- Marketing and Strategy Department
M.A., Corporate Communications and Public Relations, Leeds University Business School, 2014
B.A. (Dual), Communication Science and Literary Studies, University of Erfurt, 2011
Before following her research interest, she spent two years in the industry focusing on marketing communications and the strategic development of public relations at the BMW Group, Germany. Her projects included the planning and management of marketing campaigns for the brands BMW and MINI and the strategic development and implementation of a carsharing project in Berlin.