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Marketing Major

Marketing Major IconMarketing is an extremely valuable interdisciplinary career path that contains some of the most sought after skills and positions in the world of business. Within the socioeconomic and political environment, the marketer plans, prices, promotes, and distributes goods and services. In short, the modern marketer seeks to understand and influence buyer and seller behavior. A marketing degree can open many doors in a wide range of industries including advertising, media, and sales activities. Typically, marketing positions are highly sought after by individuals who consider themselves creative and/or analytical.

Marketing Major Career Information

Career Paths:

Students with a degree in marketing often pursue the following career paths:

  • Marketing Strategist
  • Investment Manager
  • Public Relations Specialist
  • Financial Services
  • Strategic Sales & Account Management
  • Global Marketing
  • Purchasing & Procurement
  • PR Accountant Executive
  • Marketing Management
  • Brand Management
  • Media Planner
  • Marketing Analytics

Companies that have Hired Huntsman Marketing Students



General Mills




Student Organizations and Opportunities

The following are Huntsman Clubs and Opportunities designed Marketing Major Students

Huntsman Clubs

Other Opportunities

Career Exploration Trips: Marketing focused career trips will give you the opportunity to meet with industry professionals to learn about careers in different industries.

Career Development

At the Huntsman School, we believe in empowering our students to own their education and their careers. Career development opportunities start from the first day at the Huntsman School and continue throughout one's professional life.

Our professional career coaches are equipped with all the tools necessary to help you with interview prep, professional networking, job searching, and so much more!

Career Development Services

Career Coach with Specialization in Marketing

Alece Newberry

Alece Newberry

Schedule an Appointment

Major Requirement Introduction

Degree Options

  • Students will receive a BS by completing all required courses in their major. To receive a BA, students must also gain proficiency in one or more foreign languages.

Admission Requirements

To complete a degree in Marketing, students must first meet the admission requirements for the degree and be admitted into the degree program. Admission Requirements and Policies

Major Requirements (Curriculum)

Students will then complete the major requirements which consist of the following:

  1. University Studies Requirements (General Education and Depth Requirements)A group of “general” courses required for each student to fulfill in order to graduate. These courses teach a broad range of skills, knowledge, and values that prepare students for success in their majors and in their personal and professional lives after graduation. Most students complete their University Studies requirements by their junior year.
  2. Huntsman Core Requirements (Business Acumen): a group of entry level courses required for every Huntsman major. These courses ensure that each Huntsman student begins their business career with an understanding of fundamental business principles.
  3.  Marketing Major Requirements: A group of upper-level courses required to fulfill a respective major. These courses teach skills specific to the area of study in order for students to become specialized in their chosen field.

Major Requirement Sheets

When you declare a major and are admitted into a program, your major requirements are set and protected from changes. The date you are admitted into a program determines your catalog year and your set of requirements. The Major Requirement Sheets listed below match up with the requirements for each catalog year.  Begin by selecting the requirement sheet that matches the catalog year you declared (or plan to declare) your major.

Requirement Sheets

Requirement sheet (Effective Fall 2020)
Requirement sheet (ONLINE - Effective Fall 2020)
Requirement sheet (Effective Fall 2019)
Requirement sheet (Effective Spring 2019)
Requirement sheet (Effective Summer 2018)

Requirement sheet (Effective Fall 2017)

Requirement sheet (Effective Fall 2016)
Requirement sheet (Effective Fall 2015)
Requirement sheet (Admitted Summer 2014 or later)

Sample 4-Year Plan

The sample four-year plan below is designed to help students plan a course of study to complete their degree program in four years.  The sample plan is subject to changed and will vary based on catalog year and course work already completed by each student (placement tests, AP/CLEP credit, transfer work, summer school, etc.).

The plan is an example of how students may plan their own course of study by taking 15 credits per semester, and interweaving of their General Education requirements with their major requirements, to finish in four years. It is important to remember that some GE and Major requirements overlap. If a course can be counted for both GE and the major, then students can take more electives to fulfill their overall degree credit requirements.

Four Year Plan - Catalog Year 2018-19

Sample 4-Year Plan - Effective Fall 2019

Academic experience are individualized, work with your academic advisor to create a personalized plan.

Printable SAMPLE 4-year plan

Freshman Fall
ENGL 1010
Intro to Writing (CL1)
ECN 1500
Intro to Economics (BAI)
MATH 1050
College Algebra (QL)
USU 1010
University Connections
Breadth Life Sciences (BLS) 3
Total Credits 15
Sophomore Fall
ACCT 2010
Financial Accounting Principles
MGT 2050
Business Law
MIS 2100
Principles of MIS
Breath Humanities (BHU) 3
Breadth Physical Science (BPS) 3
Elective 1
Total Credits 15
Junior Fall
FIN 3200
Financial Management
MGT 3700
Operations Management
MIS 3300
Big Data Analytics (QI)
MSLE 4535
Promotional Strategy

MSLE 4560
Strategic Sales


Integrated Studies Requirement



Total Credits 15
Senior Fall
MSLE 3800
MSLE 3890
Systems Strategy & Problem Solving
MSLE 4590
Marketing Strategy
Depth Humanities and Creative Arts (DHA) 2-3
Marketing Research Elective 2
Electives 3
Total Credits 14
Freshman Spring
ENGL 2010
Intermediate Writing (CL2)
ECN 2010
Intro to Microeconomics (BSS)
MGT 1050
Foundations of Business Leadership

STAT 2300
Business Statistics (QL)

Electives 2
Total Credits 15
Sophomore Spring
ACCT 2020
Managerial Accounting Principles
MSLE 3500
Fundamentals of Marketing
MIS 3200
Business Communications
Breadth Creative Arts 3
Elective 2-3
Total Credits 15
Junior Spring
FIN 3400
Corporate Finance (QI)
MSLE 4510
Consumer Behavior
MSLE 4545
Digital Marketing
Marketing Research Elective 2
Marketing Elective 2
Elective 3
Elective 1
Total Credits 15
Senior Spring
MSLE 4890
Strategic Planning & Execution (CI)
Depth Life and Physical Science (DSC) 3
Marketing Elective 2
Marketing Elective 2
Marketing Elective 2
Electives 3
Total Credits 15

Advisor Contact Info

Logan Advising

Dawnetta Mahnken

Dawnetta Mahnken

Office: EBB 309
Phone Number: 435.797.2272

Schedule an Appointment

Statewide Campus Advising

Students pursuing a distance education major must contact the advisors at their specific location.

Statewide Campus Advisors

Available at the Following Locations:

Logan Main Campus

Statewide Campuses:

Beaver, Bicknell, Blanding, Brigham City, Castle Dale, Cedar City, Cortez, Delta, Ephraim, Grantsville, Heber City, Junction, Kanab, Kaysville, Moab, Montezuma Creek, Monticello, Monument Valley, Nephi, Orem, Panguitch, Park City, Richfield, Roosevelt (Uintah Basin), Salt Lake, St George, Tooele, Tremonton, USU Eastern (Price), Vernal (Uintah Basin), Wendover

Learn More about Campus Availability at:

Snow College Campus

Dare Mighty Things TogetherThe Huntsman School of Business and Snow College have partnered to offer the Huntsman School Marketing Major at the Snow College Campus. To learn more about this opportunity visit