Deanne Brocato

Associate Professor

  • Marketing and Strategy

Deanne Brocato


PhD, Marketing, The University of Texas Arlington, 2006
MSMR, The University of Texas Arlington, 2001
MBA, Marketing, The University of Texas, 2001
BA, Economics, Grinnell College, 1995


Research Area(s)



Deanne Brocato is an Assistant Professor of Marketing at the Jon M. Huntsman School of Business. She received her B.A. in economics from Grinnell College, Grinnell Iowa and an M.B.A., Master of Science in Marketing Research, and Ph.D. from The University of Texas at Arlington. She also completed a postdoctoral fellowship as a visiting scholar at The University of Texas ICC Institute, Austin, Texas.

Her research explores several consumer marketing areas. One area focuses on explaining and managing the dynamics of social exchange and social influence (attitude change and behavioral change) in service industries. Current projects in this area address consumers emotional attachment to service environments and the role that other customers play in customer service evaluations. Another area of focus is on the effects of violent media content on children. These projects explore the negative effects violent media content has on children and possible ways to mitigate these effects. Her research has appeared in the Journal of Retailing, Journal of Advertising, Journal of Services Research, and Corporate Reputation Review.

She has received several awards for her teaching including the Teacher of the Month in the Iowa State Marketing Department. And was a finalist for the College of Business Junior Teaching and Research awards (Iowa State University).

Prior to her academic career, Deanne worked as a financial analyst at Bank of America and a project manager at Sabre Corporation. In her free time, Deanne enjoys hiking, golf, tennis, and travel. She can be reached at