Marc Dotson
Assistant Professor & Project Mentor for the Analytics Solutions Center
Department(s):- Data Analytics and Information Systems
Contact Information
Eccles Business Building 705435.797.2350
marc.dotson@usu.edu
Curriculum Vitae
Education
PhD, Quantitative Marketing, The Ohio State University, 2016
MSc, International Political Economy, The London School of Economics & Political Science, 2009
BS, Political Science, Southern Utah University, 2008
Biography
Marc Dotson is an Assistant Professor in the Data Analytics and Information Systems Department at the Jon M. Huntsman School of Business and a Project Mentor in the Analytics Solutions Center at Utah State University. Prior to joining the faculty at Utah State, Marc was an Assistant Professor in the Marketing and Global Supply Chain Department at the Brigham Young University Marriott School of Business. He graduated with a BS in Political Science from Southern Utah University, an MSc in International Political Economy from the London School of Economics and Political Science, and a PhD in Quantitative Marketing from The Ohio State University.
Marc is passionate about helping students learn how to use data to inform decision-making. He has taught courses and workshops across a variety of topics, including survey research, conjoint analysis, statistical programming, regression, Bayesian modeling, segmentation, and text analysis. He has mentored students in research projects and case competitions. Marc is always looking for ways to make technical concepts more accessible to students, both in and outside the classroom. His research is at the intersection of data analytics and marketing. This includes causal inference, Bayesian statistics, and machine learning, with a focus on choice modeling, unstructured data, and heterogeneity.
Marc loves a good story, including intellectual histories, novels, theatre, movies, and games. He likes to share that interest and spend time with his family at home and in nature.
Journal Articles
Academic Journal
- Chaudhry, S., Dotson, M., Heiss, A., (2021). Who Cares About Crackdowns? Exploring the Role of Trust in Individual Philanthropy.
- Dotson, M., (2020). Explaining Preference Heterogeneity with Mixed Membership Modeling.
- Dotson, M., (2018). Advancing Non-compensatory Choice Models in Marketing. Customer Needs and Solutions, 5:1-2, 82-92.
- Chaudhry, S., Dotson, M., Heiss, A., Navigating Hostility: The Effect of Nonprofit Transparency and Accountability on Donor Preferences in the Face of Shrinking Civic Space.
An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.