Skip to main content

Sterling Bone

Sterling Bone

Associate Professor and Huntsman Sales Academy Director

Department(s):
  • Management Department


Educational Background

Ph.D., William S. Spears School of Business, Oklahoma State University, 2006
M.B.A., Utah State University, Logan, Utah, 2001
B.A., Utah State University, Logan, Utah, 2000

Biography

Sterling A. Bone is an Associate Professor of Marketing in the Management Department and Director of the Huntsman Sales Academy at the Jon M. Huntsman School of Business. As a two-time alumnus of USU, Dr. Bone was the beneficiary of life-altering mentors while he was a student. Paying it forward to his Aggie students, Dr. Bone is engaged with students on various research projects, including: marketplace constraints for minority entrepreneurs, the unintended consequences of marketing the American dream, the effect of marketing “princesses” on mother-daughter collective self-esteem and self-identity, and holistic feedback management systems that measure voice of the customer and the employee.

 

Dr. Bone received his B.A. (2000) and M.B.A. (2001) from Utah State University where he also served on the President’s Leadership Council (1994-1995, 1997-2000). He received his Ph.D. from Oklahoma State University in 2006.

His research has appeared in the Journal of Marketing Research, Journal of Consumer Research, Journal of Service Research, Journal of Public Policy & Marketing, Harvard Business Review, and other notable journals. He currently serves on the Arizona State University Center for Services Leadership research faculty network, and the editorial review boards of the Journal of Service Research, Journal of Public Policy & Marketing and the Journal of Business Research. Prior to returning to USU, Dr. Bone taught at Oklahoma State University and Brigham Young University where he earned various awards for his research and teaching.

His teaching is focused on strategic selling, account management, business development, and marketing skills. Sterling’s students have launched sales and marketing careers with many Fortune 500 companies.

Prior to his academic career, Sterling worked as a sales professional in residential and commercial real estate. In his free time, Sterling enjoys long-distance running, fly-fishing, farming, and traveling with his wife and three sons. He can be reached at sterling.bone@usu.edu.

Show more

Awards

Undergrad Research Mentor of the Year - 2014

Related Huntsman News Articles

The Power of Positive Surveying (Harvard Business Review - January/February 2017 Issue)
Minority Entrepreneurs Face Added Challenges (The Huntsman Post - July 2014)
GoPro Marketing Competition (The Huntsman Blog - April 2014)
Undergraduate Student Presents Research at International Marketing Conference (The Huntsman Blog - April 2014)
First-Ever Marketing Week (The Huntsman Post - March 2014)
USU "Sales Jedi" Enter State-Wide Competition and Leave With Top Prizes (The Huntsman Post - December 2013)
Master Class: Young Rebels Become Sales Jedi Knights in Management Course (Huntsman Alumni Magazine - Fall 2013)

Publications - Abstracts

  • Bone, S., Williams, J.D, Christensen, G., (2010). When Consumer Well-Being Meets Small Business Ownership: Transforming Financial Service Systems to Eradicate Disparate Treatment and Discrimination: Journal of Macromarketing.
  • Larson, J., Bone, S., (2008). Measuring Salesperson Orientation of Consumers: Advances in Consumer Research.
  • Bone, S., Hunt, C.S, (2005). The Influence of Internal Communications and Role Conflict on the Relationship between Salesperson Citizenship Behaviors and Supervisor Rated Performance: Journal of Personal Selling and Sales Management.
  • Mowen, J.C, Harris, E.G, Bone, S., (2004). On the Relationship between Personality and Context in Fear Responses to Print Advertisements: Theory and Empirical Research: Psychology & Marketing.

Publications - Books & Book Chapters

    * Has not been peer reviewed

    Publications - Fact Sheets

      * Has not been peer reviewed

      Publications - Curriculum

        * Has not been peer reviewed

        Publications - Journal Articles

          Academic Journal

        • Bone, S., Lemon, K.N, Voorhees, C.M, Liljenquist, K.A, Fombelle, P.W, DeTienne, K.B, Money, R.B, Mere Measurement “Plus”: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase Behavior. Journal of Marketing Research
        • Anderson, L., Spanjol, J., Jeffries, J.G, Ostrom, A., Baker, C.N, Bone, S.A, Downey, H., Mende, M., Rapp, J., , Responsibility and Well-Being: Resource Integration Under Responsibilization in Expert Services. Journal of Public Policy & Marketing
        • Fombelle, P.W, Bone, S., Lemon, K.N, , Responding to the 98%: Face-Enhancing Strategies for Dealing with Rejected Customer Ideas. Journal of the Academy of Marketing Science
        • Bone, S., Fombelle, P.W, Ray, K., Lemon, K.N, (2015). How Customer Participation in B2B Peer-to-Peer Problem-Solving Communities Influences the Need for Traditional Customer Service. Journal of Service Research, 18:1, 23-38.
        • Voorhees, C.M, Fombelle, P.W, Allen, A.M, Bone, S., Aach, J., (2014). Managing Post-Purchase Moments of Truth: Leveraging Customer Feedback to Increase Loyalty. MSI Reports
        • Bone, S., Christensen, G., Williams, J.D, (2014). Rejected, Shackled, and Alone: The Impact of Systemic Restricted Consumer Choice on Minority Consumers’ Construction of Self: Journal of Consumer Research. Journal of Consumer Research, 41:2, 451-74.
        • Bone, S., Crockett, D., Anderson, L., Bone, S.A, Abhiji Roy, J.W, Coble, G., Immigration, Culture, and Ethnicity in Transformative Consumer Research: Journal of Public Policy & Marketing. American Marketing Association
        • Bone, S., Crockett, D., Anderson, L., Bone, S.A, Abhiji Roy, J.W, Coble, G., Immigration, Culture, and Ethnicity in Transformative Consumer Research: Journal of Public Policy & Marketing. American Marketing Association
        • Bone, S., Mowen, J.C, (2009). By-The-Book Decision-Making: How Service Employee Desire For Decision Latitude Influences Customer Selection Decisions: Journal of Service Research.
        • Bone, S., Lemon, K.N, Liljenquist, K., Money, R., DeTienne, K., (2009). Fishing for compliments and complaints: The influence of solicited customer feedback: MSI Reports. Marketing Science Institute, 9, 1-14.
        • Bone, S., Mowen, J.C, (2006). Identifying the Traits of Aggressive and Distracted Drivers: A Hierarchical Trait Model Approach: Journal of Consumer Behaviour.

        * Has not been peer reviewed

        Publications - Literary Journal

          * Has not been peer reviewed

          Publications - MultiMedia

            * Has not been peer reviewed

            Publications - Technical Reports

              * Has not been peer reviewed

              Publications - Translations & Transcripts

                Publications - Other

                * Has not been peer reviewed

                Scheduled Teaching

                MGT 6520 - Enterprise Brand and Marketing, Spring 2017

                MGT 3530 - New Venture Marketing, Spring 2017

                MGT 4560 - Strategic Sales, Spring 2017

                MGT 4560 - Strategic Sales, Spring 2017

                MGT 3530 - New Venture Marketing, Fall 2016

                MGT 4560 - Strategic Sales, Fall 2016

                MGT 4560 - Strategic Sales, Fall 2016

                MGT 6520 - Enterprise Brand and Marketing, Summer 2016

                MGT 3530 - New Venture Marketing, Summer 2016

                MGT 4560 - Strategic Sales, Summer 2016

                MGT 6520 - Enterprise Brand and Marketing, Spring 2016

                MGT 4560 - Strategic Sales, Spring 2016

                MGT 4560 - Strategic Sales, Spring 2016

                MGT 6520 - Enterprise Brand and Marketing, Fall 2015

                MGT 3530 - New Venture Marketing, Fall 2015

                MGT 4560 - Strategic Sales, Fall 2015

                MGT 4560 - Strategic Sales, Fall 2015

                MGT 3530 - New Venture Marketing, Summer 2015

                MGT 4560 - Strategic Sales, Spring 2015

                MGT 4560 - Strategic Sales, Spring 2015

                MGT 4800 - Independent Research and Readings, Fall 2014

                MGT 3530 - New Venture Marketing, Fall 2014

                MGT 4560 - Strategic Sales, Fall 2014

                MGT 4560 - Strategic Sales, Fall 2014

                MGT 3500 - Fundamentals of Marketing, Summer 2014

                MGT 3530 - New Venture Marketing, Summer 2014

                MGT 6510 - Marketing Techniques, Spring 2014

                MGT 4560 - Strategic Sales Management, Spring 2014

                MGT 4560 - Strategic Sales Management, Spring 2014

                MGT 3530 - New Venture Marketing, Fall 2013

                MGT 4560 - Strategic Sales Management, Fall 2013

                MGT 4560 - Strategic Sales Management, Fall 2013

                MGT 6510 - Marketing Techniques, Summer 2013

                MGT 3530 - New Venture Marketing, Summer 2013

                MGT 4560 - Strategic Sales Management, Spring 2013

                MGT 4560 - Strategic Sales Management, Spring 2013

                MGT 4560 - Strategic Sales Management, Fall 2012

                MGT 6520 - Marketing Strategy, Summer 2012

                MGT 6520 - Marketing Strategy, Spring 2012