Jared Hansen
Associate Professor
Department(s):- Marketing and Strategy
Contact Information
Eccles Business Building 414435.797.4187
jared@usu.edu
Personal Website
Curriculum Vitae
Education
PhD, Marketing, Texas Tech University, Dec 2007
MBA, Brigham Young University, 2005
BS, Facilities Management, Brigham Young University, 2001
Awards
- Undergraduate Research Faculty Mentor Award - 2025, 2022
- Service Award - 2023
- Graduate Faculty Mentor Teaching Award - 2021
- Teaching Award - 2018, 2015, 2014
- Best Research Paper Award - 2013
- Top Paper Winner, Global Drucker Challenge - 2011
Biography
Dr. Jared M. Hansen is Associate Professor of Marketing at the Jon M. Huntsman School of Business at Utah State University. He is currently serving as Associate Editor at the Journal of Business Research. Previously he was on faculty in the Marketing Department at the University of North Carolina at Charlotte for a decade where he spent time working with the Data Science Initiative, the Honors College, and the Graduate School programs, in addition to his work in the Belk College of Business. He received his Ph.D. in Marketing from Texas Tech University, studying under Shelby D. Hunt, and his MBA from the Marriott School of Management and BS from the Fulton College of Engineering at Brigham Young University.
Dr. Hansen is passionate about research that informs, inspires, and ignites positive growth and change for consumers, institutions, and society. He has published articles in publications such as Journal of the Academy of Marketing Science, Strategic Management Journal, Journal of Retailing, Journal of the Association for Information Systems, Journal of Business Research, Journal of Marketing Management, Industrial Marketing Management, Journal of Business & Industrial Marketing, Journal of Personal Selling & Sales Management, International Journal of Market Research, Technological Forecasting and Social Change, Current Issues in Tourism, Business & Society, Journal of Macromarketing, and many others. More information on his professional activities can be found at https://www.linkedin.com/in/mktgtheory.
Dr. Hansen is excited to have returned to his Aggie and Northern Utah heritage—with grandparents who were Aggies, great-grandparents who were faculty/staff at Utah State University, and other ancestors who helped settle the ‘old west’ in Cache Valley and surrounding Northern Utah/Southern Idaho in the mid to late 1800s. He enjoys revisiting where they taught, farmed, fished, and served the community. In his free time, he enjoys fishing, skiing, mountain biking, hiking, woodworking, shuffle skating, and additional outdoor activities and the family-friendly vibe/community that Cache Valley has gained a reputation for in travel and tourism, and spending time with his wife and children.
Journal Articles
Academic Journal
- Hansen, J., (2025). Aligning the philosophical foundations of behavioral intention to use scholarly research and managerial practice. Journal of Marketing Theory and Practice
- Hansen, J., (2025). Pandora's Box Reopened: Can Generative AI Restore Hope or Result in a Decline in the Quest for Academic Integrity. Journal of Macromarketing, 45:4, 831-862.
- Christensen, J., Hansen, J., Wilson, P., (2025). Understanding the Role and Impact of Artificial Intelligence (AI) Hallucination within consumers’ tourism decision-making processes. Current Issues in Tourism, 28:4, 545-560.
- Hansen, J.M, (2024). The philosophical foundations of ethical decision-making: Past controversies, current misunderstandings, and future opportunities. Journal of Marketing Management, 40:13-14, 1193-1223.
- Hansen, J.M, McDonald, R.E, Hatfield, H., (2023). Market Orientation versus Finance Orientation Effects on Perceived CSR Motivations and Outcomes. Journal of Business Research, 164:9, 113977.
- Hansen, J.M, Idra, B., Saridakis, G., Dana, L.P, (2023). Spurred or spurned? The effects of combined innovation types, external collaborations and policy regulation obstacle alignment on SME performance growth. Industrial Marketing Management, 113:August, 312-325.
- Saridakis, G., Lai, Y., Mohammed, A., Hansen, J., (2018). Industry characteristics, stages of E-commerce communications, and entrepreneurs and SMEs revenue growth. Technological Forecasting and Social Change, 128, 56--66.
- Hansen, J., Saridakis, G., Benson, V., (2018). Risk, trust, and the interaction of perceived ease of use and behavioral control in predicting consumers’ use of social media for transactions. Computers in Human Behavior, 80, 197--206.
- Hansen, J., McDonald, R.E, Mitchell, R.K, (2013). Competence resource specialization, causal ambiguity, and the creation and decay of competitiveness: The role of marketing strategy in new product performance and shareholder value. Journal of the Academy of Marketing Science, 41:3, 300--319.
- Hansen, J., Raut, S., Swami, S., (2010). Retail shelf allocation: a comparative analysis of heuristic and meta-heuristic approaches. Journal of Retailing, 86:1, 94--105.
- Godfrey, P.C, Merrill, C.B, Hansen, J., (2009). The relationship between corporate social responsibility and shareholder value: An empirical test of the risk management hypothesis. Strategic management journal, 30:4, 425--445.
Book Chapters
- Hansen, J., (2010). The philosophical foundations of marketing research: For scientific realism and truth: The Sage Handbook of Marketing Theory. Sage Publications Ltd, London
Technical Reports
Research Reports
An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.