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Jeff Bezos: When you find a business opportunity with these traits, ‘don’t just swipe right, get married’

Original Content Publication Date: 09/14/2018


Jeff Bezos shares 4 traits to look for in a successful company; “Customers love it, it can grow to very large size, it has strong returns on capital, and it is durable in time”.

Key Points

  • Customers have to love your product, Amazon has done this by asking what their customer's needs are
  • You know you have a great company if it can grow in size. Amazon went from an online bookstore to selling virtually any products
  • The company has to have returns on capital
  • The company has to stand the test of time. Bezos makes decisions based on the future rather than the present

Discussion Questions

  1. What is the advantage of being customer-focused rather than competitor-focused?
  2. What are other traits that you would associate with having a good company?
  3. Of the four factors, which would you consider to be the most important?


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