Undergraduate Business Program
Learning Goals and Objectives
The Huntsman School has seven undergraduate majors: accounting, business administration, economics, finance, international business, management information systems, and marketing. All undergraduate business majors (excludes economics) share a common set of learning goals and objectives which can be viewed by clicking the goals listed below. In addition to this common set of learning goals and objectives, the undergraduate accounting program has a set of accounting specific learning goals and objectives, which can be assessed on the Undergraduate Accounting Program assessment page. The Undergraduate Economics Program, which is not a business oriented program also has it's own set of goals and objectives, accessed via Undergraduate Economics Program page.
(*Denotes a recently revised or new objective and/or measurement method that is currently being evaluated. Results will be provided in the Outcomes Data as they become available.)
L1.1 Students will demonstrate a foundational understanding of financial measurement, reporting, and analysis.
L1.2 Students will demonstrate a foundational understanding of consumer markets and delivery systems used to serve them.
L1.3* Students will develop a foundational understanding of the role of human capital in organizations.
L2.1 Students will demonstrate effective oral and written communication.
L3.1 Students will demonstrate problem solving competence that embraces diversity of perspectives, ambiguity, and holistic thinking.
L3.2 Students will demonstrate the ability to utilize contemporary information technologies and methodologies to support business decision making.
L4.1* Students will identify key factors that influence the global enterprise and understand their impact on decision making.
L4.2 Students will demonstrate a foundational understanding of markets and economic institutions that frame business activity.
L5.1* Students will demonstrate an understanding of the principles of value creation, opportunity recognition and assessment.
L5.2 Students will demonstrate an understanding of process execution, continuous improvement, and innovation.
L6.1* Students will demonstrate competence in ethical and moral reasoning and judgment as it relates to business and broader societal issues.
L6.2 Students will demonstrate an understanding of the legal environment of business.
The Huntsman School Curriculum Committee and faculty reviewed the coverage of the program learning goals across courses for the undergraduate programs. Coverage is ranked as high (H), medium (M), or low (L). The result of this ranking is presented in the following table. This analysis forms the basis for embedded assessment deployment. The courses for which a specific learning goal is ranked an "H" are candidates for embedded assessment activities for that learning goal. From this analysis, assessment assignments are made to specific courses for each learning goal. Generally, assessment of each objective occurs twice during each five-year period, however, more frequent assessments are made based upon amendments to the overall assessment plan and modification of learning goals.
L1: Business Enterprise
Students will be proficient at oral and written communication.
|L3: Analytical Rigor
Students will be able to think critically and use analytical tools and reasoning skills to effectively support decision making.
|Course||Objective 1||Objective 2||Objective 3||Objective 1||Objective 1||Objective 2|
|(H) High focus in this course, (M) medium focus in this course, (L) low focus in this course.|
|L4: Global Vision
Students will understand the context within which business activity occurs.
|L5: Entrepreneurial Spirit
Students will be able to identify and effectively leverage opportunities to create value.
|L6: Ethical Leadership
Students will have a commitment to ethical leadership.
|Course||Objective 1||Objective 2||Objective 1||Objective 2||Objective 1||Objective 2|
|(H) high focus in this course, (M) medium focus in this course, (L) low focus in this course|
The Huntsman undergraduate assurance of learning program is principally comprised of the following assessment methods: (1) standardized exams and (2) course embedded measurements. An example of one of the standardized tests used can be found here and examples of course embedded measurements/rubrics can be found here.
A detailed overview of the assurance of learning results is available at the following visualization links:
Closing the Loop (Continuous Improvement)
By analyzing the data generated by the assurance of learning (AoL) process, the Huntsman School has been able to make changes to curricula that have had an impact on student learning. Some of these changes have been large, structural changes such as targeted acquisition of certain faculty or curriculum changes; others have been small--at the individual course or instructor level. Full "Closing the Loop" details for each measurement are available in the Outcomes Data section, however, a few of the more recent results include:
- In 2013, Analysis of data gathered from the assessment of the communications goal (L2), resulted in a change to the MIS 3300 class format. The class is now taught as one large lecture session and two small recitations. Students get more personal attention and opportunity to contribute to the class discussion because of the size of the recitation sections. This has contributed positively to the final skill assessment outcomes. The school has also recently invested in recording software that allows the student to view their oral presentations and be given easy to interpret feedback on their performance.
- In 2014, as part of a larger review of the Huntsman School Business Acumen, the School split the existing Legal and Ethical Environment of Business course, into two separate courses (while adding 1 net credit hour of instruction), one focused on ethical leadership, and the other focused on Business Law. This change was provoked largely due to evaluation of student performance on the L6: Ethical Leadership learning goal. It was found that there was simply not enough time in the previous 3 credit course to appropriately cover both the ethical leadership and business law components of the curriculum.
- Beginning in fall 2016, the school will be adding a new course to the required business acumen. This course – Big Data Analytics, has come about from a synthesis of information from numerous sources, including learning outcomes assessment, which suggests students from all business majors need greater exposure to tools and methods that will help them inform business decisions and actions, in order to compete in the marketplace today. This course will provide an introduction to business intelligence, analytics, and a variety of statistical and quantitative analysis.