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Minor in Marketing

Marketing Minor IconThe Marketing Minor prepares students for rapid career growth by teaching them how individuals and organizations can better understand and manage customers. In addition, the curriculum provides students with key focus and training on customer behavior, digital/online marketing, competitive intelligence, advertising, sales and sustainability.

Minor Requirements (At least 14 Credits)

An overall GPA of 2.67, 40 completed credits and acceptance into a degree program is required for enrollment in any business minor or business course 3000 level or higher. A student from outside the Huntsman School who desires to pursue any business minor must recognize that there may be prerequisites to the minor courses and a GPA of 2.5 must be obtained for minor courses.

Course Number Course Name Semesters Taught Credits
* MSLE/ MGT 3500 Fundamentals of Marketing (B- or better)* F, Sp, Su 3
* MSLE/ MGT 4510 Consumer Behavior F, Sp 2
Choose 4 credits from the following 4 courses:
* MSLE/ MGT 4531
* MSLE/ MGT 4532
* MSLE/ MGT 4533
*MSLE/ MGT 4534
Competitive Intelligence Making**

Data Driven Decision Mking**

Big Market Insight - Big Data**

Survey Research**
  2

2

2

2
* MSLE/ MGT 4590 Marketing Strategy F, Sp 3

Choose one of the following:

MGT 3855 Sustainability Marketing  F 2
* MSLE/ MGT 4535 Promotional Strategy F, Sp 2
* MSLE/ MGT 4560 Strategic Sales F, Sp 2

*Update: Select MGT courses have been updated to MSLE effective Spring 2019. Students who completed courses under the MGT course prefix do not need to complete the course again under the MSLE prefix.
**Prerequisite:
Students must complete MGT 3500 with a B- or better before they can take any additional courses for the Marketing minor.
***Please Note: Students must complete one of the following Statistics courses, STAT 1040, 1045, 2000, 2300, 3000 or PSY 3010, before they can take MGT 4531, MGT 4532, MGT 4533 or MGT 4534

Advisor Contact Info

Logan Advising

Barbara Baird

Barbara Baird

Office: EBB 309
Phone Number: 435.797.2272
Email: barbara.baird@usu.edu

Schedule an Appointment

Regional Campus Advising

Students pursuing a distance education major must contact the advisors at their specific location.

Regional Campus Advisors

Available at the Following Locations:

Logan Campus

Regional Campus Centers

See Campus Availability at: https://regionalcampuses.usu.edu/