Alumni and Friends Directory

David M.R. Covey

David M.R. Covey

Title: Keynote Speaker, Author, CEO

Company: SMCOVEY, ThomasLeland

Location: Provo, UT

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Educational Background

MBA Harvard Business School
BA Brigham Young University


Huntsman School Interactions:

Covey Leadership Center Founder 2021 - Present 

Biography

David is co-founder and CEO of SMCOVEY, LLC, a global licensing firm in the professional training industry. SMCOVEY represents 35 IP brands in over 100 countries. David is an authority in sales and global licensing and SMCOVEY represents the best-in-class training offerings and licensees in the world. David is co-author of Trap Tales book, a best-selling book translated into nine languages, and the creator of the Trapologist At Work training offering that has licensees in 25 countries globally. David delivers 20-30 keynote speeches annually for Trapologist At Work. Most of his keynote speeches are delivered in international cities such as Berlin, Moscow, Bangkok, Singapore, and Jakarta. Prior to starting his own firm, SMCOVEY, in 2011, David was Co-CEO of FranklinCovey. During his 16 years at FranklinCovey, David had a variety of USA and international roles including: Client Partner Western Region, Managing Partner FranklinCovey Australia, President FranklinCovey Japan, Area Vice President of Asia-Pacific & Senior Vice President of USA Sales. Prior to joining FranklinCovey, David worked in sales at Procter & Gamble and in marketing at American Express. David has an MBA from Harvard University and a BA from BYU.