Huntsman Alumni Magazine

Fall 2008

Ken Snyder leaves job directing six companies to come to USU.

The Jon M. Huntsman School of Business has drafted someone who was just recently leading six companies and put him in charge of the school’s new executive education efforts.

Ken Snyder, who describes himself as an entrepreneur, will also be the associate director of the school’s MBA program.

Ken Snyder

Ken Snyder

Snyder was the leader of six companies called “MarCom” that are owned by the Taylor Corporation. The Virginia-based firm he led ran 11 different businesses and employed 600 people. Since he took on that position in 1999, profits went from $4 million to $9 million per year.

Snyder said, however, he enjoyed most the work he did when he led just one of those companies, Progressive Impressions International, a firm specializing in individualized approaches to marketing that allow companies to customize newsletters for its customers. When he was promoted, the firm he had started was generating revenues of $25 million and profits of $4 million.

Now Snyder said he’s looking forward to building an executive education program with a strong reputation that will generate revenues that can help the Huntsman School of Business realize its goals of becoming a top-tier business school.

Dean Douglas D. Anderson predicted that Ken Snyder’s contributions to the Huntsman School of Business will prove valuable.

“We are fortunate to attract an individual of Ken Snyder’s proven capacity to the role of director of executive education and associate director of the MBA program,” Anderson said. “Ken has had an outstanding career in business, and now will bring great energy and perspective to his new role as a teacher and program leader in the Huntsman School.”

Frank Caliendo was named executive director of graduate programs last May. He said he believes Snyder will bring important energy and experience to the Huntsman School of Business.

“He has an impressive track record when it comes to building and developing an organization,” he said. “More importantly, I think he is enthused about what he can do to further the progress of the Huntsman School of Business. He wants to build an executive education program that will endure and thrive.”

He is a native of Salt Lake City and he graduated from East High and the University of Utah. He earned an MBA from Harvard. Snyder, who will be team teaching the Marketing 3500 course with Mike Parent, said he has long thought about going into teaching and has put some thought into what kind of teacher he wants to be. Snyder’s experience as an executive should make him an ideal choice for the teaching assignment.

“I do not like the lecture approach where the teacher bestows knowledge on everybody else,” he said. “I’m very much into interaction and making students think through problems. They need to learn how to think innovatively. They need to know how to apply what they learn.”

Snyder said he believes the Huntsman program will serve a niche market and will draw in participants interested in taking advantage of the unique expertise the school has to offer. He said that he is encouraged to see what the Shingo Prize for Operational Excellence is already doing to expand its sought-after training programs.

“The model of executive education that Shingo is doing right now is a pattern we can build on,” he said. ‘The Shingo Prize is known internationally and now people are turning to our organization to get the training they need to effectively apply lean principles.”