- Marketing and Strategy
Contact InformationEccles Business Building 318M
PhD, Business Administration, Oklahoma State University, 2021
MBA, Utah State University, 2014
BA, Finance, Utah State University, 2013
Cassidy Creech has been with Utah State University since 2018 where he has served as an adjunct professor before becoming a lecturer. He will receive his Ph.D. in business administration from Oklahoma State University in 2021, and previously earned both his BA in Finance and an MBA from Utah State University. His research interests include entrepreneurship, family business, CEO succession, international strategy, marketing, and digital strategy.
Professor Creech has extensive experience as a successful entrepreneur, investor, and executive consultant. Having founded and exited several successful companies, he has become a trusted strategic growth and planning consultant to owners and executives of many startups and non-profits, businesses, and corporations. He presents to student and business groups around the world about entrepreneurship and family business, in addition to executive development workshops. He has also designed and taught experiential learning courses to create real-world student experience in consulting, entrepreneurship, marketing, and international strategy.