Huntsman marketing student wins first prize in national contest
By Rob Goates
A Huntsman economics and marketing senior now has a good idea of how he stacks up against the competition when it comes to marketing. He recently walked away with first place honors from a contest that pitted him against some of the best marketing students in the country.
Derek Kent took the top honors in the marketing concept category at the Phi Beta Lambda (PBL) Student National Competition
, held in Orlando, Florida, June 23 - 26. He was also appointed to serve as the western region vice president of the organization on the national level.
“I fully expected him to do well and place high,” said Joseph Banks, advisor for the Huntsman School’s PBL chapter. “He prepared well and took advantage of his classes and the material. He has a firm understanding of the concepts he was tested in.”
Two other Huntsman students were recognized as well. Katie Reynolds, a recent graduate in human resource management, and Kade Hansen, a senior in business administration, placed eighth in the human resource management category. Mr. Hansen also took eighth in impromptu speaking. Mr. Kent placed tenth in the integrated marketing campaign category.
“It was rewarding to go up against some of the brightest minds in the nation,” Mr. Hansen said. “I felt privileged to be able to showcase the knowledge that we have as a group and as individuals and to hopefully make the Huntsman School of Business proud.”
Each of the three students placed in contests that tested their knowledge in key business areas through role plays, case studies and exams. In some categories the competition required them to prepare materials before the competition took place.
“The competition was tough, with students from all over the nation participating, but I felt we were prepared for the contests,” Mr. Kent said. “It’s great that we had the opportunity to test out what we’ve been learning in the classroom.”
Those interested in more information about the next national competition in San Antonio, Texas, and how to get involved in the USU PBL Chapter, may contact Joseph Banks at email@example.com or 435-797-0333.
(From left to right) Katie Reynolds, Lori Taylor Thompson,
Joseph Banks, Kade Hansen, Glen Tonge and Derek Kent were
all PBL team members who went to the national competition.