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Alumni and Friends Directory

Heidi Melin

Heidi Melin

Title: Chief Marketing Officer

Company: Workfront

Location: Lehi, UT

Biography:

As Workfront’s CMO, Heidi is responsible for telling the Workfront story, creating and executing an integrated marketing strategy, driving increased awareness, and building a customer marketing function to deepen Workfront’s customer relationships.

Heidi brings to Workfront over two decades of senior marketing leadership and a reputation for building award-winning marketing teams in the technology industry. She has a proven track record of driving measurable growth for some of the most respected enterprise SaaS technology brands and has been recognized for her industry expertise. Her knowledge in B2B marketing has enabled her to become a thought leader and a sought out speaker at many industry events throughout the country.

Prior to Workfront, Heidi was the CMO of Plex Systems, Inc., where she was responsible for strategy and execution of all marketing efforts. She also previously served as CMO at Eloqua, Polycom, Taleo, Hyperion, and was the group vice president of marketing at PeopleSoft. In addition, Heidi served as a public company board director for Accelrys, and is currently serving as a board director for SailPoint (NYSE:SAIL).

In Heidi’s free time she enjoys spending time with her family, gardening, traveling—especially to Lake Tahoe—and is an avid reader