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The Explainer Porter’s Five Forces

Original Content Publication Date: 03/21/2016


This video goes over Porter's Five Forces, a model to help your company gain a competitive advantage. The five forces are; Buyers, Suppliers, Substitutes, New Entrants, and Rivals.

Key Points

  • Buyers - Those that buy the product
  • Suppliers - Those that supply the product
  • Substitutes - Ways that customers can have their needs met rather than what you provide
  • New Entrants - New entrants trying to get into the market
  • Rivals - Those you compete against

Discussion Questions

  1. Think of an example of a company and what their five forces would be.
  2. Is one for more important over the others?
  3. How can companies raise their competitive advantage?

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