Cassidy Creech

Professional Practice Assistant Professor

Department(s):
  • Marketing and Strategy

Cassidy Creech

Education

PhD, Business Administration, Oklahoma State University, 2021
MBA, Utah State University, 2014
BA, Finance, Utah State University, 2013

Biography

Cassidy Creech has been with Utah State University since 2018 where he has served as an adjunct professor before becoming a lecturer. He received his Ph.D. in business administration from Oklahoma State University in 2021, and previously earned both his BA in Finance and an MBA from Utah State University. His research interests include entrepreneurship, family business, CEO succession, international strategy, marketing, and digital strategy.

Professor Creech has extensive experience as a successful entrepreneur, investor, and executive consultant. Having founded and exited several successful companies, he has become a trusted strategic growth and planning consultant to owners and executives of many startups and non-profits, businesses, and corporations. He presents to student and business groups around the world about entrepreneurship and family business, in addition to executive development workshops. He has also designed and taught experiential learning courses to create real-world student experience in consulting, entrepreneurship, marketing, and international strategy.

Teaching

MSLE 4545 - Digital Marketing, Fall 2024
MSLE 4545 - Digital Marketing, Fall 2024
MSLE 3500 - Fundamentals of Marketing, Fall 2024
MSLE 3500 - Fundamentals of Marketing, Fall 2024
MSLE 2800 - HMA Consulting, Fall 2024
MSLE 4536 - Internet Marketing Analytics, Fall 2024
MSLE 4541 - Marketing Strategies for Athletes and Influencers, Fall 2024
USU 1010 - University Connections, Fall 2024
MSLE 6520 - Enterprise Brand and Marketing, Summer 2024
MSLE 6520 - Enterprise Brand and Marketing, Summer 2024
MSLE 4550 - Brand Management, Spring 2024
MSLE 4550 - Brand Management, Spring 2024
MSLE 4510 - Consumer Behavior, Spring 2024
MSLE 4532 - Data-Driven Decision Making, Spring 2024
MSLE 6520 - Enterprise Brand and Marketing, Spring 2024
MSLE 3500 - Fundamentals of Marketing, Spring 2024
MSLE 3500 - Fundamentals of Marketing, Spring 2024
MSLE 4536 - Internet Marketing Analytics, Spring 2024
MSLE 4536 - Internet Marketing Analytics, Spring 2024
MSLE 4541 - Marketing Strategies for Athletes and Influencers, Spring 2024
MSLE 4550 - Brand Management, Fall 2023
MSLE 4510 - Consumer Behavior, Fall 2023
MSLE 4510 - Consumer Behavior, Fall 2023
MSLE 3500 - Fundamentals of Marketing, Fall 2023
MSLE 3500 - Fundamentals of Marketing, Fall 2023
MSLE 4800 - Independent Research and Readings, Fall 2023
MSLE 3820 - International Management, Fall 2023
MSLE 4536 - Internet Marketing Analytics, Fall 2023
USU 1010 - University Connections, Fall 2023
MSLE 3800 - Leadership, Summer 2023
MSLE 3800 - Leadership, Summer 2023
MSLE 4550 - Brand Management, Spring 2023
MSLE 4550 - Brand Management, Spring 2023
MSLE 4510 - Consumer Behavior, Spring 2023
MSLE 4532 - Data-Driven Decision Making, Spring 2023
MSLE 6520 - Enterprise Brand and Marketing, Spring 2023
MSLE 4800 - Independent Research and Readings, Spring 2023
MSLE 3820 - International Management, Spring 2023
MSLE 4536 - Internet Marketing Analytics, Spring 2023
MSLE 4536 - Internet Marketing Analytics, Spring 2023
, Fall 2022
MSLE 4550 - Brand Management, Fall 2022
MSLE 4510 - Consumer Behavior, Fall 2022
MSLE 4510 - Consumer Behavior, Fall 2022
MSLE 3500 - Fundamentals of Marketing, Fall 2022
MSLE 4800 - Independent Research and Readings, Fall 2022
MSLE 3820 - International Management, Fall 2022
MSLE 4536 - Internet Marketing Analytics, Fall 2022
USU 1010 - University Connections, Fall 2022
MSLE 3800 - Leadership, Summer 2022
MSLE 3800 - Leadership, Summer 2022
MSLE 4550 - Brand Management, Spring 2022
MSLE 4550 - Brand Management, Spring 2022
MSLE 4545 - Digital Marketing, Spring 2022
MSLE 4545 - Digital Marketing, Spring 2022
MSLE 6520 - Enterprise Brand and Marketing, Spring 2022
MSLE 3820 - International Management, Spring 2022
MSLE 3820 - International Management, Spring 2022
MSLE 4536 - Internet Marketing Analytics, Spring 2022
MSLE 4536 - Internet Marketing Analytics, Spring 2022
MSLE 4510 - Consumer Behavior, Fall 2021
MSLE 4532 - Data-Driven Decision Making, Fall 2021
MSLE 3500 - Fundamentals of Marketing, Fall 2021
MSLE 3820 - International Management, Fall 2021
MSLE 3820 - International Management, Fall 2021
MSLE 4050 - International Marketing, Fall 2021
MSLE 4800 - Internet Marketing Analytics, Fall 2021
MSLE 3800 - Leadership, Fall 2021
USU 1010 - University Connections, Fall 2021
MSLE 3800 - Leadership, Summer 2021
MSLE 3800 - Leadership, Summer 2021
MSLE 4534 - Survey Research, Summer 2021
MSLE 4550 - Brand Management, Spring 2021
MSLE 4510 - Consumer Behavior, Spring 2021
MSLE 4532 - Data-Driven Decision Making, Spring 2021
MSLE 4532 - Data-Driven Decision Making, Spring 2021
MSLE 3820 - International Management, Spring 2021
MSLE 3820 - International Management, Spring 2021
MSLE 3820 - International Management, Spring 2021
MSLE 4533 - Big Market Insights from Big Data, Fall 2020
MSLE 4531 - Competitive Intelligence and Data Visualization, Fall 2020
MSLE 4510 - Consumer Behavior, Fall 2020
CEML 5700 - Continuing Education Unit: Special Topics in Marketing and Strategy, Fall 2020
MSLE 4532 - Data-Driven Decision Making, Fall 2020
MSLE 3820 - International Management, Fall 2020
MSLE 3820 - International Management, Fall 2020
MSLE 4050 - International Marketing, Fall 2020
MSLE 4534 - Survey Research, Summer 2020
MSLE 3890 - Systems Strategy and Problem Solving, Summer 2020
MSLE 4550 - Brand Management, Spring 2020
MSLE 4550 - Brand Management, Spring 2020
MSLE 4510 - Consumer Behavior, Spring 2020
MSLE 3820 - International Management, Spring 2020
MSLE 3820 - International Management, Spring 2020
MSLE 3820 - International Management, Spring 2020
MSLE 4565 - Sales Management, Spring 2020
MSLE 4533 - Big Market Insights from Big Data, Fall 2019
MSLE 4531 - Competitive Intelligence and Data Visualization, Fall 2019
MSLE 4532 - Data-Driven Decision Making, Fall 2019
MSLE 3530 - New Venture Marketing, Fall 2019
MSLE 3530 - New Venture Marketing, Summer 2019
MSLE 3890 - Systems Strategy and Problem Solving, Summer 2019
MSLE 4533 - Big Market Insights from Big Data, Spring 2019
MSLE 4550 - Brand Management, Spring 2019
MSLE 4550 - Brand Management, Spring 2019
MGT 4533 - Big Market Insights from Big Data, Fall 2018
MGT 4533 - Big Market Insights from Big Data, Fall 2018
MGT 4050 - International Marketing, Fall 2018
MGT 4890 - Strategic Planning and Execution, Spring 2018
MGT 4890 - Strategic Planning and Execution, Spring 2018

Quote Cassidy Creech is a faculty member that has been extremely impactful in my career! His teaching strategy is built to help students launch their careers during school. His connections and passion for helping students make connections has been a valuable asset to me and my future endeavors.

 
 

Quote Professor Creech grew up on a farm and ended up as a professor at Utah State while still working as an entrepreneur and a farmer in Cache Valley. In my first class with him he shared how working on all of these things helped him to develop as a professional. He also agree how to keep an enduring optimism while working and developing whether working as an international entrepreneur or as a farmer in Utah.

Creech emulated everything incredible about the opportunities that the Huntsman school offers through his courses. If not for Creech, I would not feel as passionate and optimistic about my future as a professional.