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Sterling Bone

Sterling Bone

Assistant Professor
Department(s): Management
Location:  Business 302B
Office Phone:  435.797.9631
Fax:  435.797.1091

Spring 2014 Course Schedule

MGT 4560 –
Days: MW - Class Time: 1:00pm-2:45pm
Room: BUS 218

MGT 6510 – Marketing Techniques
Day: S - Class Time: 9:00am-12:00pm
Room: DE 12


Ph.D., William S. Spears School of Business, Oklahoma State University, 2006
M.B.A., Utah State University, Logan, Utah, 2001
B.A., Utah State University, Logan, Utah, 2000


Sterling A. Bone is an Assistant Professor of Marketing at the Jon M. Huntsman School of Business and serves on the Arizona State University Center for Services Leadership research faculty network. He received his B.A. (2000) and M.B.A. (2001) from Utah State University where he also served on the President’s Leadership Council (1994-1995, 1997-2000). He received his Ph.D. from Oklahoma State University in 2006.

His research focuses on how customer-contact professionals (e.g. salespeople and service employees) influence the different choice decisions that consumers make. Current research projects address such topics as restrictions to consumer choice in financial services; the holistic perspective of customer feedback management, including the positive benefits of compliment and advice-giving behaviors; and customer engagement in online communities. His research has appeared in the Journal of Service Research, Journal of Public Policy & Marketing, Psychology & Marketing, and other notable journals. He currently serves on the editorial review board of the Journal of Public Policy & Marketing and the Journal of Business Research.

He has received many awards for his teaching including the Outstanding Teacher in the Business Management Department (BYU), finalist for the Merrill J. Bateman Student Choice Award (BYU), nominee for the Brigham Award (BYU) and the Outstanding Graduate Student Instructor (OSU).

Prior to his academic career, Sterling worked as a sales professional in residential and commercial real estate. In his free time, Sterling enjoys long-distance running, fly-fishing, farming, and traveling with his wife and three sons. He can be reached at

Related Huntsman News Articles

First-Ever Marketing Week (The Huntsman Post - March 2014)
USU "Sales Jedi" Enter State-Wide Competition and Leave With Top Prizes (The Huntsman Post - December 2013)
Master Class: Young Rebels Become Sales Jedi Knights in Management Course (Huntsman Alumni Magazine - Fall 2013)


Sterling Bone Interview on Channel 4 About "Princess Marketing"