Aaron R. Brough

Harry M. Reid Endowed Professor of Research and Marketing

Department(s):
  • Marketing and Strategy

Aaron R. Brough

Education

PhD, Marketing, Northwestern University, 2011
MS, Marketing, Northwestern University, 2008
BS, Business Management, Brigham Young University, 2003

Awards

Journal of Consumer Research Outstanding Reviewer Award - 2018, 2021
Distinguished Research Professorship in Marketing - 2018
Marketing Science Institute Young Scholar - 2017
Huntsman Researcher of the Year Award - 2017

Biography

Dr. Aaron R. Brough is a Professor of Marketing and the Harry M. Reid Endowed Professor of Research at the Jon M. Huntsman School of Business at Utah State University. He received a bachelor's degree in Business Management from the Marriott School of Management at Brigham Young University and an M.S. and Ph.D. in Marketing from the Kellogg School of Management at Northwestern University.

Dr. Brough is currently serving as Chair-Elect of the American Marketing Association’s Consumer Behavior Special Interest Group and serves on the Editorial Review Boards of the Journal of Consumer Research, Journal of Marketing Research, and Journal of Public Policy & Marketing. He is also co-editing a special issue of the Journal of the Association for Consumer Research on Consumer Privacy. He received the Outstanding Reviewer Award from the Journal of Consumer Research in both 2018 and 2021. He was elected to serve on the Executive Board of Directors for the Society for Consumer Psychology from 2019-2021. In 2017, he was recognized by the Marketing Science Institute as an MSI Young Scholar and received the Faculty Researcher of the Year award from the Jon M. Huntsman School of Business. His research, which examines the psychology underlying consumer behavior and decision-making, has been selected for publication in leading marketing journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, and Journal of Public Policy & Marketing. His work has been featured in popular media outlets such as TIME, TODAY, Forbes, The Wall Street Journal, The Washington Post, National Public Radio, FOX News, CBSN, The Atlantic, KSL’s Deseret News National Edition, the Salt Lake Tribune, Scientific American, and the Harvard Business Review. He teaches courses on Data-Driven Decision Making and Artificial Intelligence in Marketing Experimental Design and has written multiple teaching cases and served as an expert witness in litigation related to trademark infringement and privacy disputes.

Prior to joining USU, Dr. Brough was a faculty member at Pepperdine University. Before pursuing his doctoral studies, he gained management experience as a senior consultant for a Boston-based strategic marketing research and consulting firm serving Fortune 500 companies from various industries. His clients included American Express, Coca-Cola, Disney, IBM, Microsoft, and Novartis. Dr. Brough enjoys painting, chess, hiking, racquetball, and spending time with his wife and five children.

Journal Articles

Academic Journal

Book Chapters

  • DeTienne, K.B, Brough, A., Nance, D.B, (2012). A Model of Profitable Service Recovery: Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods. IGI Global

An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.

Teaching

MSLE 4532 - Data-Driven Decision Making, Fall 2023
MSLE 4532 - Data-Driven Decision Making, Fall 2023
MSLE 4532 - Data-Driven Decision Making, Fall 2023
MSLE 4532 - Data-Driven Decision Making, Fall 2022
MSLE 4532 - Data-Driven Decision Making, Fall 2022
MSLE 4532 - Data-Driven Decision Making, Fall 2022
MSLE 4534 - Survey Research, Fall 2022
MSLE 4532 - MSLE 4532, Fall 2021
MSLE 4532 - MSLE 4532, Fall 2021
MSLE 4534 - Survey Research, Fall 2021
MSLE 4534 - Survey Research, Fall 2021
MSLE 4532 - Data-Driven Decision Making, Fall 2020
MSLE 6530 - Marketing Research (MBA), Fall 2020
MSLE 4534 - Survey Research, Fall 2020
MSLE 4534 - Survey Research, Fall 2020
MSLE 4532 - Data-Driven Decision Making, Fall 2019
MSLE 4532 - Data-Driven Decision Making, Fall 2019
MSLE 6640 - Marketing Research (MBA), Fall 2019
MSLE 4534 - Survey Research, Fall 2019
MSLE 4534 - Survey Research, Fall 2019
MGT 4532 - Data-Driven Decision Making, Fall 2018
MGT 4532 - Data-Driven Decision Making, Fall 2018
MGT 4534 - Survey Research, Fall 2018
MGT 4534 - Survey Research, Fall 2018
MGT 4530 - Marketing Research, Fall 2017
MGT 4530 - Marketing Research, Fall 2017
MGT 4530 - Marketing Research, Fall 2017
MGT 4530 - Marketing Research, Fall 2016
MGT 4530 - Marketing Research, Fall 2016
MGT 4530 - Marketing Research, Fall 2016
MGT 4530 - Marketing Research, Fall 2015
MGT 4530 - Marketing Research, Fall 2015
MGT 4530 - Marketing Research, Fall 2015
MGT 4530 - Marketing Research, Fall 2014
MGT 4530 - Marketing Research, Fall 2014
MGT 4530 - Marketing Research, Fall 2014
MGT 4530 - Marketing Intelligence, Fall 2013
MGT 4530 - Marketing Intelligence, Fall 2013
MGT 4530 - Marketing Intelligence, Fall 2013
MGT 4530 - Marketing Intelligence, Fall 2013