Minor in Consumer Psychology

The consumer psychology minor provides students with the knowledge, skills, and tools necessary to better connect business marketing strategies and decisions with different consumer groups' motivations, feelings, perceptions, decision-making processes, and purchasing/loyalty behaviors.

Minor Requirements (12 Credits)

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An overall GPA of 2.0 is required for enrollment in this business minor. Students who desire to pursue any business minor must recognize that there may be prerequisites to required minor courses and that a GPA of 2.5 must be obtained in minor courses in order for the minor to be awarded at graduation. At least 9 of the 12 credits required for the minor must be completed at USU.

Complete ALL of the following courses:

Course #	Course Name	Credits
MSLE 3500	Fundamental of Marketing	3
MSLE 4510	Consumer Behavior	2
MSLE 4533	Market Segmentation & Multicultural Analysis	2
Select one class from the following list (the remaining two courses may used as electives for the minor):
Psych 3400	Analysis of Behavior: Advanced (DSS)	4
Psych 4420	Cognitive Psychology (DSS)	4
Psych 3510	Social Psychology (DSS)	3
Choose additional elective courses to reach a minimum of 12 total minor credits and specialize your focus:
Course #	Course Name	Credits
MSLE 4050	International Marketing	3
MSLE 4555	Pricing and B2B Decisions	2
Psych 1400	Analysis of Behavior: Basic Principles	2
Psych 1410	Analysis of Behavior: Basic Principles Lab	1
Psych 3400	Analysis of Behavior: Advanced (DSS)	4
Psych 3500	Research Methods in Psychology	3
Psych 3510	Social Psychology (DSS)	3
Psych 4420	Cognitive Psychology (DSS)	4
Psych 4950	Undergraduate Apprenticeship in Psychology	3

Academic Advising

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Logan Campus Advising

Available Locations

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• Logan Main Campus