Location: Business 415
MGT 4590 – Marketing Audit
Days: TR - Class Time: 4:30pm-5:45pm Room: BUS 319
Ph.D., Marketing, Arizona State University, 1994
MBA, Santa Clara University, 1989
BA, Marketing, San Jose State University, 1987 Minor: Music/Opera Performance
Article Published by Huntsman Professors is Widely Circulated, Translated Into French (The Huntsman Post - March 2013)
Marketing Professors Adjust Message, Kick-Start New Industry (The Huntsman Post - March 2013)
Edwin R. Stafford, Ph.D., is a professor of marketing, researcher, public speaker, news commentary writer, and documentary film producer whose work centers on sustainable entrepreneurship and the marketing of renewable energy and clean technology.
His cross-disciplinary research has appeared in business, environmental policy, and sustainability journals, and his expertise has been featured in a variety of news media, including The Wall Street Journal, BusinessWeek.com, The New York Times Magazine, The New York Times, Newsweek, USA Today, KLS News, The Guardian, Free-Range Thinking, ScalingGreen.com, GreenBiz.com, and the Christian Science Monitor. He is a frequent guest speaker for professional and civic groups, including the Utah American Marketing Association, Utah Advertising Federation, Bioneers, Rotary Club, and other groups. He has also presented his research at other universities, including Penn State University, Babson College, Clark University, Santa Clara University, the University of Utah, Brigham Young University, among others. He has been an advisor to the Utah Energy Office and a collaborator with the National Renewable Energy Laboratory and Wind Powering America in Golden, Colorado.
Ed’s applied research strives to make a difference in business practice, policy, and society.
Much of his work centers on the analyses of clean technology marketing and entrepreneurship case situations to uncover practical ‘lessons learned’ to establish analytical frameworks and tools for managerial decision-making.
As an innovation in case research, Ed has co-produced and co-written two peer-reviewed research documentary shorts, “Wind Uprising” and “Scaling Wind,” with his colleagues Cathy Hartman (emeritus, Utah State University) and Michelle Nunez (GreenTech Films).
“Wind Uprising” (2010) chronicles the turbulent journey that a wind entrepreneur and an engineer trail blazed to establish the wind power industry in Utah at the mouth of Spanish Fork Canyon. The film’s story provides important lessons for business leaders, policymakers, regulators, and residents about the economic development implications of wind energy in local communities. The film is narrated by former Utah senator and astronaut Jake Garn.
The film has screened across the country, including at major film festivals, universities, and policy and energy conferences, and it has won three awards.
A trailer is available at www.winduprisingmovie.com.
“Scaling Wind” premiered in November 2013 at the Intermountain Bioneers Conference, and it explains how America may procure 20 percent of its electricity from wind energy (up from less than four percent today) through smart, stable energy policy and transmission development.
The documentary overviews how Iowa has achieved well over 20 percent wind through a Renewable Energy Standard and the case of Montana’s challenges to develop America’s first merchant transmission line in 50 years to export 600 megawatts of wind power from Montana’s rugged plains into the Western power grid.
“Scaling Wind” shows how wind and renewable energy has strong bipartisan support at the state level, providing important lessons for national energy policy, business development, and job creation for policymakers, business leaders and citizens.
The film is narrated by the Marine Corp’s Major General Michael Lehnert (retired) and is being released nationwide in 2014.
The film will be screened at Wind Power 2014 in Las Vegas, NV, on May 6.
A trailer is available at http://vimeo.com/87312269.
Both “Wind Uprising” and “Scaling Wind,” and his other research, have been funded by grants by the U.S. Department of Energy and the Marriner S. Eccles Foundation.
Ed has mentored many students to pursue careers in renewable energy and clean technology, and they’ve been recruited by such agencies and firms as the National Renewable Energy Laboratory, Intermountain Wind & Solar, and Wasatch Wind.
Huntsman Professors Find Ways to Make “Green” More Macho (The Huntsman Post - August 2012)
Cathy Hartman and Edwin Stafford help kick-start new industry in Utah (Huntsman Alumni Magazine - Spring 2009)
Market diffusion of renewable energy and clean technology; sustainable entrepreneurship; "green marketing" strategy and message framing
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