Antje Graul

Associate Professor

Department(s):
  • Marketing and Strategy

Antje Graul

Education

Ph.D., Marketing, Business and Management Pathway, Leeds University Business School, 2018
M.A., Corporate Communications and Public Relations, Leeds University Business School, 2014
B.A. (Dual), Communication Science and Literary Studies, University of Erfurt, 2011

Interactions

Intermountain Growth Summit Speaker - October 1, 2021
WIBA Panel: Confidence Confidential - January 27, 2021

Awards

Undergraduate Research Mentor of the Year - 2024
Faculty Researcher of the Year - 2022

Faculty Service Award - 2020

Biography

Dr. Antje Graul is an Associate Professor of Marketing at Utah State University. She teaches Sustainability Marketing and Digital Marketing and leads various research projects in the areas of sustainability and consumer decision making. Her research examines consumer decision-making and consumer adoption of sustainable products and services, such as collaborative consumption objects or electric vehicles. She published in the Journal of Consumer Psychology, Journal of Business Research, and Journal of the Academy of Marketing Science. She is the USU Campus Director of the National Science Foundation Research Center ASPIRE, which is a $50 million dollar funded international collaborative program across multiple universities and industry partners to spur adoption of electric vehicles. Prior to her academic career, she spent two years working with BMW Germany focusing on marketing communications and public relations.

Videos

WIBA Panel: Confidence Confidential

Journal Articles

Academic Journal

Books

    Book Chapters

      An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.

      Teaching

      MSLE 4545 - Digital Marketing, Fall 2023
      MSLE 4545 - Digital Marketing, Fall 2023
      MSLE 3855 - Sustainability Marketing, Fall 2023
      MSLE 4545 - Digital Marketing, Spring 2023
      MSLE 4545 - Digital Marketing, Spring 2023
      MSLE 3855 - Sustainability Marketing, Spring 2023
      MSLE 4545 - Digital Marketing, Fall 2022
      MSLE 4545 - Digital Marketing, Fall 2022
      MSLE 3855 - Sustainability Marketing, Fall 2022
      MSLE 4545 - Digital Marketing, Fall 2021
      MSLE 4545 - Digital Marketing, Fall 2021
      MSLE 3855 - Sustainability Marketing, Fall 2021
      MSLE 4545 - Digital Marketing, Spring 2021
      MSLE 4545 - Digital Marketing, Spring 2021
      MSLE 3855 - Sustainability Marketing, Spring 2021
      MSLE 4545 - Digital Marketing, Fall 2020
      MSLE 4545 - Digital Marketing, Fall 2020
      MSLE 3855 - Sustainability Marketing, Fall 2020
      MSLE 4545 - Digital Marketing, Spring 2020
      MSLE 4545 - Digital Marketing, Spring 2020
      MSLE 3855 - Sustainability Marketing, Spring 2020
      MSLE 4545 - Digital Marketing, Fall 2019
      MSLE 4545 - Digital Marketing, Fall 2019
      MSLE 3855 - Sustainability Marketing, Fall 2019
      MSLE 4545 - Digital Marketing, Spring 2019
      MSLE 4545 - Digital Marketing, Spring 2019
      MSLE 3855 - Sustainability Marketing, Spring 2019
      MGT 4545 - Digital Marketing, Fall 2018
      MGT 4545 - Digital Marketing, Fall 2018
      MGT 3855 - Sustainability Marketing, Fall 2018