Aaron R. Brough
Harry M. Reid Endowed Professor of ResearchDepartment(s):
- Marketing and Strategy
Ph.D., Marketing, Northwestern University, 2011
M.S., Marketing, Northwestern University, 2008
B.S., Business Management, Brigham Young University, 2003
Journal of Consumer Research Outstanding Reviewer Award - 2018
Distinguished Research Professorship in Marketing - 2018
Marketing Science Institute Young Scholar - 2017
Huntsman Researcher of the Year Award - 2017
Prior to joining USU, Dr. Brough was a faculty member at Pepperdine University. Before pursuing his doctoral studies, he gained management experience as a senior consultant for a Boston-based strategic marketing research and consulting firm serving Fortune 500 companies from various industries. His clients included American Express, Coca-Cola, Disney, IBM, Microsoft, and Novartis. Dr. Brough enjoys reading, chess, hiking, racquetball, and spending time with his family.
Green Research Wins Qualtrics Award (Huntsman Post April 2016)
Size Matters (Huntsman Alumni Magazine Spring 2014)
Brough, Aaron R., James E.B. Wilkie, Jingjing Ma, Mathew S. Isaac, and David Gal (2016), “Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption,” Journal of Consumer Research, 43(4), 567-82.
Isaac, Mathew S., Aaron R. Brough, and Kent Grayson (2016), “Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims,” Journal of Marketing Research, 53(3), 338-53.
- Brough, A.R, Martin, K.D, (2021). Consumer Privacy During (and After) the COVID-19 Pandemic. Journal of Public Policy & Marketing, 40:1, 108-110.
- Graul, A., Brough, A.R, (2021). Why We Don’t Rent What Others Love: The Role of Product Attachment in Consumer-to-Consumer Transactions. Journal of Consumer Psychology
- Brough, A., Donnelly, G.E, Griskevicius, V., Markowitz, E.M, Raimi, K.T, Reeck, C., Trudel, R., Waldman, K.B, Winterich, K.P, Wolske, K.S, (2020). Understanding How Sustainability Initiatives Fail: A Framework to Aid Design of Effective Interventions. Social Marketing Quarterly, 26:4, 309-324.
- Brough, A., Martin, K.D, (2020). Critical Roles of Knowledge and Motivation in Privacy Research. Current Opinion in Psychology, 31, 11-15.
- Brough, A., (2017). Men Resist Green Behavior as Un-Manly: A Surprising Reason for Resistance to Environmental Goods and Habits. Scientific American *
- Brough, A., Wilkie, J.E, Ma, J., Isaac, M.S, Gal, D., (2016). Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption. Journal of Consumer Research, 43:4, 567-82.
- Brough, A., Isaac, M.S, Grayson, K., (2016). Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims. Journal of Marketing Research, 53:3, 338-53.
- Brough, A., Isaac, M.S, (2015). Why Real Estate Agents Should Care About Buyer Usage Intent. Keller Center Research Report, 8:3, 12-16. *
- Isaac, M.S, Brough, A., (2014). Judging a Part by the Size of its Whole: The Category Size Bias in Probability Judgments . Journal of Consumer Research, 41:2, 310-25.
- Isaac, M.S, Brough, A., (2012). For Sale By Owner for Less than It’s Worth. Graziadio Business Review, 15:2
- Brough, A., Chernev, A., (2012). When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations. Journal of Consumer Research, 39:2, 399-414.
- Brough, A., Isaac, M.S, (2012). Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods. Journal of Marketing, 76:4, 78-91.
- DeTienne, K.B, Seawright, K.K, Brough, A., (2005). Cost-Effective Service Recovery: Knowing Which Customers to Keep. International Journal of Applied Marketing, 1:3, 1-24.
- DeTienne, K.B, Brough, A., Nance, D.B, (2012). A Model of Profitable Service Recovery: Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods. IGI Global
An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.