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Ken Bartkus

Ken Bartkus

Professor

Department(s):
  • Management Department


Educational Background

Ph.D., Business Administration, Texas Tech University, 1991 Emphasis: Marketing and Statistics
MBA, Finance, Humboldt State University, 1990
BA, Economics, 1983

Awards

Undergraduate Research Mentor of the Year - 2011
Undergraduate Research Mentor of the Year - 2009
Undergraduate Research Mentor of the Year - 2008
Undergraduate Research Mentor of the Year - 2007
Undergraduate Research Mentor of the Year - 2006


Professional Interactions

Research Area(s)

Promotion management.

Publications - Abstracts

    Publications - Books & Book Chapters

      Book Chapters

    • Bartkus, K., Higgs, J., (2011). Research in Cooperative and Work-Integrated Education. World Association for Cooperative Education *
    • Bartkus, K., Higgs, J., (2010). Research in Cooperative and Work-Integrated Education. World Association for Cooperative Education *
    • Bartkus, K.R, Stull, W., (2004). Research Issues in Cooperative Education. World Association for Cooperative Education, Inc.

    * Has not been peer reviewed

    Publications - Fact Sheets

      * Has not been peer reviewed

      Publications - Curriculum

        * Has not been peer reviewed

        Publications - Journal Articles

          Academic Journal

        • Lee, Y.G, Bartkus, K.R, Lee, M., (2015). The diversity of legacy motivation: Succession planning of African-American, Mexican-American, and Korean-American business owners. American Journal of Entrepreneurship, 8:1, 71-93.
        • Brocato, D., White, N., Bartkus, K., Brocato, A.A, Social Media and Marketing Education:A Review of Current Practices in Curriculum Development. Journal of Marketing Education
        • Bartkus, K., Mills, R.J, Olsen, D., (2015). Clarifications on the Design of Customer Comment Cards: Question Type, Question Wording, and Writing Space. Journal of Hospitality Marketing and Management, 24:2, 216-228.
        • Bartkus, K., Gardner, P., What’s in a Name? A Reference Guide to Work-Education Experiences. Asia-Pacific Journal of Cooperative Education
        • Bartkus, K., Howell, R., Hawes, N.D, (2012). THE TYPE A BEHAVIOR PATTERN AND SALES PERFORMANCE: A THEORETICAL CLARIFICATION. Marketing Management Journal, 21:2, 115-127.
        • Bartkus, K., Howell, R.D, Hawes, N.D, (2011). The Type A Behavior Pattern and Sales Performance: A Theoretical Clarification. Marketing Management Journal, 21:2, 123-135.
        • Bartkus, K., Olsen, D., Mills, R., Hills, S., (2010). Benefits of Collaborative Research in Business Schools: Results from the Research Group Model. CUR-On the Web, 31:1, 5-8.
        • Bartkus, K., Holland, D., (2010). In Search of Engaged Scholarship: Evidence of Collaborative Research in the Business Literature. Decision Sciences Institute, 39:5, 7-9. *
        • Bartkus, K., Olsen, D., Mills, R.J, Hills, S.B, (2010). Collaborative Research in Business Schools: Benefits from the Research Group Model. Council on Undergraduate Research Quarterly(CURQ) on the Web, 31:1, 5-8.
        • Bartkus, K., Mills, R.J, Olsen, D., (2010). Fostering Undergraduate Research Experiences in Management Information Systems through the “Research Group" Framework” . American Journal of Business Education, 93:6, 97-102.
        • Bartkus, K., Hills, S.B, Howell, R., Blackham, J., (2009). The Quality of Guest Comment Cards: A Study of US Lodging Chains. Journal of Travel Research
        • Hills, S.B, Naegle, N., Bartkus, K., (2009). How Important Are Items on a Student Evaluation? A Study of Item Salience. Journal of Education for Business
        • Bartkus, K., Howell, R.D, Hills, S., Blackham, J., The Quality of Guest Comment Cards: An Empirical Study of U.S. Lodging Chains. Journal of Travel Research
        • Bartkus, K., (2007). Fostering Student/Faculty Collaborations through the Research Group Model: An Application to Business Schools. CUR Quarterly, 28:2, 6-10.
        • Bartkus, K., (2007). A Review and Synthesis of Scholarly Research in Cooperative Education and Internships: Part I An Analysis of Quantitative Research Published Outside the Journal of Cooperative Education and Internships. Journal of Cooperative Education and Internships, 41, 56-96.
        • Hills, S.B, Bartkus, K., (2007). Market Driven vs. Market Driving Behaviors: Preliminary Evidence for Developing Competitive Advantage in High Technology Markets. International Journal of Technology Marketing, 2, 140-156.
        • Bartkus, K., Ames, Z., Hills, S.B, (2006). The Use of Job Titles for Automotive Salespeople: A Content Analysis and Survey of Consumer Impressions. Journal of Business Inquiry, 5:1, 20-27.
        • Bartkus, K.R, (2002). Six Foundational Elements of a Social Intelligence Orientation: Implications for Individual and Organizational Performance. Northwest Journal of Business and Economics, 21-36.
        • Bartkus, K.R, (2001). Social Skills and Cooperative Education: A Conceptual Framework. Journal of Cooperative Education, 36:1, 48-60.
        • Bartkus, K.R, (2001). Social Skills Training and Cooperative Education: An Empirical Investigation of Performance Outcomes. Journal of Cooperative Education, 36:3, 17-24.
        • Bartkus, K.R, Stull, W., (2001). Supervisor/Manager Perceptions of Cooperative Education/Internship Students: Implications for the Development of a Needs-Based Training Program. Journal of Cooperative Education, 36:3, 46-57.
        • Public or Trade Journal

        • Bartkus, K., (2008). The Research Group Framework: A Strategic Approach to Undergraduate Research Experiences in Colleges and Schools of Business. Decision Sciences Institute, 39:5, 7-9. *

        * Has not been peer reviewed

        Publications - Literary Journal

          * Has not been peer reviewed

          Publications - MultiMedia

            * Has not been peer reviewed

            Publications - Technical Reports

              * Has not been peer reviewed

              Publications - Translations & Transcripts

                Publications - Other

                  * Has not been peer reviewed

                  Scheduled Teaching

                  MGT 4550 - Brand Management, Spring 2017

                  MGT 4550 - Brand Management, Spring 2017

                  MGT 4550 - Brand Management, Spring 2017

                  MGT 4570 - Consumer Choice Modeling, Spring 2017

                  MGT 4550 - Brand Management, Fall 2016

                  MGT 4550 - Brand Management, Fall 2016

                  MGT 4570 - Consumer Choice Modeling, Fall 2016

                  MGT 4550 - Brand Management, Spring 2016

                  MGT 4550 - Brand Management, Spring 2016

                  MGT 4570 - Consumer Choice Modeling, Spring 2016

                  MGT 4550 - Brand Management, Fall 2015

                  MGT 4550 - Brand Management, Fall 2015

                  MGT 4570 - Consumer Choice Modeling, Fall 2015

                  MGT 4550 - Brand Management, Spring 2015

                  MGT 4550 - Brand Management, Spring 2015

                  MGT 4570 - Consumer Choice Modeling, Spring 2015

                  MGT 4550 - Brand Management, Fall 2014

                  MGT 4550 - Brand Management, Fall 2014

                  MGT 4570 - Consumer Choice Modeling, Fall 2014

                  MGT 4550 - Brand Management, Spring 2014

                  MGT 4550 - Brand Management, Spring 2014

                  MGT 4570 - Consumer Choice Modeling, Spring 2014

                  MGT 4550 - Brand Management, Fall 2013

                  MGT 4550 - Brand Management, Fall 2013

                  MGT 4570 - Consumer Choice Modeling, Fall 2013

                  MGT 4550 - Brand Management, Spring 2013

                  MGT 4550 - Brand Management, Spring 2013

                  MGT 4550 - Brand Management, Fall 2012

                  MGT 4550 - Brand Management, Fall 2012

                  MGT 6510 - Marketing Techniques, Summer 2012

                  MGT 3500 - Fundamentals of Marketing, Spring 2012

                  MGT 4550 - Promotion Management, Spring 2012

                  MGT 4550 - Promotion Management, Fall 2011

                  MGT 4550 - Promotion Management, Fall 2011

                  MGT 6510 - MARKETING TECHNIQUES, Summer 2011

                  MGT 3500 - FUND OF MARKETING, Spring 2011

                  MGT 4550 - PROMOTION MANAGEMENT, Spring 2011

                  MGT 4550 - PROMOTION MANAGEMENT, Fall 2010

                  MGT 4550 - PROMOTION MANAGEMENT, Fall 2010

                  MGT 6510 - MARKETING TECHNIQUES, Summer 2010

                  MGT 3500 - FUND OF MARKETING, Spring 2010

                  MGT 3500 - FUND OF MARKETING, Spring 2010

                  MGT 4550 - PROMOTION MANAGEMENT, Spring 2010

                  MGT 3500 - FUND OF MARKETING, Fall 2009

                  MGT 4550 - PROMOTION MANAGEMENT, Fall 2009

                  MGT 4550 - PROMOTION MANAGEMENT, Fall 2009

                  BA 3500 - FUND OF MARKETING, Summer 2009

                  BA 3500 - FUND OF MARKETING, Summer 2009

                  BA 4540 - MARKETING INSTITUTE, Summer 2009

                  BA 6510 - MARKETING TECHNIQUES, Summer 2009

                  BA 3500 - FUND OF MARKETING, Spring 2009

                  BA 3500 - FUND OF MARKETING, Spring 2009

                  BA 4540 - MARKETING INSTITUTE, Spring 2009

                  BA 4550 - PROMOTION MANAGEMENT, Spring 2009

                  BA 3500 - FUND OF MARKETING, Fall 2008

                  BA 3500 - FUND OF MARKETING, Fall 2008

                  BA 4540 - MARKETING INSTITUTE, Fall 2008

                  BA 4540 - MARKETING INSTITUTE, Fall 2008

                  BA 4550 - PROMOTION MANAGEMENT, Fall 2008

                  BA 4550 - PROMOTION MANAGEMENT, Fall 2008

                  BA 3500 - FUND OF MARKETING, Summer 2008

                  BA 4540 - MARKETING INSTITUTE, Summer 2008

                  BA 6510 - MARKETING TECHNIQUES, Summer 2008

                  BA 3500 - FUND OF MARKETING, Spring 2008

                  BA 3500 - FUND OF MARKETING, Spring 2008

                  BA 4540 - MARKETING INSTITUTE, Spring 2008

                  BA 4550 - PROMOTION MANAGEMENT, Spring 2008

                  BA 3500 - FUND OF MARKETING, Summer 2007

                  BA 3500 - FUND OF MARKETING, Summer 2007

                  BA 6510 - Marketing, Summer 2007

                  BA 4540 - MARKETING INSTITUTE, Summer 2007

                  BA 3500 - FUND OF MARKETING, Spring 2007

                  BA 3500 - FUND OF MARKETING, Spring 2007

                  BA 3500 - FUND OF MARKETING, Spring 2007

                  BA 4540 - MARKETING INSTITUTE, Spring 2007

                  BA 4540 - MARKETING INSTITUTE, Spring 2007

                  BA 4550 - PROMOTION MANAGEMENT, Spring 2007

                  BA 3500 - FUND OF MARKETING, Fall 2006

                  BA 3500 - FUND OF MARKETING, Fall 2006

                  BA 4540 - MARKETING INSTITUTE, Fall 2006

                  BA 4540 - MARKETING INSTITUTE, Fall 2006

                  BA 4550 - PROMOTION MANAGEMENT, Fall 2006

                  BA 4550 - PROMOTION MANAGEMENT, Fall 2006

                  BA 3500 - FUND OF MARKETING, Summer 2006

                  BA 3500 - FUND OF MARKETING, Summer 2006

                  BA 4540 - MARKETING INSTITUTE, Summer 2006

                  BA 4540 - MARKETING INSTITUTE, Summer 2006

                  BA 6510 - MARKETING TECHNIQUES, Summer 2006

                  BA 3500 - FUND OF MARKETING, Spring 2006

                  BA 3500 - FUND OF MARKETING, Spring 2006

                  BA 3500 - FUND OF MARKETING, Spring 2006

                  BA 4800 - INDEP RESEARCH/READ, Spring 2006

                  BA 4540 - MARKETING INSTITUTE, Spring 2006

                  BA 4540 - MARKETING INSTITUTE, Spring 2006

                  BA 4550 - PROMOTION MANAGEMENT, Spring 2006

                  BA 4550 - , Fall 2005

                  BA 3500 - FUND OF MARKETING, Fall 2005

                  BA 3500 - FUND OF MARKETING, Fall 2005

                  BA 3500 - FUND OF MARKETING, Fall 2005

                  BA 4540 - MARKETING INSTITUTE, Fall 2005

                  BA 4540 - MARKETING INSTITUTE, Fall 2005

                  BA 4550 - PROMOTION MANAGEMENT, Fall 2005

                  BA 3500 - FUND OF MARKETING, Spring 2005

                  BA 4540 - MARKETING INSTITUTE, Spring 2005

                  BA 3500 - FUND OF MARKETING, Fall 2004

                  BA 4540 - MARKETING INSTITUTE, Fall 2004

                  BA 3500 - FUND OF MARKETING, Summer 2004

                  BA 3500 - FUND OF MARKETING, Summer 2004

                  BA 4540 - MARKETING INSTITUTE, Summer 2004

                  BA 3500 - FUND OF MARKETING, Spring 2004

                  BA 3500 - FUND OF MARKETING, Spring 2004

                  BA 3500 - FUND OF MARKETING, Spring 2004

                  BA 3500 - FUND OF MARKETING, Spring 2004

                  BA 4540 - MARKETING INSTITUTE, Spring 2004

                  BA 4540 - MARKETING INSTITUTE, Spring 2004

                  BA 4540 - MARKETING INSTITUTE, Spring 2004

                  BA 6960 - PROFESSIONAL PAPER, Spring 2004

                  BA 4550 - PROMOTION MANAGEMENT, Spring 2004

                  BA 3500 - FUND OF MARKETING, Fall 2003

                  BA 3500 - FUND OF MARKETING, Fall 2003

                  BA 3500 - FUND OF MARKETING, Fall 2003

                  BA 3500 - FUND OF MARKETING, Fall 2003

                  BA 4540 - MARKETING INSTITUTE, Fall 2003

                  BA 4540 - MARKETING INSTITUTE, Fall 2003

                  BA 4540 - MARKETING INSTITUTE, Fall 2003

                  BA 4550 - PROMOTION MANAGEMENT, Fall 2003

                  BA 3500 - FUND OF MARKETING, Summer 2003

                  BA 3500 - FUND OF MARKETING, Summer 2003

                  BA 4540 - MARKETING INSTITUTE, Summer 2003

                  BA 4540 - MARKETING INSTITUTE, Summer 2003

                  BA 6960 - PROFESSIONAL PAPER, Summer 2003

                  BA 3500 - FUND OF MARKETING, Spring 2003

                  BA 3500 - FUND OF MARKETING, Spring 2003

                  BA 3500 - FUND OF MARKETING, Spring 2003

                  BA 4540 - MARKETING INSTITUTE, Spring 2003

                  BA 4540 - MARKETING INSTITUTE, Spring 2003

                  BA 6960 - PROFESSIONAL PAPER, Spring 2003

                  BA 4550 - PROMOTION MANAGEMENT, Spring 2003

                  BA 6540 - SPECIAL TOPICS MKTG, Spring 2003

                  BA 3500 - FUND OF MARKETING, Fall 2002

                  BA 3500 - FUND OF MARKETING, Fall 2002

                  BA 3500 - FUND OF MARKETING, Fall 2002

                  BA 4540 - MARKETING INSTITUTE, Fall 2002

                  BA 4550 - PROMOTION MANAGEMENT, Fall 2002

                  BA 3500 - FUND OF MARKETING, Summer 2002

                  BA 3500 - FUND OF MARKETING, Summer 2002

                  BA 3500 - FUND OF MARKETING, Summer 2002

                  BA 4540 - MARKETING INSTITUTE, Summer 2002

                  BA 3500 - FUND OF MARKETING, Spring 2002

                  BA 3500 - FUND OF MARKETING, Spring 2002

                  BA 3500 - FUND OF MARKETING, Spring 2002

                  BA 4550 - PROMOTION MANAGEMENT, Spring 2002

                  BA 3500 - FUND OF MARKETING, Fall 2001

                  BA 3500 - FUND OF MARKETING, Fall 2001

                  BA 3500 - FUND OF MARKETING, Fall 2001

                  BA 4550 - PROMOTION MANAGEMENT, Fall 2001

                  BA 3500 - FUND OF MARKETING, Summer 2001

                  BA 3500 - FUND OF MARKETING, Summer 2001

                  BA 3500 - FUND OF MARKETING, Summer 2001

                  BA 6960 - PROFESSIONAL PAPER, Summer 2001

                  BA 6960 - PROFESSIONAL PAPER, Summer 2001

                  BA 3500 - FUND OF MARKETING, Spring 2001

                  BA 3500 - FUND OF MARKETING, Spring 2001

                  BA 3500 - FUND OF MARKETING, Spring 2001

                  BA 6180 - INTRASESSN NBA WKSHP, Spring 2001

                  BA 4550 - PROMOTION MANAGEMENT, Spring 2001

                  BA 4550 - PROMOTION MANAGEMENT, Spring 2001

                  BA 3500 - FUND OF MARKETING, Fall 2000

                  BA 3500 - FUND OF MARKETING, Fall 2000

                  BA 3500 - FUND OF MARKETING, Fall 2000

                  BA 3500 - FUND OF MARKETING, Fall 2000

                  BA 4550 - PROMOTION MANAGEMENT, Fall 2000

                  BA 6540 - SPECIAL TOPICS MKTG, Fall 2000

                  BA 3500 - FUND OF MARKETING, Summer 2000

                  BA 3500 - FUND OF MARKETING, Summer 2000

                  BA 3500 - FUND OF MARKETING, Summer 2000

                  BA 6960 - PROFESSIONAL PAPER, Summer 2000

                  BA 6540 - ST: MARKETING COMM, Summer 2000

                  BA 3500 - FUND OF MARKETING, Spring 2000

                  BA 3500 - FUND OF MARKETING, Spring 2000

                  BA 3500 - FUND OF MARKETING, Spring 2000

                  BA 6960 - PROFESSIONAL PAPER, Spring 2000

                  BA 4550 - PROMOTION MANAGEMENT, Spring 2000

                  BA 4550 - PROMOTION MANAGEMENT, Spring 2000

                  BA 4550 - PROMOTION MANAGEMENT, Spring 2000

                  BA 3500 - FUND OF MARKETING, Fall 1999

                  BA 3500 - FUND OF MARKETING, Fall 1999

                  BA 3500 - FUND OF MARKETING, Fall 1999

                  BA 4550 - PROMOTION MANAGEMENT, Fall 1999

                  BA 3500 - FUND OF MARKETING, Summer 1999

                  BA 3500 - FUND OF MARKETING, Summer 1999

                  BA 3500 - FUND OF MARKETING, Summer 1999

                  BA 6960 - PROFESSIONAL PAPER, Summer 1999

                  BA 3500 - FUND OF MARKETING, Spring 1999

                  BA 3500 - FUND OF MARKETING, Spring 1999

                  BA 4550 - PROMOTION MANAGEMENT, Spring 1999

                  BA 4550 - PROMOTION MANAGEMENT, Spring 1999

                  BA 3500 - FUND OF MARKETING, Fall 1998

                  BA 3500 - FUND OF MARKETING, Fall 1998

                  BA 6520 - MARKETING STRATEGY, Fall 1998

                  BA 4550 - PROMOTION MANAGEMENT, Fall 1998