Skip to main content

Marketing and Strategy Department

The Marketing and Strategy Department offers outstanding educational opportunities in marketing, strategy, entrepreneurship, and leadership. In each of our majors, students have the opportunity to learn a healthy mix of theory and practice from dedicated faculty members. In addition, students have opportunities to meet and interact with alumni and other professionals who have been extremely successful in their fields.

News

Huntsman School Establishes Fund for Faculty Excellence

Huntsman School Establishes Fund for Faculty Excellence

Utah State University’s Jon M. Huntsman School of Business announced the establishment of the Huntsman Fund for Faculty Excellence. The $15 million fund will create a permanent endowment for named professorships.

'Broken Beak' nitro treat shop opens with boost from USU marketing students

'Broken Beak' nitro treat shop opens with boost from USU marketing students

“Dragon’s Breath” and “Nitro Pop” may sound like uncommon dessert names, but then again, using liquid nitrogen to make a treat isn’t very common either. “We wanted to have something where it is a good treat but it would be fun for anyone to get,” said Mar...

Does Unconscious Bias Affect Our Sustainable Lifestyle Choices?

Does Unconscious Bias Affect Our Sustainable Lifestyle Choices?

When a person walks out of the grocery store holding an eco-friendly canvas bag instead of a plastic bag, what gender do you think they are? Most likely, your unconscious bias answers that they are female. This is the type of answer Dr. Aaron Brough of Uta...