The BottomLine's first issue was in fall of 1975.
In the years that followed, it has changed from the original four-page, two-color newsletter it once was when Dean Robert P. Collier launched the BottomLine. In fact, at times, it has just gone away. It's only been in recent years that the publication has been evolving to its present full-color form.
We now call ourselves the Jon M. Huntsman School of Business. We think this is the right time to change the name of the publication as well.
"The Huntsman name itself gives us a strong positive brand identity that we plan to build in every way we can," Dean Douglas D. Anderson said. "Renaming our publication will help us do that."
If you went back and reviewed old editions of the BottomLine, you'd read of a college that was always reinventing itself and evolving to better fulfill its purpose. Now it's time for BottomLine to do the same thing. It is time for the BottomLine to become the Huntsman Alumni Magazine.