- Marketing and Strategy
MBA, Brigham Young University, 1987 Emphasis: Marketing/Finance
BA, Political Science, Brigham Young University, 1980
Eric Schulz comes to us from a career in marketing and brand management with some of the top consumer product companies in the world – Procter & Gamble, Disney, and Coca-Cola. He has extensive experience in sports marketing, having worked with NBC and World Wrestling Entertainment in 2002 to launch the XFL Football League. He has worked on the Olympics, in minor league baseball and for five years heading the marketing of the Larry Miller Sports & Entertainment Group, overseeing marketing for the Utah Jazz, Salt Lake Bees, KJZZ-14 TV, and other Miller properties.
He is the author of three books: The Marketing Game, How The World's Best Companies Play to Win, (2001); The Smart Marketer’s Toolbox, (2012), and Marketing in the Digital Age, (2019). He has been teaching at the University level since 2002, having taught at The University of Utah and Brigham Young University before coming to the Huntsman School. In 2017 Eric was honored as the Huntsman School Undergraduate Faculty Advisor of the Year, and in 2019 was named the Teacher of the Year in the Marketing & Strategy Department. He is the faculty advisor to the Huntsman Marketing Association (HMA) club.
Eric specializes in brand strategy, brand management, digital marketing, advertising, and sports management.
'Broken Beak' nitro treat shop opens with boost from USU marketing students (The Herald Journal - April 2019)
USU students continue service project developing websites for local businesses (The Herald Journal - November 2018)
Huntsman Marketing Association hosts chocolate case competition with Noelle Cockett (The Utah Statesman - September 2018)
Customer Service and Innovation are Key Today (The Huntsman Post - January 2013)
Huntsman Professors Have Written Some Books You Should Know About (Huntsman Alumni Magazine - Fall 2012)
Huntsman Venture Forum: Technology and Markets Presentation - Eric Schulz - March 29, 2019