launch the XFL Football League. He has worked on the Olympics, in minor league baseball and for five years heading the marketing of the Larry Miller Sports & Entertainment Group, overseeing marketing for the Utah Jazz, Salt Lake Bees, KJZZ-14 TV and other Miller properties.

He is the author of The Marketing Game, How The World's Best Companies Play to Win, published in 1999 by Adams Media Corporation, with global sales of over 250,000 copies. Since 2002 he has taught Product Marketing & Brand Management to MBA students at the University of Utah and taught the same course at BYU for two years.

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Related Huntsman News Articles

Professor Eric Schulz’s Top 20 Super Bowl Ads (The Huntsman Post - February 2014)
Customer Service and Innovation are Key Today (The Huntsman Post - January 2013)
Huntsman Professors Have Written Some Books You Should Know About (Huntsman Alumni Magazine - Fall 2012)

Publications - Abstracts

    Publications - Books & Book Chapters

      Books

    • Schulz, E., (2012). The Smart Marketer's Toolbox. Createspace Publishing *
    • Schulz, E., (2001). The Marketing Game. Adams Media Corporation

    * Has not been peer reviewed

    Publications - Fact Sheets

      * Has not been peer reviewed

      Publications - Curriculum

        * Has not been peer reviewed

        Publications - Journal Articles

          * Has not been peer reviewed

          Publications - Literary Journal

            * Has not been peer reviewed

            Publications - MultiMedia

              * Has not been peer reviewed

              Publications - Technical Reports

                * Has not been peer reviewed

                Publications - Translations & Transcripts

                  Publications - Other

                    * Has not been peer reviewed

                    Scheduled Teaching

                    MGT 3500 - Fundamentals of Marketing, Spring 2018

                    MGT 3500 - Fundamentals of Marketing, Spring 2018

                    MGT 3500 - Fundamentals of Marketing, Spring 2018

                    MGT 3500 - Fundamentals of Marketing, Spring 2018

                    MGT 4800 - Independent Research and Readings, Spring 2018

                    MGT 3875 - Strategic Advertising Campaigns, Spring 2018

                    MGT 3500 - Fundamentals of Marketing, Fall 2017

                    MGT 3500 - Fundamentals of Marketing, Fall 2017

                    MGT 3500 - Fundamentals of Marketing, Fall 2017

                    MGT 3500 - Fundamentals of Marketing, Fall 2017

                    MGT 4800 - Independent Research and Readings, Fall 2017

                    MGT 3850 - Sports Management, Fall 2017

                    MGT 6520 - Enterprise Brand and Marketing, Summer 2017

                    MGT 3500 - Fundamentals of Marketing, Summer 2017

                    MGT 3500 - Fundamentals of Marketing, Summer 2017

                    MGT 3500 - Fundamentals of Marketing, Spring 2017

                    MGT 3500 - Fundamentals of Marketing, Spring 2017

                    MGT 3500 - Fundamentals of Marketing, Spring 2017

                    MGT 4800 - Independent Research and Readings, Spring 2017

                    MGT 3875 - Strategic Advertising Campaigns, Spring 2017

                    MGT 3500 - Fundamentals of Marketing, Fall 2016

                    MGT 3500 - Fundamentals of Marketing, Fall 2016

                    MGT 3500 - Fundamentals of Marketing, Fall 2016

                    MGT 3500 - Fundamentals of Marketing, Fall 2016

                    MGT 4800 - Independent Research and Readings, Fall 2016

                    MGT 3850 - Sports Management, Fall 2016

                    MGT 6520 - Enterprise Brand and Marketing, Summer 2016

                    MGT 3500 - Fundamentals of Marketing, Summer 2016

                    MGT 6520 - Enterprise Brand and Marketing, Spring 2016

                    MGT 3500 - Fundamentals of Marketing, Spring 2016

                    MGT 3500 - Fundamentals of Marketing, Spring 2016

                    MGT 3500 - Fundamentals of Marketing, Spring 2016

                    MGT 4800 - Independent Research and Readings, Spring 2016

                    MGT 3500 - Fundamentals of Marketing, Fall 2015

                    MGT 3500 - Fundamentals of Marketing, Fall 2015

                    MGT 3500 - Fundamentals of Marketing, Fall 2015

                    MGT 3850 - Sports Management, Fall 2015

                    MGT 3500 - Fundamentals of Marketing, Summer 2015

                    MGT 6520 - Enterprise Brand and Marketing, Spring 2015

                    MGT 3500 - Fundamentals of Marketing, Spring 2015

                    MGT 3500 - Fundamentals of Marketing, Spring 2015

                    MGT 3500 - Fundamentals of Marketing, Spring 2015

                    MGT 3850 - Sports Management, Spring 2015

                    MGT 6520 - Enterprise Brand and Marketing, Fall 2014

                    MGT 3500 - Fundamentals of Marketing, Fall 2014

                    MGT 3500 - Fundamentals of Marketing, Fall 2014

                    MGT 3500 - Fundamentals of Marketing, Fall 2014

                    MGT 3850 - Sports Management, Fall 2014

                    MGT 6520 - Enterprise Brand and Marketing, Summer 2014

                    MGT 3500 - Fundamentals of Marketing, Summer 2014

                    MGT 3500 - Fundamentals of Marketing, Spring 2014

                    MGT 3500 - Fundamentals of Marketing, Spring 2014

                    MGT 3500 - Fundamentals of Marketing, Spring 2014

                    MGT 4800 - Independent Research and Readings, Spring 2014

                    MGT 6520 - Enterprise Brand and Marketing, Fall 2013

                    MGT 3500 - Fundamentals of Marketing, Fall 2013

                    MGT 3500 - Fundamentals of Marketing, Fall 2013

                    MGT 3500 - Fundamentals of Marketing, Fall 2013

                    MGT 4800 - Independent Research and Readings, Fall 2013

                    MGT 6520 - Enterprise Brand and Marketing, Summer 2013

                    MGT 3500 - Fundamentals of Marketing, Summer 2013

                    MGT 3500 - Fundamentals of Marketing, Summer 2013

                    MGT 3500 - Fundamentals of Marketing, Summer 2013

                    MGT 3500 - Fundamentals of Marketing, Summer 2013

                    MGT 3500 - Fundamentals of Marketing, Spring 2013

                    MGT 3500 - Fundamentals of Marketing, Spring 2013

                    MGT 4525 - New Product Development, Spring 2013

                    MGT 6520 - Enterprise Brand and Marketing, Fall 2012

                    MGT 3500 - Fundamentals of Marketing, Fall 2012

                    MGT 6520 - Marketing Strategy, Summer 2012

                    MGT 3500 - Fundamentals of Marketing, Spring 2012

                    MGT 6520 - Marketing Strategy, Spring 2012

                    MGT 3500 - Fundamentals of Marketing, Fall 2011

                    MGT 3500 - Fundamentals of Marketing, Fall 2011