Skip to main content

Augmented Reality In Business: How AR May Change The Way We Work

Original Content Publication Date: 02/06/2019

Summary

Augmented Reality (AR) has become a technological innovation that businesses find extremely helpful. With the number of smartphone and internet users continually rising, AR is being utilized in 5 main ways: retail, industrial applications, design & creative, training, and customer experiences. There are considerations and reasoning for applying AR both internally and externally to help a business grow. See how LEGO and other businesses are using it to innovate their services and products.

Key Points

  • Augmented Reality is helping businesses in their processes and this can attract new customers
  • Some of the main ways AR can help are through retail, industrial applications, design & creative, training, and customer experience
  • A business can benefit by giving both their employees and customers an amazing AR experience

Discussion Questions

  • What are some other ways that AR can be applied in a certain business or industry?
  • Other than the benefits listed in the articles, how can you see AR benefiting businesses?

REFERENCE

 Link to original article


FOUND IN

News Stories & Cases


TOPICS

Management Information Systems

Marketing

Sales