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Purpose, Mission, Strategic Objective and Vision


Our purpose is to be a career accelerator for our students, and an engine of growth for our community, the state, the nation, and the world.


Our mission is to develop leaders of distinction in commerce and public affairs, enabling them to lead lives of meaning and contribution.

Strategic Objective

Our strategic Objective is to become the premier undergraduate business and economics program in the Intermountain West.


As we make strategic decisions in the Jon M. Huntsman School of Business, we aspire to see our investments pay off in the lives of our students. When our students graduate, they will be prepared to add immediate value to the organizations where they work and be prepared for increasing leadership roles in the organizations and communities where they choose to serve.

Our students will be identified by the following:

  • A strong commitment to ethical leadership 
  • A sense of purpose and place engendered by global vision
  • An ability to create and leverage value through their understanding of entrepreneurial processes
  • A mastery of applied and conceptual analytical frameworks

Leadership Forum with Dean Douglas Anderson, September 9, 2016

Academic Freedom

The Jon M. Huntsman School of Business fully supports the mission of Utah State University “to be one of the nation's premier student-centered land-grant and space-grant universities by fostering the principle that academics come first, by cultivating diversity of thought and culture, and by serving the public through learning, discovery, and engagement.” To that end, we also fully support the University’s statement of academic freedom, which states, in part that “Academic freedom is the right to teach, study, discuss, investigate, discover, create, and publish freely. Academic freedom protects the rights of faculty members in teaching and of students in learning. Freedom in research is fundamental to the advancement of truth. The faculty member is entitled to full freedom in teaching, research, and creative activities, subject to the limitations imposed by professional responsibility.”

USU Statement of Academic Freedom