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Washington State University Extension Sustainability Speaker Series
Panel Discussion/Presentation
Every day, we consume resources from the earth in the form of water, food, fiber, energy, and other resources. We are doing this at an unsustainable rate that will affect future generations and all life on earth. This rampant resource use is especially problematic in the United States. In this webinar, we review how ecological footprints are measured and the problems created by excessive resource use. We will present solutions to increase sustainability with examples from “Green Marketing.” Helping consumers “Go Green” through social influence and message framing at large scales can help shrink our ecological footprints and encourage us to adopt more responsible and environmentally friendly practices.
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