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Antje Graul

Antje Graul

Assistant Professor

Department(s):
  • Marketing and Strategy Department

Contact Information

Go toOffice Location:
Eccles Business Building 318P
DialPhone: 435.797.0205
SendEmail: antje.graul@usu.edu


Educational Background

Ph.D., Marketing, Business and Management Pathway, Leeds University Business School, 2018
M.A., Corporate Communications and Public Relations, Leeds University Business School, 2014
B.A. (Dual), Communication Science and Literary Studies, University of Erfurt, 2011

Biography

Antje Graul is an Assistant Professor of Marketing at Utah State University. She teaches Sustainability Marketing and Digital Marketing. Her research interests lie in the area of consumer decision-making regarding sustainable modes of consumption such as consumer sharing and electric vehicle adoption. She is also passionate about researching digital transactions and perceptions of trust in a digital world. 

Antje Graul received her Ph.D. in Marketing, Business and Management Pathway, from Leeds University Business School, England. She holds a B.A. in Communication Sciences and a B.A. in Literary Studies from the University of Erfurt, Germany and an M.A. in Corporate Communications and Public Relations from Leeds University Business School, England. Prior to pursuing her research interests, she spent two years in the industry focusing on marketing communications and public relations at the BMW Group, Germany. Her projects included the strategic development and implementation of a consumer sharing project in Berlin.

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Awards

Faculty Service Award - 2020

      Book Chapters

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                    Scheduled Teaching

                    MSLE 4545 - Digital Marketing, Fall 2019

                    MSLE 4545 - Digital Marketing, Fall 2019

                    MSLE 3855 - Sustainability Marketing, Fall 2019

                    MSLE 4545 - Digital Marketing, Spring 2019

                    MSLE 4545 - Digital Marketing, Spring 2019

                    MSLE 3855 - Sustainability Marketing, Spring 2019

                    MGT 4545 - Digital Marketing, Fall 2018

                    MGT 4545 - Digital Marketing, Fall 2018

                    MGT 3855 - Sustainability Marketing, Fall 2018