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Huntsman Professor Sterling Bone is Interviewed on Channel 4 About Princess Marketing

Sterling Bone, assistant professor, was recently interviewed on Channel 4’s “Daily Dish” story as part of a panel that was talking about the “Princess Festival” at Thanksgiving Point in Lehi, Utah and how the princess archetype can be modified to better-shape ideals for young women. Dr. Bone, who teaches marketing, has done research on how the concept of a princess impacts consumer behavior and well-being. You can see his interview by clicking here.