Mission, Vision, and Purpose


The mission of the Jon M. Huntsman School of Business is to become recognized globally as top-tier within our chosen strategic focus.


As we make strategic decisions in the Jon M. Huntsman School of Business, we aspire to see our investments pay off in the lives of our students. When our students graduate, they will be prepared to add immediate value to the organizations where they work and be prepared for increasing leadership roles in the organizations and communities where they choose to serve.

Our students will be identified by the following:

  • A strong commitment to ethical leadership 
  • A sense of purpose and place engendered by their global vision
  • An ability to create and leverage value through their understanding of entrepreneurial processes
  • A mastery of applied and conceptual analytical frameworks


Our purpose is to be a career accelerator for our students and an engine of growth for our communities, the state, the nation and the world.

Dean's Convocation:

View Dean Anderson presentation on "Mission, Vision, Purpose"