Observe Customers Where They Are
Original Content Publication Date: 05/28/2018
Observing customers in natural settings is a powerful experience for students. They discover new business opportunities. They increase their customer empathy. They hone their behavioral analysis skills. All critical entrepreneurial competencies!
This article outlines a short activity to help students to learn the importance of keeping the consumer in mind. It begins with giving the students details about a toothbrush that would be used by an adult and asking them to design a toothbrush for a child. Most will make a smaller version of the adult toothbrush, but this is not the best design because of the low motor skills of children. A video is provided to drive home the lesson. If desired, additional steps to this activity are provided.
- Product design is more successful when keeping the customer in mind.
- In what ways do our misconceptions or assumptions limit us when it comes to product design?
- In what ways can we observe or keep customers in mind, even if we can't go and physically observe our end user?