Antje Graul
Assistant Professor
Department(s):- Marketing and Strategy
Contact Information
Eccles Business Building 318P435.797.0205
antje.graul@usu.edu
Curriculum Vitae
Education
Ph.D., Marketing, Business and Management Pathway, Leeds University Business School, 2018
M.A., Corporate Communications and Public Relations, Leeds University Business School, 2014
B.A. (Dual), Communication Science and Literary Studies, University of Erfurt, 2011
Interactions
Intermountain Growth Summit Speaker - October 1, 2021
WIBA Panel: Confidence Confidential - January 27, 2021
Awards
Faculty Researcher of the Year - 2022
Faculty Service Award - 2020
Biography
Dr. Antje Graul is an Assistant Professor of Marketing at Utah State University. She teaches Sustainability Marketing and Digital Marketing and leads various research projects in the areas of sustainability and consumer decision making. Her research examines consumer decision-making and consumer adoption of sustainable products and services, such as collaborative consumption objects or electric vehicles. She published in the Journal of Consumer Psychology, Journal of Business Research, and Journal of the Academy of Marketing Science. She is the USU Campus Director of the National Science Foundation Research Center ASPIRE, which is a $50 million dollar funded international collaborative program across multiple universities and industry partners to spur adoption of electric vehicles. Prior to her academic career, she spent two years working with BMW Germany focusing on marketing communications and public relations.
Videos
WIBA Panel: Confidence Confidential
Journal Articles
Academic Journal
- Flaris, K., Gkrtiza, K., Singleton, P., Graul, A., Song, Z., (2023). Riders’ perceptions towards transit bus electrification: Evidence from Salt Lake City, Utah. Transportation Research Part D: Transport and Environment, 117, 103642. doi: 10.1016/j.trd.2023.103642
Book Chapters
An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.