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Aaron R. Brough

Aaron R. Brough

Harry M. Reid Endowed Professor of Research

Department(s):
  • Marketing and Strategy Department


Educational Background

Ph.D., Marketing, Northwestern University, 2011
M.S., Marketing, Northwestern University, 2008
B.S., Business Management, Brigham Young University, 2003

Biography

Dr. Aaron R. Brough is an associate professor of marketing and the Harry M. Reid Endowed Professor of Research at the Jon M. Huntsman School of Business at Utah State University. He received a bachelor's degree in Business Management from the Marriott School of Management at Brigham Young University and an M.S. and Ph.D. in Marketing from the Kellogg School of Management at Northwestern University.

Dr. Brough currently serves on the Editorial Review Board of the Journal of Consumer Research and was recently recognized by the Marketing Science Institute as a 2017 MSI Young Scholar. He also received the 2017 Faculty Researcher of the Year award from the Jon M. Huntsman School of Business. His research, which examines the psychology underlying consumer behavior and decision-making, has been selected for publication in leading marketing journals, including the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Marketing. His work has been featured in popular media outlets such as TIME, TODAY, Forbes, The Washington Post, and the Harvard Business Review. In addition, he has written several teaching cases and has served as an expert witness in trademark litigation.

Prior to joining USU, Dr. Brough was a faculty member at Pepperdine University. Before pursuing his doctoral studies, he gained management experience as a senior consultant for a Boston-based strategic marketing research and consulting firm serving Fortune 500 companies from various industries. His clients included American Express, Coca-Cola, Disney, IBM, Microsoft, and Novartis. Dr. Brough enjoys reading, chess, hiking, racquetball, and spending time with his family.

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Publications - Abstracts

    Publications - Books & Book Chapters

      Book Chapters

    • DeTienne, K.B, Brough, A., Nance, D.B, Delener, N., (2012). A Model of Profitable Service Recovery: Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods. IGI Global

    * Has not been peer reviewed

    Publications - Fact Sheets

      * Has not been peer reviewed

      Publications - Curriculum

        * Has not been peer reviewed

        Publications - Journal Articles

        * Has not been peer reviewed

        Publications - Literary Journal

          * Has not been peer reviewed

          Publications - MultiMedia

            * Has not been peer reviewed

            Publications - Technical Reports

              * Has not been peer reviewed

              Publications - Translations & Transcripts

                Publications - Other

                  * Has not been peer reviewed

                  Scheduled Teaching

                  MGT 4532 - Data-Driven Decision Making, Fall 2018

                  MGT 4532 - Data-Driven Decision Making, Fall 2018

                  MGT 4534 - Survey Research, Fall 2018

                  MGT 4534 - Survey Research, Fall 2018

                  MGT 4530 - Marketing Research, Fall 2017

                  MGT 4530 - Marketing Research, Fall 2017

                  MGT 4530 - Marketing Research, Fall 2017

                  MGT 4530 - Marketing Research, Fall 2016

                  MGT 4530 - Marketing Research, Fall 2016

                  MGT 4530 - Marketing Research, Fall 2016

                  MGT 4530 - Marketing Research, Fall 2015

                  MGT 4530 - Marketing Research, Fall 2015

                  MGT 4530 - Marketing Research, Fall 2015

                  MGT 4530 - Marketing Research, Fall 2014

                  MGT 4530 - Marketing Research, Fall 2014

                  MGT 4530 - Marketing Research, Fall 2014

                  MGT 4530 - Marketing Intelligence, Fall 2013

                  MGT 4530 - Marketing Intelligence, Fall 2013

                  MGT 4530 - Marketing Intelligence, Fall 2013

                  MGT 4530 - Marketing Intelligence, Fall 2013