Internal Huntsman School Marketing and Branding Resources

Marketing Resources for Huntsman School Programs and Departments

The purpose of this website is to provide information and resources for Huntsman School Programs and Departments that enables them to further their marketing and branding effort and to find out how they can most effectively use the Huntsman School Brand Management Team.

Why is "Brand" important?

Your brand is…you.

Our brand is our personality and our character. It’s the impression someone gets as they attend our events, or hold our brochures, or meet our students. It’s the culmination of the stories of who we are. It’s essentially everything the Huntsman School represents. We are all Huntsman School brand ambassadors.

Your brand is how others feel about you. Each of us can certainly try to influence others’ feelings by clearly communicating who we are and what we’re about, by creating meaningful brand experiences for them, but ultimately it’s still up to them.

Our brand can be planned, strengthened, nurtured, and conditioned, but it can’t be designed. Although our first impression is often visual, it is more about the experience. If a brand is our personality, a logo is the “face”, but it’s not the brand itself. Neither is signage, letterhead, or the products or services we provide.

When we communicate the right way with the right people, when we stay centered on our mission, vision, and purpose, our brand can communicate to others who we are, what we value and who we hope to become. The success of our brand will support our mission to truly become “top-tier”.

What We Do

The Office of Brand Management works to promote the Huntsman School brand in the following ways:

  • Gain positive press for the Huntsman School
  • Produce materials showcasing the achievements of the Huntsman School community of students, faculty, staff, alumni, and friends
  • Create community through social media
  • Act as a brand knowledge resource for all units within the Huntsman School
  • Contribute ideas and creative strategies to elevate the reputation of our School
  • Create engagement through School-level events

Our team welcomes the opportunity to collaborate with you. We invite you to explore the site to learn more about our services.
These pages are designed to help our brand ambassadors (that’s you) promote the Huntsman brand in everything they do. Take some time to explore these pages and feel free to use any of these resources or contact us for additional assistance.