Antje Graul
Associate Professor
Department(s):- Marketing and Strategy
Contact Information
Eccles Business Building 416435.797.0205
antje.graul@usu.edu
Curriculum Vitae
Education
Ph.D., Marketing, Business and Management Pathway, Leeds University Business School, 2018
M.A., Corporate Communications and Public Relations, Leeds University Business School, 2014
B.A. (Dual), Communication Science and Literary Studies, University of Erfurt, 2011
Interactions
Intermountain Growth Summit Speaker - October 1, 2021
WIBA Panel: Confidence Confidential - January 27, 2021
Awards
Undergraduate Research Mentor of the Year - 2024
Faculty Researcher of the Year - 2022
Faculty Service Award - 2020
Biography
Dr. Antje Graul is an Associate Professor of Marketing at Utah State University. She teaches Sustainability Marketing and Digital Marketing and leads various research projects in the areas of sustainability and consumer decision making. Her research examines consumer decision-making and consumer adoption of sustainable products and services, such as collaborative consumption objects or electric vehicles. She published in the Journal of Consumer Psychology, Journal of Business Research, and Journal of the Academy of Marketing Science. She is the USU Campus Director of the National Science Foundation Research Center ASPIRE, which is a $50 million dollar funded international collaborative program across multiple universities and industry partners to spur adoption of electric vehicles. Prior to her academic career, she spent two years working with BMW Germany focusing on marketing communications and public relations.
Videos
WIBA Panel: Confidence Confidential
Journal Articles
Academic Journal
- Graul, A., Brocato, D., (2025). The Importance of Applying Theory to Practice: A Review of Current Case Study Utilization in Sustainability Curriculum. Journal of Marketing Education
- Vahedi Saheli, M., Singleton, P., Graul, A., (2025). Beyond time and cost: Exploring the importance of factors in travel mode choices. Travel Behaviour and Society, 41, 101098.
- Graul, A., Deanne Brocato, E., (2025). The Importance of Applying Theory to Practice: A Review of Current Case Study Utilization in Sustainability Curriculum. Journal of Marketing Education
- Dcosta, J., Graul, A., Hasnat, S., (2024). Understanding Consumer Adoption of Light-Duty Electric Vehicles: An Interdisciplinary Literature Review. Transportation Research Record
- Li, Y., Graul, A., Zhu, J., (2023). Introducing the Concept of Consumer Reflexivity: The Mediating Role of Consumer Reflexivity in Shaping Future Sharing Intention. Journal of the Academy of Marketing Science.
- Flaris, K., Gkrtiza, K., Singleton, P., Graul, A., Song, Z., (2023). Riders’ perceptions towards transit bus electrification: Evidence from Salt Lake City, Utah. Transportation Research Part D: Transport and Environment, 117, 103642.
- Meng, M., Graul, A., (2022). Can success backfire? Consumer judgements of sustainability and quality-award winning businesses. Journal of Quality Assurance in Hospitality & Tourism
- Graul, A., (2022). Improving Performance through Strategic Teaching Documentation: Book Review of Seldin, Miller & Seldin (2010) The Teaching Portfolio. Journal on Empowering Teaching Excellence
- Brocato, D., Graul, A., Huff, J., Hu, A., Harms, J., (2022). Understanding how Stand-Alone Sustainability Courses are Taught in Marketing: A Global Baseline Analysis. Journal of Marketing Education
- Paskett, A., Song, Z., Graul, A., Drivers and barriers to bus electrification in the United States: Transit agency’s perspective.. Transportation Research Part D: Transport and Environment
Books
Book Chapters
Other
- Ward, J., Singleton, P., Graul, A., Zane, R., (2024). Data for: Examining the impacts of demographics, individual experiences, and perceptions on range anxiety and electric vehicle road trips [dataset]. Utah State University *
- Singleton, P., Graul, A., Ward, J., (2021). Needs-based approaches for representing personal transportation decision-making [dataset]. Zenodo *
An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.