Sterling Bone
Professor
Department(s):- Marketing and Strategy

Contact Information
Eccles Business Building 302B435.797.9631
sterling.bone@usu.edu
Curriculum Vitae
Education
PhD, Oklahoma State University, 2006
MBA, Utah State University, 2001
BA, Utah State University, 2000
Awards
Undergraduate Faculty Mentor of the Year - 2024
Teacher of the Year - 2017
Undergraduate Research Mentor of the Year - 2014
Biography
Sterling Bone is a Professor of Marketing and Director of the Huntsman ProSales Program at the Jon M. Huntsman School of Business at Utah State University.
As a two-time alumnus of USU, Dr. Bone was the beneficiary of life-altering mentors while he was a student. Paying it forward to his now Aggie students, Dr. Bone works tirelessly to help students launch from their education at USU into careers in sales and marketing.
Currently his research is focused on alleviating disparities in the marketplace for financial services among racial and gender diverse consumers. Other topics include consumer resiliency and recovery in post-terrorist marketplace attacks, and customer experience management.
His research has appeared in the Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Public Policy & Marketing, Harvard Business Review, and other notable journals. His research has been featured or highlighted in the Wall Street Journal, The New York Times, The Washington Post and numerous other media outlets. The research he and his colleagues conduct on the disparities in customer experience and service quality has been presented before the U.S. House of Representatives Financial Service Committee, the Congressional Oversight Commission, the Department of Justice and the Consumer Financial Protection Bureau.
Prior to his academic career, Sterling worked as a sales professional in residential and commercial real estate. In his free time, Sterling enjoys fly-fishing, boating, and traveling with his wife and four sons.Videos
FOX 13 coverage of USU’s study about “Discrimination in Small Business Lending”
Journal Articles
Academic Journal
- Bone, S., Lemon, K.N, Voorhees, C.M, Liljenquist, K.A, Fombelle, P.W, DeTienne, K.B, Money, R.B, Mere Measurement “Plus”: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase Behavior. Journal of Marketing Research
- Fombelle, P.W, Bone, S., Lemon, K.N, Responding to the 98%: Face-Enhancing Strategies for Dealing with Rejected Customer Ideas. Journal of the Academy of Marketing Science
- Bone, S., Fombelle, P.W, Ray, K., Lemon, K.N, (2015). How Customer Participation in B2B Peer-to-Peer Problem-Solving Communities Influences the Need for Traditional Customer Service. Journal of Service Research, 18:1, 23-38.
- Voorhees, C.M, Fombelle, P.W, Allen, A.M, Bone, S., Aach, J., (2014). Managing Post-Purchase Moments of Truth: Leveraging Customer Feedback to Increase Loyalty. MSI Reports
- Bone, S., Christensen, G., Williams, J.D, (2014). Rejected, Shackled, and Alone: The Impact of Systemic Restricted Consumer Choice on Minority Consumers’ Construction of Self: Journal of Consumer Research. Journal of Consumer Research, 41:2, 451-74.
- Bone, S., Crockett, D., Anderson, L., Bone, S.A, Abhiji Roy, J.W, Coble, G., Immigration, Culture, and Ethnicity in Transformative Consumer Research: Journal of Public Policy & Marketing. American Marketing Association
- Bone, S., Crockett, D., Anderson, L., Bone, S.A, Abhiji Roy, J.W, Coble, G., Immigration, Culture, and Ethnicity in Transformative Consumer Research: Journal of Public Policy & Marketing. American Marketing Association
- Bone, S., Mowen, J.C, (2009). By-The-Book Decision-Making: How Service Employee Desire For Decision Latitude Influences Customer Selection Decisions: Journal of Service Research.
- Bone, S., Lemon, K.N, Liljenquist, K., Money, R., DeTienne, K., (2009). Fishing for compliments and complaints: The influence of solicited customer feedback: MSI Reports. Marketing Science Institute, 9, 1-14.
- Bone, S., Mowen, J.C, (2006). Identifying the Traits of Aggressive and Distracted Drivers: A Hierarchical Trait Model Approach: Journal of Consumer Behaviour.
Publications | Abstracts
- Bone, S., Williams, J.D, Christensen, G., (2010). When Consumer Well-Being Meets Small Business Ownership: Transforming Financial Service Systems to Eradicate Disparate Treatment and Discrimination: Journal of Macromarketing.
- Larson, J., Bone, S., (2008). Measuring Salesperson Orientation of Consumers: Advances in Consumer Research.
- Bone, S., Hunt, C.S, (2005). The Influence of Internal Communications and Role Conflict on the Relationship between Salesperson Citizenship Behaviors and Supervisor Rated Performance: Journal of Personal Selling and Sales Management.
- Mowen, J.C, Harris, E.G, Bone, S., (2004). On the Relationship between Personality and Context in Fear Responses to Print Advertisements: Theory and Empirical Research: Psychology & Marketing.
Other
- Bone, S., Lemon, K.N, Liljenquist, K., Money, R., DeTienne, K., (2009). Harnessing the power of positive feedback.: Insights from MSI.. Marketing Science Institute.
An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.