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Eric Schulz

Eric Schulz

Senior Lecturer

Department(s):
  • Marketing and Strategy Department


Educational Background

MBA, Brigham Young University, 1987 Emphasis: Marketing/Finance
BA, Political Science, Brigham Young University, 1980

Biography

Eric Schulz comes to us from a career in marketing and brand management with some of the top consumer product companies in the world – Procter & Gamble, Disney, and Coca-Cola. He has extensive experience in sports marketing, having worked with NBC and World Wrestling Entertainment in 2002 to launch the XFL Football League. He has worked on the Olympics, in minor league baseball and for five years heading the marketing of the Larry Miller Sports & Entertainment Group, overseeing marketing for the Utah Jazz, Salt Lake Bees, KJZZ-14 TV, and other Miller properties.

He is the author of three books: The Marketing Game, How The World's Best Companies Play to Win, (2001); The Smart Marketer’s Toolbox, (2012), and Marketing in the Digital Age, (2019). He has been teaching at the University level since 2002, having taught at The University of Utah and Brigham Young University before coming to the Huntsman School. In 2017 Eric was honored as the Huntsman School Undergraduate Faculty Advisor of the Year, and in 2019 was named the Teacher of the Year in the Marketing & Strategy Department. He is the faculty advisor to the Huntsman Marketing Association (HMA) club.

Eric specializes in brand strategy, brand management, digital marketing, advertising, and sports management.

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Related Huntsman News Articles


Videos

Huntsman Venture Forum: Technology and Markets Presentation - Eric Schulz - March 29, 2019

Publications - Abstracts

    Publications - Books & Book Chapters

      Books

    • Schulz, E., (2012). The Smart Marketer's Toolbox. Createspace Publishing *
    • Schulz, E., (2001). The Marketing Game. Adams Media Corporation

    * Has not been peer reviewed

    Publications - Fact Sheets

      * Has not been peer reviewed

      Publications - Curriculum

        * Has not been peer reviewed

        Publications - Journal Articles

          * Has not been peer reviewed

          Publications - Literary Journal

            * Has not been peer reviewed

            Publications - MultiMedia

              * Has not been peer reviewed

              Publications - Technical Reports

                * Has not been peer reviewed

                Publications - Translations & Transcripts

                  Publications - Other

                    * Has not been peer reviewed

                    Scheduled Teaching

                    MSLE 3500 - Fundamentals of Marketing, Fall 2019

                    MSLE 3500 - Fundamentals of Marketing, Fall 2019

                    MSLE 3500 - Fundamentals of Marketing, Fall 2019

                    MSLE 3500 - Fundamentals of Marketing, Fall 2019

                    MSLE 3500 - Fundamentals of Marketing, Fall 2019

                    MSLE 3500 - Fundamentals of Marketing, Fall 2019

                    MSLE 2800 - HMA Consulting, Fall 2019

                    MSLE 3850 - Sports Management, Fall 2019

                    MSLE 6520 - Enterprise Brand and Marketing, Summer 2019

                    MSLE 3500 - Fundamentals of Marketing, Summer 2019

                    MSLE 3500 - Fundamentals of Marketing, Spring 2019

                    MSLE 3500 - Fundamentals of Marketing, Spring 2019

                    MSLE 3500 - Fundamentals of Marketing, Spring 2019

                    MSLE 3500 - Fundamentals of Marketing, Spring 2019

                    MSLE 2800 - HMA Consulting, Spring 2019

                    MSLE 3875 - Strategic Advertising Campaigns, Spring 2019

                    MGT 3500 - Fundamentals of Marketing, Fall 2018

                    MGT 3500 - Fundamentals of Marketing, Fall 2018

                    MGT 3500 - Fundamentals of Marketing, Fall 2018

                    MGT 3500 - Fundamentals of Marketing, Fall 2018

                    MGT 4800 - Independent Research and Readings, Fall 2018

                    MGT 3850 - Sports Management, Fall 2018

                    MGT 6520 - Enterprise Brand and Marketing, Summer 2018

                    MGT 6520 - Enterprise Brand and Marketing, Summer 2018

                    MGT 3500 - Fundamentals of Marketing, Summer 2018

                    MGT 3500 - Fundamentals of Marketing, Spring 2018

                    MGT 3500 - Fundamentals of Marketing, Spring 2018

                    MGT 3500 - Fundamentals of Marketing, Spring 2018

                    MGT 3500 - Fundamentals of Marketing, Spring 2018

                    MGT 4800 - Independent Research and Readings, Spring 2018

                    MGT 3875 - Strategic Advertising Campaigns, Spring 2018

                    MGT 3500 - Fundamentals of Marketing, Fall 2017

                    MGT 3500 - Fundamentals of Marketing, Fall 2017

                    MGT 3500 - Fundamentals of Marketing, Fall 2017

                    MGT 3500 - Fundamentals of Marketing, Fall 2017

                    MGT 4800 - Independent Research and Readings, Fall 2017

                    MGT 3850 - Sports Management, Fall 2017

                    MGT 6520 - Enterprise Brand and Marketing, Summer 2017

                    MGT 3500 - Fundamentals of Marketing, Summer 2017

                    MGT 3500 - Fundamentals of Marketing, Summer 2017

                    MGT 3500 - Fundamentals of Marketing, Spring 2017

                    MGT 3500 - Fundamentals of Marketing, Spring 2017

                    MGT 3500 - Fundamentals of Marketing, Spring 2017

                    MGT 4800 - Independent Research and Readings, Spring 2017

                    MGT 3875 - Strategic Advertising Campaigns, Spring 2017

                    MGT 3500 - Fundamentals of Marketing, Fall 2016

                    MGT 3500 - Fundamentals of Marketing, Fall 2016

                    MGT 3500 - Fundamentals of Marketing, Fall 2016

                    MGT 3500 - Fundamentals of Marketing, Fall 2016

                    MGT 4800 - Independent Research and Readings, Fall 2016

                    MGT 3850 - Sports Management, Fall 2016

                    MGT 6520 - Enterprise Brand and Marketing, Summer 2016

                    MGT 3500 - Fundamentals of Marketing, Summer 2016

                    MGT 6520 - Enterprise Brand and Marketing, Spring 2016

                    MGT 3500 - Fundamentals of Marketing, Spring 2016

                    MGT 3500 - Fundamentals of Marketing, Spring 2016

                    MGT 3500 - Fundamentals of Marketing, Spring 2016

                    MGT 4800 - Independent Research and Readings, Spring 2016

                    MGT 3500 - Fundamentals of Marketing, Fall 2015

                    MGT 3500 - Fundamentals of Marketing, Fall 2015

                    MGT 3500 - Fundamentals of Marketing, Fall 2015

                    MGT 3850 - Sports Management, Fall 2015

                    MGT 3500 - Fundamentals of Marketing, Summer 2015

                    MGT 6520 - Enterprise Brand and Marketing, Spring 2015

                    MGT 3500 - Fundamentals of Marketing, Spring 2015

                    MGT 3500 - Fundamentals of Marketing, Spring 2015

                    MGT 3500 - Fundamentals of Marketing, Spring 2015

                    MGT 3850 - Sports Management, Spring 2015

                    MGT 6520 - Enterprise Brand and Marketing, Fall 2014

                    MGT 3500 - Fundamentals of Marketing, Fall 2014

                    MGT 3500 - Fundamentals of Marketing, Fall 2014

                    MGT 3500 - Fundamentals of Marketing, Fall 2014

                    MGT 3850 - Sports Management, Fall 2014

                    MGT 6520 - Enterprise Brand and Marketing, Summer 2014

                    MGT 3500 - Fundamentals of Marketing, Summer 2014

                    MGT 3500 - Fundamentals of Marketing, Spring 2014

                    MGT 3500 - Fundamentals of Marketing, Spring 2014

                    MGT 3500 - Fundamentals of Marketing, Spring 2014

                    MGT 4800 - Independent Research and Readings, Spring 2014

                    MGT 6520 - Enterprise Brand and Marketing, Fall 2013

                    MGT 3500 - Fundamentals of Marketing, Fall 2013

                    MGT 3500 - Fundamentals of Marketing, Fall 2013

                    MGT 3500 - Fundamentals of Marketing, Fall 2013

                    MGT 4800 - Independent Research and Readings, Fall 2013

                    MGT 6520 - Enterprise Brand and Marketing, Summer 2013

                    MGT 3500 - Fundamentals of Marketing, Summer 2013

                    MGT 3500 - Fundamentals of Marketing, Summer 2013

                    MGT 3500 - Fundamentals of Marketing, Summer 2013

                    MGT 3500 - Fundamentals of Marketing, Summer 2013

                    MGT 3500 - Fundamentals of Marketing, Spring 2013

                    MGT 3500 - Fundamentals of Marketing, Spring 2013

                    MGT 4525 - New Product Development, Spring 2013

                    MGT 6520 - Enterprise Brand and Marketing, Fall 2012

                    MGT 3500 - Fundamentals of Marketing, Fall 2012

                    MGT 6520 - Marketing Strategy, Summer 2012

                    MGT 3500 - Fundamentals of Marketing, Spring 2012

                    MGT 6520 - Marketing Strategy, Spring 2012

                    MGT 3500 - Fundamentals of Marketing, Fall 2011

                    MGT 3500 - Fundamentals of Marketing, Fall 2011