Marketing and Strategy Assessment

The Marketing and Strategy Department of the Jon M. Huntsman School of Business at Utah State University is committed to continuous improvement of its curriculum, services to students, and relationships with industry and alumni. Our mission statement defines our priorities as a department, and we conduct yearly surveys and other assessment activities to measure the level of success we achieve at accomplishing our mission.

For each of the programs listed below, we measure data from students, employers, and recruiters to ensure that we are truly a school of opportunity which prepares our students for successful careers and to make meaningful contributions to their communities.

Click on the program listed below to see the assessment plan, learning goals and objectives, measurement data, and learning outcomes. For questions, please email