- Marketing and Strategy
Ph.D., Marketing, Business and Management Pathway, Leeds University Business School, 2018
M.A., Corporate Communications and Public Relations, Leeds University Business School, 2014
B.A. (Dual), Communication Science and Literary Studies, University of Erfurt, 2011
WIBA Panel: Confidence Confidential - January 27, 2021
Faculty Service Award - 2020
Antje Graul is an Assistant Professor of Marketing at Utah State University. She teaches Sustainability Marketing and Digital Marketing. Her research interests lie in the area of consumer decision-making regarding sustainable modes of consumption such as consumer sharing and electric vehicle adoption. She is also passionate about researching digital transactions and perceptions of trust in a digital world.
Antje Graul received her Ph.D. in Marketing, Business and Management Pathway, from Leeds University Business School, England. She holds a B.A. in Communication Sciences and a B.A. in Literary Studies from the University of Erfurt, Germany and an M.A. in Corporate Communications and Public Relations from Leeds University Business School, England. Prior to pursuing her research interests, she spent two years in the industry focusing on marketing communications and public relations at the BMW Group, Germany. Her projects included the strategic development and implementation of a consumer sharing project in Berlin.