Cassidy Creech

Lecturer

Department(s):
  • Marketing and Strategy

Cassidy Creech

Education

PhD, Business Administration, Oklahoma State University, 2021
MBA, Utah State University, 2014
BA, Finance, Utah State University, 2013

Biography

Cassidy Creech has been with Utah State University since 2018 where he has served as an adjunct professor before becoming a lecturer. He will receive his Ph.D. in business administration from Oklahoma State University in 2021, and previously earned both his BA in Finance and an MBA from Utah State University. His research interests include entrepreneurship, family business, CEO succession, international strategy, marketing, and digital strategy.

Professor Creech has extensive experience as a successful entrepreneur, investor, and executive consultant. Having founded and exited several successful companies, he has become a trusted strategic growth and planning consultant to owners and executives of many startups and non-profits, businesses, and corporations. He presents to student and business groups around the world about entrepreneurship and family business, in addition to executive development workshops. He has also designed and taught experiential learning courses to create real-world student experience in consulting, entrepreneurship, marketing, and international strategy.

Teaching

MSLE 4550 - Brand Management, Spring 2021
MSLE 4510 - Consumer Behavior, Spring 2021
MSLE 4532 - Data-Driven Decision Making, Spring 2021
MSLE 4532 - Data-Driven Decision Making, Spring 2021
MSLE 3820 - International Management, Spring 2021
MSLE 3820 - International Management, Spring 2021
MSLE 3820 - International Management, Spring 2021
MSLE 4533 - Big Market Insights from Big Data, Fall 2020
MSLE 4531 - Competitive Intelligence and Data Visualization, Fall 2020
MSLE 4510 - Consumer Behavior, Fall 2020
CEML 5700 - Continuing Education Unit: Special Topics in Marketing and Strategy, Fall 2020
MSLE 4532 - Data-Driven Decision Making, Fall 2020
MSLE 3820 - International Management, Fall 2020
MSLE 3820 - International Management, Fall 2020
MSLE 4050 - International Marketing, Fall 2020
MSLE 4534 - Survey Research, Summer 2020
MSLE 3890 - Systems Strategy and Problem Solving, Summer 2020
MSLE 4550 - Brand Management, Spring 2020
MSLE 4550 - Brand Management, Spring 2020
MSLE 4510 - Consumer Behavior, Spring 2020
MSLE 3820 - International Management, Spring 2020
MSLE 3820 - International Management, Spring 2020
MSLE 3820 - International Management, Spring 2020
MSLE 4565 - Sales Management, Spring 2020
MSLE 4533 - Big Market Insights from Big Data, Fall 2019
MSLE 4531 - Competitive Intelligence and Data Visualization, Fall 2019
MSLE 4532 - Data-Driven Decision Making, Fall 2019
MSLE 3530 - New Venture Marketing, Fall 2019
MSLE 3530 - New Venture Marketing, Summer 2019
MSLE 3890 - Systems Strategy and Problem Solving, Summer 2019
MSLE 4533 - Big Market Insights from Big Data, Spring 2019
MSLE 4550 - Brand Management, Spring 2019
MSLE 4550 - Brand Management, Spring 2019
MGT 4533 - Big Market Insights from Big Data, Fall 2018
MGT 4533 - Big Market Insights from Big Data, Fall 2018
MGT 4050 - International Marketing, Fall 2018
MGT 4890 - Strategic Planning and Execution, Spring 2018
MGT 4890 - Strategic Planning and Execution, Spring 2018