Assistant Professor and Associate Director of the Covey Leadership Center
- Marketing and Strategy Department
M.B.A., Brigham Young University. 2004
B.A. International Studies; Global Economy Emphasis. 2000
Bret Crane is an Assistant Professor of management at the Jon. M. Huntsman School of Business at Utah State University.
Bret's experience in the work place has fueled his desire to understand how leaders unleash the potential in individuals and teams by encouraging followers to give their maximum possible contribution. He has studied this interaction in situations where inviting full contribution would be particularly useful, such as in dynamic team processes, in the integration of a culturally diverse team member, and in organizational search and learning.
Bret has a Ph.D. in Business Administration from the Darden School of Business at the University of Virginia and a MBA and BA from Brigham Young University. Before joining the faculty at the Huntsman School of Business, he was a Visiting Professor at the George Washington School of Business in Washington DC.
He is a former operations executive of a Fortune 250 company and sales professional at IBM. Bret has also consulted for clients across a wide variety of segments, including biotech, retail, financial services, restaurant, utilities and non-profit; providing strategy and organizational design expertise.