Alumni and Friends Directory

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Biography

With more than 25 years of marketing and advertising experience on the client and agency side serving both B2B technology and B2C brands, Mark brings a well-rounded perspective to modern revenue marketing and a proven track record of building break-out companies and powerful new categories. Currently, Mark is Founder and Principal of Parasol Consulting, a brand strategy and marketing services firm focused on helping clients develop transformational messaging and positioning, as well as improving demand generation. Mark was most recently Chief Marketing Officer for SecureAuth – an Irvine, CA-based cybersecurity software company and the worldwide leader in adaptive authentication technologies. Prior to that, he served as Senior Vice President of Global Marketing for Trax Technologies – an international supply chain SaaS provider specializing in Logistics Performance Management. Other high impact and client-side roles included global marketing leadership positions with Acxiom/LiveRamp and Cyclone Commerce (now Axway). Additionally, he worked for top tier advertising and marketing agencies, including Carmichael Lynch Advertising, Carlson Marketing Group, and Mindspace – a leading integrated B2B technology marketing firm he co-founded in 2004. While at Mindspace, Mark received numerous distinguished awards including more than 20 ADDYs, 12 OTTOs, and PAC Copywriter of the Year. Across his career, Mark has worked with clients on five continents including VISA international, First USA, Verizon/Cellular One, Mastercard, United HealthCare, Budget, Northwest Airlines, Avnet, Symantec, Microsoft, VMware, Medtronic, Oracle, US West, Starwood, CWT, KACE/Dell, IBM, and Ethisphere.