Sterling Bone

Professor

Department(s):
  • Marketing and Strategy

Sterling Bone

Education

Ph.D., Oklahoma State University, 2006
M.B.A., Utah State University, Logan, Utah, 2001
B.A., Utah State University, Logan, Utah, 2000

Awards

Teacher of the Year - 2017
Undergrad Research Mentor of the Year - 2014

Biography

Sterling Bone is a Professor of Marketing and Director of the Huntsman ProSales Program at the Jon M. Huntsman School of Business at Utah State University.

As a two-time alumnus of USU, Dr. Bone was the beneficiary of life-altering mentors while he was a student. Paying it forward to his now Aggie students, Dr. Bone works tirelessly to help students launch from their education at USU into careers in sales and marketing.

Currently his research is focused on alleviating disparities in the marketplace for financial services among racial and gender diverse consumers. Other topics include consumer resiliency and recovery in post-terrorist marketplace attacks, and customer experience management.

His research has appeared in the Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Public Policy & Marketing, Harvard Business Review, and other notable journals. His research has been featured or highlighted in the Wall Street Journal, The New York Times, The Washington Post and numerous other media outlets. The research he and his colleagues conduct on the disparities in customer experience and service quality has been presented before the U.S. House of Representatives Financial Service Committee, the Congressional Oversight Commission, the Department of Justice and the Consumer Financial Protection Bureau.

Prior to his academic career, Sterling worked as a sales professional in residential and commercial real estate. In his free time, Sterling enjoys fly-fishing, boating, and traveling with his wife and four sons. He can be reached at sterling.bone@usu.edu.

Videos

FOX 13 coverage of USU’s study about “Discrimination in Small Business Lending”

Journal Articles

Academic Journal

  • Bone, S., Lemon, K.N, Voorhees, C.M, Liljenquist, K.A, Fombelle, P.W, DeTienne, K.B, Money, R.B, Mere Measurement “Plus”: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase Behavior. Journal of Marketing Research
  • Fombelle, P.W, Bone, S., Lemon, K.N, Responding to the 98%: Face-Enhancing Strategies for Dealing with Rejected Customer Ideas. Journal of the Academy of Marketing Science
  • Bone, S., Fombelle, P.W, Ray, K., Lemon, K.N, (2015). How Customer Participation in B2B Peer-to-Peer Problem-Solving Communities Influences the Need for Traditional Customer Service. Journal of Service Research, 18:1, 23-38.
  • Voorhees, C.M, Fombelle, P.W, Allen, A.M, Bone, S., Aach, J., (2014). Managing Post-Purchase Moments of Truth: Leveraging Customer Feedback to Increase Loyalty. MSI Reports
  • Bone, S., Christensen, G., Williams, J.D, (2014). Rejected, Shackled, and Alone: The Impact of Systemic Restricted Consumer Choice on Minority Consumers’ Construction of Self: Journal of Consumer Research. Journal of Consumer Research, 41:2, 451-74.
  • Bone, S., Crockett, D., Anderson, L., Bone, S.A, Abhiji Roy, J.W, Coble, G., Immigration, Culture, and Ethnicity in Transformative Consumer Research: Journal of Public Policy & Marketing. American Marketing Association
  • Bone, S., Crockett, D., Anderson, L., Bone, S.A, Abhiji Roy, J.W, Coble, G., Immigration, Culture, and Ethnicity in Transformative Consumer Research: Journal of Public Policy & Marketing. American Marketing Association
  • Bone, S., Mowen, J.C, (2009). By-The-Book Decision-Making: How Service Employee Desire For Decision Latitude Influences Customer Selection Decisions: Journal of Service Research.
  • Bone, S., Lemon, K.N, Liljenquist, K., Money, R., DeTienne, K., (2009). Fishing for compliments and complaints: The influence of solicited customer feedback: MSI Reports. Marketing Science Institute, 9, 1-14.
  • Bone, S., Mowen, J.C, (2006). Identifying the Traits of Aggressive and Distracted Drivers: A Hierarchical Trait Model Approach: Journal of Consumer Behaviour.

Publications | Abstracts

  • Bone, S., Williams, J.D, Christensen, G., (2010). When Consumer Well-Being Meets Small Business Ownership: Transforming Financial Service Systems to Eradicate Disparate Treatment and Discrimination: Journal of Macromarketing.
  • Larson, J., Bone, S., (2008). Measuring Salesperson Orientation of Consumers: Advances in Consumer Research.
  • Bone, S., Hunt, C.S, (2005). The Influence of Internal Communications and Role Conflict on the Relationship between Salesperson Citizenship Behaviors and Supervisor Rated Performance: Journal of Personal Selling and Sales Management.
  • Mowen, J.C, Harris, E.G, Bone, S., (2004). On the Relationship between Personality and Context in Fear Responses to Print Advertisements: Theory and Empirical Research: Psychology & Marketing.

Other

An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.

Teaching

MSLE 2900 - Pro Sales, Spring 2021
MSLE 4560 - Strategic Sales, Spring 2021
MSLE 4560 - Strategic Sales, Spring 2021
MSLE 6650 - Strategic Sales Management, Spring 2021
MSLE 6650 - Strategic Sales Management, Spring 2021
CEML 5700 - Continuing Education Unit: Special Topics in Marketing and Strategy, Fall 2020
MSLE 2900 - Pro Sales, Fall 2020
MSLE 4560 - Strategic Sales, Fall 2020
MSLE 4560 - Strategic Sales, Fall 2020
MSLE 6650 - Strategic Sales Management, Fall 2020
MSLE 6650 - Strategic Sales Management, Fall 2020
MSLE 4560 - Strategic Sales, Summer 2020
MSLE 2900 - Pro Sales, Spring 2020
MSLE 4560 - Strategic Sales, Spring 2020
MSLE 4560 - Strategic Sales, Spring 2020
MSLE 4560 - Strategic Sales, Spring 2020
MSLE 6650 - Strategic Sales Management, Spring 2020
MSLE 6650 - Strategic Sales Management, Spring 2020
MSLE 2900 - Pro Sales, Fall 2019
MSLE 6640 - Selected Topics in Business Administration, Fall 2019
MSLE 4560 - Strategic Sales, Fall 2019
MSLE 4560 - Strategic Sales, Fall 2019
MSLE 4560 - Strategic Sales, Fall 2019
MSLE 4560 - Strategic Sales, Summer 2019
MSLE 2900 - Pro Sales, Spring 2019
MSLE 6640 - Selected Topics in Business Administration, Spring 2019
Strategic Sales, Spring 2019
MSLE 4560 - Strategic Sales, Spring 2019
MSLE 4560 - Strategic Sales, Spring 2019
MSLE 4560 - Strategic Sales, Spring 2019
, Fall 2018
MGT 2900 - Pro Sales, Fall 2018
MGT 6640 - Selected Topics in Management and Human Resources, Fall 2018
MGT 4560 - Strategic Sales, Fall 2018
MGT 4560 - Strategic Sales, Fall 2018
MGT 4560 - Strategic Sales, Fall 2018
CEMG, MGT 4560 - Strategic Sales, Summer 2018
MGT 4560 - Strategic Sales, Spring 2018
MGT 4560 - Strategic Sales, Spring 2018
MGT 6520 - Enterprise Brand and Marketing, Fall 2017
MGT 4800 - Independent Research and Readings, Fall 2017
MGT 4560 - Strategic Sales, Fall 2017
MGT 4560 - Strategic Sales, Fall 2017
MGT 4560 - Strategic Sales, Fall 2017
CEMG, MGT 4560 - STRATEGIC SALES, Summer 2017
MGT 6520 - Enterprise Brand and Marketing, Spring 2017
MGT 3530 - New Venture Marketing, Spring 2017
MGT 4560 - Strategic Sales, Spring 2017
MGT 4560 - Strategic Sales, Spring 2017
MGT 3530 - New Venture Marketing, Fall 2016
MGT 4560 - Strategic Sales, Fall 2016
MGT 4560 - Strategic Sales, Fall 2016
MGT 6520 - Enterprise Brand and Marketing, Summer 2016
MGT 3530 - New Venture Marketing, Summer 2016
MGT 4560 - Strategic Sales, Summer 2016
MGT 6520 - Enterprise Brand and Marketing, Spring 2016
MGT 4560 - Strategic Sales, Spring 2016
MGT 4560 - Strategic Sales, Spring 2016
MGT 6520 - Enterprise Brand and Marketing, Fall 2015
MGT 3530 - New Venture Marketing, Fall 2015
MGT 4560 - Strategic Sales, Fall 2015
MGT 4560 - Strategic Sales, Fall 2015
MGT 3530 - New Venture Marketing, Summer 2015
MGT 4560 - Strategic Sales, Spring 2015
MGT 4560 - Strategic Sales, Spring 2015
MGT 4800 - Independent Research and Readings, Fall 2014
MGT 3530 - New Venture Marketing, Fall 2014
MGT 4560 - Strategic Sales, Fall 2014
MGT 4560 - Strategic Sales, Fall 2014
MGT 3500 - Fundamentals of Marketing, Summer 2014
MGT 3530 - New Venture Marketing, Summer 2014
MGT 6510 - Marketing Techniques, Spring 2014
MGT 4560 - Strategic Sales Management, Spring 2014
MGT 4560 - Strategic Sales Management, Spring 2014
MGT 3530 - New Venture Marketing, Fall 2013
MGT 4560 - Strategic Sales Management, Fall 2013
MGT 4560 - Strategic Sales Management, Fall 2013
MGT 6510 - Marketing Techniques, Summer 2013
MGT 3530 - New Venture Marketing, Summer 2013
MGT 4560 - Strategic Sales Management, Spring 2013
MGT 4560 - Strategic Sales Management, Spring 2013
MGT 4560 - Strategic Sales Management, Fall 2012
MGT 6520 - Marketing Strategy, Summer 2012
MGT 6520 - Marketing Strategy, Spring 2012